Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sun, Apr. 17 2011

Wide (1000+)

#TitleSun, Apr. 17 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$11,413,055-35%3,827--$2,982$39,225,9621Fox
2Scream 4$3,770,698-44%3,305--$1,141$18,692,0901Weinstein Company
3HOP$3,192,050-39%3,608-8$885$82,157,6053Universal
4Hanna$1,978,123-38%2,54510$777$23,282,8582Focus
5Soul Surfer$1,854,474-43%2,2140$838$19,865,1292Sony / TriStar
6Arthur (2011)$1,621,145-46%3,2760$495$22,163,7572Warner Bros.
7Source Code$1,508,811-47%2,557-414$590$36,898,5803Summit
8Insidious$1,493,165-49%2,233-186$669$35,870,8913FilmDistrict
9Your Highness$1,095,905-35%2,7723$395$16,077,4752Universal
10Limitless$904,723-46%1,885-770$480$69,589,3225Relativity Media
11The Lincoln Lawyer$676,251-52%1,702-718$397$50,454,6405Lionsgate
12Diary of a Wimpy Kid: Rodrick Rules$555,126-47%1,849-1032$300$48,122,7734Fox

Limited (100 — 999)

#TitleSun, Apr. 17 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$832,086-47%707--$1,177$3,506,6021Roadside Attractions
2Win Win$303,820-53%384158$791$5,033,5675Fox Searchlight
3Jane Eyre (2011)$274,796-39%27427$1,003$6,605,0356Focus
4Rango$211,398-37%976-1031$217$118,775,7317Paramount
5Born to Be Wild 3D$209,620-22%2071$1,013$1,847,7262Warner Bros. / IMAX
6Sucker Punch$165,462-37%555-1200$298$35,292,2864Warner Bros.
7Battle: Los Angeles$133,558-43%554-854$241$82,193,2666Sony / Columbia
8Paul$123,280-45%536-1131$230$36,104,5005Universal
9No Eres Tu, Soy Yo$104,89621%189-37$555$988,1302Lionsgate / Pantelion
10The Adjustment Bureau$78,285-55%348-435$225$60,735,1457Universal
11Just Go With It$66,597-47%3266$204$102,271,33110Sony / Columbia
12The King's Speech$59,453-50%315-360$189$137,993,20721Weinstein Company
13Hall Pass$56,443-45%333-33$169$44,630,7188Warner Bros. / New Line
14Unknown (2011)$41,197-47%275-90$150$63,379,8859Warner Bros.
15Red Riding Hood$28,304-53%248-529$114$36,942,4326Warner Bros.
16Big Mommas: Like Father, Like Son$23,709-42%128-56$185$37,615,1519Fox
17True Grit (2010)$22,176-56%177-86$125$170,938,57517Paramount
18Beastly$17,066-46%110-229$155$27,473,3357CBS Films

Platform (1 — 99)

#TitleSun, Apr. 17 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$33,842-18%321$1,058$23,841,64957Warner Bros. / IMAX
2Thank You$26,519-31%71-21$374$392,1942UTV Communications
3Kill the Irishman$16,232-47%39-13$416$939,9196Anchor Bay Films
4The Green Hornet$13,679-46%95-66$144$98,780,04214Sony / Columbia
5Miral$10,288-33%26-3$396$304,9374Weinstein Company
6Cedar Rapids$8,763-55%47-71$186$6,732,13610Fox Searchlight
7Biutiful$7,121-25%32-6$223$5,012,58316Roadside Attractions
8Drive Angry$7,024-36%71-55$99$10,706,7868Summit
9Black Swan$4,605-51%49-54$94$106,928,99820Fox Searchlight
10Justin Bieber: Never Say Never$3,875-51%35-34$111$72,772,10610Paramount
11The Company Men$3,581-49%20-12$179$4,384,06513Weinstein Company
12Take Me Home Tonight$1,785-30%42-60$43$6,923,8917Relativity Media
13The Music Never Stopped$1,738-42%13-1$134$227,9105Roadside Attractions
14Blue Valentine (2010)$1,525-24%15-4$102$9,701,55916Weinstein Company
15Meet Monica Velour$1,404-21%42$351$14,6092Anchor Bay Films
16happythankyoumoreplease$736-42%4-5$184$212,0177Anchor Bay Films
17The Last Godfather$332-47%1-19$332$163,5913Roadside Attractions
18Winter's Bone$24-73%20$12$6,531,49145Roadside Attractions