Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Apr. 28 2011

Wide (1000+)

#TitleThu, Apr. 28 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$1,620,0515%3,84215$422$89,227,0152Fox
2Water for Elephants$1,372,254-4%2,817--$487$23,137,8011Fox
3Tyler Perry's Madea's Big Happy Family$1,089,575-2%2,288--$476$31,030,1141Lionsgate
4African Cats$538,8625%1,220--$442$8,265,0211Disneynature
5Scream 4$458,638-4%3,3149$138$33,316,6792Weinstein Company
6Hanna$427,186-1%2,384-161$179$33,701,2133Focus
7Soul Surfer$411,9645%2,24026$184$30,475,1523Sony / TriStar
8Source Code$369,599-1%2,363-194$156$46,377,3644Summit
9HOP$361,600-5%3,6168$100$102,719,5654Universal
10Insidious$334,730-1%2,130-103$157$45,620,2364FilmDistrict
11Arthur (2011)$301,358-2%2,770-506$109$30,663,2593Warner Bros.
12Limitless$221,9473%1,363-522$163$74,991,8696Relativity Media
13Your Highness$144,900-5%1,610-1162$90$20,472,9453Universal
14The Lincoln Lawyer$144,897-2%1,220-482$119$54,010,3086Lionsgate

Limited (100 — 999)

#TitleThu, Apr. 28 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$175,182-4%849142$206$7,661,9942Roadside Attractions
2Jane Eyre (2011)$91,0704%31945$285$8,227,9407Focus
3Born to Be Wild 3D$86,6352%2081$417$3,448,2083Warner Bros. / IMAX
4Win Win$74,8201%3884$193$6,945,5556Fox Searchlight
5Diary of a Wimpy Kid: Rodrick Rules$57,20910%928-921$62$50,619,1545Fox
6Rango$33,39111%557-419$60$119,678,6948Paramount
7Sucker Punch$27,735-1%244-311$114$36,005,8475Warner Bros.
8The King's Speech$21,520-2%234-81$92$138,419,87322Weinstein Company
9The Adjustment Bureau$19,725-6%263-85$75$61,223,0808Universal
10Red Riding Hood$17,9363%30860$58$37,262,7467Warner Bros.
11Battle: Los Angeles$17,7087%220-334$80$82,723,4457Sony / Columbia
12Just Go With It$17,551-1%265-61$66$102,681,15911Sony / Columbia
13Paul$17,150-12%245-291$70$36,643,9706Universal
14Hall Pass$12,371-10%202-131$61$44,925,5709Warner Bros. / New Line
15Dum Maaro Dum$11,941-12%101--$118$391,6561Fox Searchlight
16Beastly$10,41716%13727$76$27,641,1848CBS Films
17Unknown (2011)$9,7063%162-113$60$63,595,18110Warner Bros.
18Justin Bieber: Never Say Never$8,2716%166131$50$72,885,51011Paramount

Platform (1 — 99)

#TitleThu, Apr. 28 2011LocationsAvg.TotalWks.Dist.
1Hubble 3D$49,55354%320$1,549$24,348,34658Warner Bros. / IMAX
2No Eres Tu, Soy Yo$8,591-1%89-100$97$1,239,9373Lionsgate / Pantelion
3Big Mommas: Like Father, Like Son$5,5417%92--$60$37,757,59910Fox
4True Grit (2010)$4,379-5%80-97$55$171,050,32818Paramount
5Cedar Rapids$3,92131%36--$109$6,786,45611Fox Searchlight
6Kill the Irishman$3,6661%23-16$159$1,023,8507Anchor Bay Films
7Miral$2,80449%20-6$140$354,4115Weinstein Company
8Biutiful$2,18922%21-11$104$5,048,11517Roadside Attractions
9The Company Men$1,12010%15-5$75$4,405,52614Weinstein Company
10Black Swan$656-2%20--$33$106,950,75721Fox Searchlight
11The Music Never Stopped$240-40%6-7$40$234,3566Roadside Attractions
12happythankyoumoreplease$74-54%2-2$37$216,1108Anchor Bay Films
13Meet Monica Velour$74393%1-3$74$18,6493Anchor Bay Films