Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Apr. 18 2011

Wide (1000+)

#TitleMon, Apr. 18 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$3,270,783-71%3,827--$855$42,496,7451Fox
2Scream 4$1,349,658-64%3,305--$408$20,041,7481Weinstein Company
3HOP$1,100,440-66%3,608-8$305$83,258,0453Universal
4Hanna$702,885-64%2,54510$276$23,985,7432Focus
5Soul Surfer$618,368-67%2,2140$279$20,483,4972Sony / TriStar
6Arthur (2011)$616,318-62%3,2760$188$22,780,0752Warner Bros.
7Insidious$613,820-59%2,233-186$275$36,484,7113FilmDistrict
8Source Code$566,355-62%2,557-414$221$37,464,9353Summit
9Your Highness$443,520-60%2,7723$160$16,520,9952Universal
10Limitless$360,648-60%1,885-770$191$69,949,9705Relativity Media
11The Lincoln Lawyer$235,107-65%1,702-718$138$50,689,7475Lionsgate
12Diary of a Wimpy Kid: Rodrick Rules$227,132-59%1,849-1032$123$48,349,9054Fox

Limited (100 — 999)

#TitleMon, Apr. 18 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$288,941-65%707--$409$3,795,5431Roadside Attractions
2Jane Eyre (2011)$110,927-60%27427$405$6,715,9626Focus
3Born to Be Wild 3D$104,956-50%2071$507$1,952,6822Warner Bros. / IMAX
4Win Win$99,923-67%384158$260$5,133,4905Fox Searchlight
5Rango$75,392-64%976-1031$77$118,851,1237Paramount
6Sucker Punch$69,804-58%555-1200$126$35,362,0904Warner Bros.
7Battle: Los Angeles$56,374-58%554-854$102$82,249,6406Sony / Columbia
8Paul$45,560-63%536-1131$85$36,150,0605Universal
9The Adjustment Bureau$33,060-58%348-435$95$60,768,2057Universal
10The King's Speech$27,621-54%315-360$88$138,020,82821Weinstein Company
11Just Go With It$26,337-60%3266$81$102,297,66810Sony / Columbia
12No Eres Tu, Soy Yo$25,901-75%189-37$137$1,014,0312Lionsgate / Pantelion
13Hall Pass$23,702-58%333-33$71$44,654,4208Warner Bros. / New Line
14Unknown (2011)$17,715-57%275-90$64$63,397,6009Warner Bros.
15Red Riding Hood$12,503-56%248-529$50$36,954,9356Warner Bros.
16True Grit (2010)$9,276-58%177-86$52$170,947,85117Paramount
17Big Mommas: Like Father, Like Son$9,171-61%128-56$72$37,624,3229Fox
18Beastly$5,856-66%110-229$53$27,479,1917CBS Films

Platform (1 — 99)

#TitleMon, Apr. 18 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$48,06742%321$1,502$23,889,71657Warner Bros. / IMAX
2Kill the Irishman$6,970-57%39-13$179$947,3386Anchor Bay Films
3Thank You$5,845-78%71-21$82$398,0392UTV Communications
4Miral$3,864-62%26-2$149$308,8014Weinstein Company
5Cedar Rapids$3,491-60%47-71$74$6,735,62710Fox Searchlight
6Biutiful$3,021-58%32-6$94$5,015,60416Roadside Attractions
7Black Swan$3,016-35%49-54$62$106,932,01420Fox Searchlight
8Drive Angry$2,960-58%71-55$42$10,709,7468Summit
9Justin Bieber: Never Say Never$1,835-53%35-34$52$72,773,94110Paramount
10The Company Men$1,478-59%20-12$74$4,385,54313Weinstein Company
11Take Me Home Tonight$905-49%42-60$22$6,924,7967Relativity Media
12Blue Valentine (2010)$802-47%15-4$53$9,702,36116Weinstein Company
13The Music Never Stopped$581-67%13-1$45$228,4915Roadside Attractions
14Meet Monica Velour$517-63%42$129$15,1262Anchor Bay Films
15happythankyoumoreplease$197-73%4-5$49$212,2147Anchor Bay Films
16The Last Godfather$62-81%1-19$62$163,6533Roadside Attractions
17Winter's Bone$6-75%20$3$6,531,49745Roadside Attractions