Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Wed, Apr. 27 2011

Wide (1000+)

#TitleWed, Apr. 27 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$1,550,275-19%3,84215$404$87,606,9642Fox
2Water for Elephants$1,426,309-17%2,817--$506$21,765,5471Fox
3Tyler Perry's Madea's Big Happy Family$1,112,780-30%2,288--$486$29,940,5391Lionsgate
4African Cats$512,219-7%1,220--$420$7,726,1591Disneynature
5Scream 4$477,047-21%3,3149$144$32,858,0412Weinstein Company
6Hanna$430,850-16%2,384-161$181$33,274,0273Focus
7Soul Surfer$390,763-11%2,24026$174$30,063,1883Sony / TriStar
8HOP$379,555-25%3,6168$105$102,357,9654Universal
9Source Code$374,233-11%2,363-194$158$46,007,7654Summit
10Insidious$338,682-16%2,130-103$159$45,285,5064FilmDistrict
11Arthur (2011)$308,120-15%2,770-506$111$30,361,9013Warner Bros.
12Limitless$215,580-11%1,363-522$158$74,769,9226Relativity Media
13Your Highness$152,950-17%1,610-1162$95$20,328,0453Universal
14The Lincoln Lawyer$147,905-8%1,220-482$121$53,865,4116Lionsgate

Limited (100 — 999)

#TitleWed, Apr. 27 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$183,122-7%849142$216$7,486,8122Roadside Attractions
2Jane Eyre (2011)$87,863-5%31945$275$8,136,8707Focus
3Born to Be Wild 3D$85,3093%2081$410$3,361,5733Warner Bros. / IMAX
4Win Win$74,154-10%3884$191$6,870,7356Fox Searchlight
5Diary of a Wimpy Kid: Rodrick Rules$51,978-20%928-921$56$50,561,9455Fox
6Rango$30,144-12%557-419$54$119,645,3038Paramount
7Sucker Punch$28,052-5%244-311$115$35,978,1125Warner Bros.
8The King's Speech$22,035-18%234-81$94$138,398,35322Weinstein Company
9The Adjustment Bureau$21,005-6%263-85$80$61,203,3558Universal
10Paul$19,525-11%245-291$80$36,626,8206Universal
11Just Go With It$17,810-13%265-61$67$102,663,60811Sony / Columbia
12Red Riding Hood$17,389-10%30860$56$37,244,8107Warner Bros.
13Battle: Los Angeles$16,611-7%220-335$76$82,705,7377Sony / Columbia
14Hall Pass$13,745-4%202-131$68$44,913,1999Warner Bros. / New Line
15Dum Maaro Dum$13,526-38%101--$134$379,7151Fox Searchlight
16Unknown (2011)$9,424-6%162-113$58$63,585,47510Warner Bros.
17Beastly$8,997-13%13727$66$27,630,7678CBS Films
18Justin Bieber: Never Say Never$7,812-20%166131$47$72,877,23911Paramount

Platform (1 — 99)

#TitleWed, Apr. 27 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$32,23911%320$1,007$24,298,79358Warner Bros. / IMAX
2No Eres Tu, Soy Yo$8,661-1%89-100$97$1,231,3463Lionsgate / Pantelion
3Big Mommas: Like Father, Like Son$5,184-19%92-36$56$37,752,05810Fox
4True Grit (2010)$4,615-7%80-97$58$171,045,94918Paramount
5Kill the Irishman$3,614-14%23-16$157$1,020,1577Anchor Bay Films
6Cedar Rapids$2,994-2%36-11$83$6,782,53511Fox Searchlight
7Miral$1,885-2%20-6$94$351,6075Weinstein Company
8Biutiful$1,797-22%21-11$86$5,045,92617Roadside Attractions
9The Company Men$1,01623%15-5$68$4,404,40614Weinstein Company
10Black Swan$672-3%20-29$34$106,950,10121Fox Searchlight
11The Music Never Stopped$40392%6-7$67$234,1166Roadside Attractions
12happythankyoumoreplease$161-6%2-2$81$216,0368Anchor Bay Films
13Meet Monica Velour$15-77%1-3$15$18,5753Anchor Bay Films