Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Sun, Apr. 24 2011

Wide (1000+)

#TitleSun, Apr. 24 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$5,756,975-42%3,84215$1,498$80,806,5622Fox
2Tyler Perry's Madea's Big Happy Family$5,510,841-39%2,288--$2,409$25,068,6771Lionsgate
3Water for Elephants$3,426,266-47%2,817--$1,216$16,842,3531Fox
4HOP$2,730,080-41%3,6168$755$100,224,9054Universal
5Scream 4$1,520,136-45%3,3149$459$31,035,0102Weinstein Company
6Hanna$1,358,856-35%2,384-161$570$31,740,1623Focus
7Source Code$1,191,169-43%2,363-194$504$44,692,5914Summit
8Soul Surfer$1,054,891-48%2,24026$471$28,502,1513Sony / TriStar
9Insidious$1,031,011-50%2,130-103$484$44,001,4164FilmDistrict
10African Cats$971,290-43%1,220--$796$6,003,2001Disneynature
11Arthur (2011)$919,146-41%2,770-506$332$29,216,0913Warner Bros.
12Limitless$645,927-39%1,363-522$474$74,002,0556Relativity Media
13The Lincoln Lawyer$459,112-38%1,220-482$376$53,381,4516Lionsgate
14Your Highness$434,725-34%1,610-1162$270$19,764,5453Universal

Limited (100 — 999)

#TitleSun, Apr. 24 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$507,327-47%849142$598$6,889,8682Roadside Attractions
2Win Win$245,973-53%3884$634$6,630,6506Fox Searchlight
3Jane Eyre (2011)$165,430-49%31945$519$7,857,1767Focus
4Born to Be Wild 3D$163,922-31%2081$788$3,078,8373Warner Bros. / IMAX
5Diary of a Wimpy Kid: Rodrick Rules$148,003-58%928-921$159$50,290,5315Fox
6Rango$92,784-38%557-419$167$119,522,4718Paramount
7Dum Maaro Dum$87,473-30%101--$866$327,5231Fox Searchlight
8Sucker Punch$72,383-33%244-311$297$35,882,5545Warner Bros.
9Paul$61,250-34%245-291$250$36,553,3956Universal
10The Adjustment Bureau$53,915-47%263-85$205$61,133,7708Universal
11Battle: Los Angeles$51,843-34%220-334$236$82,649,4157Sony / Columbia
12Just Go With It$46,199-41%265-61$174$102,602,51611Sony / Columbia
13Red Riding Hood$45,160-39%30860$147$37,186,0137Warner Bros.
14The King's Speech$42,421-49%234-81$181$138,323,85222Weinstein Company
15Hall Pass$30,011-45%202-131$149$44,870,7309Warner Bros. / New Line
16Beastly$22,138-34%13727$162$27,598,4678CBS Films
17Unknown (2011)$21,394-41%162-113$132$63,555,31410Warner Bros.
18Justin Bieber: Never Say Never$13,838-48%166131$83$72,848,99811Paramount

Platform (1 — 99)

#TitleSun, Apr. 24 2011LocationsAvg.TotalWks.Dist.
1No Eres Tu, Soy Yo$44,2423%89-100$497$1,204,2373Lionsgate / Pantelion
2Hubble 3D$31,002-42%320$969$24,208,97858Warner Bros. / IMAX
3Big Mommas: Like Father, Like Son$14,252-54%92-36$155$37,734,21410Fox
4True Grit (2010)$10,880-47%80-97$136$171,031,34718Paramount
5Kill the Irishman$10,145-30%23-16$441$1,006,7027Anchor Bay Films
6Thank You$9,123-9%20-51$456$451,9233UTV Communications
7Miral$5,722-32%20-6$286$345,3985Weinstein Company
8Cedar Rapids$5,492-50%36-11$153$6,773,65111Fox Searchlight
9Biutiful$3,608-36%21-11$172$5,039,75617Roadside Attractions
10The Company Men$1,350-65%15-5$90$4,401,61014Weinstein Company
11Black Swan$1,103-48%20-29$55$106,948,14321Fox Searchlight
12Zokkomon$671-36%24--$28$2,8151UTV Communications
13The Music Never Stopped$582-38%6-7$97$233,3556Roadside Attractions
14Meet Monica Velour$244-40%1-3$244$18,4863Anchor Bay Films
15happythankyoumoreplease$171-13%2-2$86$215,5768Anchor Bay Films