Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sat, Apr. 30 2011

Wide (1000+)

#TitleSat, Apr. 30 2011LocationsAvg.TotalWks.Dist.
1Fast Five$29,935,460-13%3,644--$8,215$64,334,8201Universal
2Rio (2011)$6,611,94281%3,708-134$1,783$99,483,8363Fox
3Tyler Perry's Madea's Big Happy Family$4,487,10045%2,2880$1,961$38,604,0472Lionsgate
4Water for Elephants$4,018,65838%2,8203$1,425$30,075,7322Fox
5Prom$1,919,0032%2,730--$703$3,797,5181Disney
6Hoodwinked Too! Hood vs. Evil$1,786,71964%2,505--$713$2,877,6731Weinstein Company
7Soul Surfer$1,467,91244%2,010-230$730$32,964,6364Sony / TriStar
8HOP$1,206,88065%3,176-440$380$104,656,9255Universal
9Insidious$1,128,34612%1,584-546$712$47,759,6405FilmDistrict
10Source Code$1,118,20038%1,645-718$680$48,305,4015Summit
11Hanna$950,55837%1,569-815$606$35,345,1704Focus
12Scream 4$890,41712%2,221-1093$401$35,002,0723Weinstein Company
13African Cats$829,857-14%1,2244$678$10,057,0992Disneynature
14Arthur (2011)$425,27727%1,251-1519$340$31,423,6584Warner Bros.

Limited (100 — 999)

#TitleSat, Apr. 30 2011LocationsAvg.TotalWks.Dist.
1The Conspirator$512,72376%697-152$736$8,462,3183Roadside Attractions
2Limitless$476,70134%838-525$569$75,823,7627Relativity Media
3The Lincoln Lawyer$375,36475%719-501$522$54,600,0667Lionsgate
4Win Win$342,676106%302-86$1,135$7,454,2387Fox Searchlight
5Dylan Dog: Dead of Night$288,5838%875--$330$556,1601Omni Lab/Freestyle Releasing
6Your Highness$279,39022%402-1208$695$20,981,4754Universal
7Jane Eyre (2011)$233,49774%294-25$794$8,595,5248Focus
8The Adjustment Bureau$228,52538%27714$825$61,617,7909Universal
9Diary of a Wimpy Kid: Rodrick Rules$177,50576%503-425$353$50,897,5696Fox
10Paul$131,04019%224-21$585$36,884,7707Universal
11Rango$120,24473%277-280$434$119,868,5159Paramount
12Red Riding Hood$57,99852%209-99$278$37,358,8968Warner Bros.
13Just Go With It$56,97744%199-66$286$102,777,61512Sony / Columbia
14The King's Speech$53,85851%185-49$291$138,509,34723Weinstein Company
15Beastly$39,86048%126-11$316$27,708,0359CBS Films
16Battle: Los Angeles$34,03355%102-118$334$82,779,3938Sony / Columbia
17Justin Bieber: Never Say Never$26,87385%109-57$247$72,926,92912Paramount
18Hall Pass$25,35834%116-86$219$44,969,91910Warner Bros. / New Line
19Unknown (2011)$20,59248%101-61$204$63,629,70711Warner Bros.

Platform (1 — 99)

#TitleSat, Apr. 30 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$108,3175%69-139$1,570$3,659,2114Warner Bros. / IMAX
2Dum Maaro Dum$42,12846%93-8$453$462,5532Fox Searchlight
3Hubble 3D$34,703-31%320$1,084$24,433,30459Warner Bros. / IMAX
4Big Mommas: Like Father, Like Son$28,46980%69-23$413$37,801,88311Fox
5Sucker Punch$24,10842%74-170$326$36,046,9626Warner Bros.
6Kill the Irishman$17,91462%307$597$1,052,7998Anchor Bay Films
7No Eres Tu, Soy Yo$12,77047%45-44$284$1,261,3944Lionsgate / Pantelion
8Cedar Rapids$7,09994%26-10$273$6,797,21812Fox Searchlight
9Sympathy For Delicious$4,02991%2--$2,015$6,1381Maya Entertainment
10The Company Men$3,09034%150$206$4,410,92015Weinstein Company
11Biutiful$2,90815%221$132$5,053,54918Roadside Attractions
12Miral$2,51160%10-10$251$358,4886Weinstein Company
13Meet Monica Velour$2,15327%10$2,153$22,4994Anchor Bay Films
14Thank You$1,598287%7-13$228$461,7234UTV Communications
15The Music Never Stopped$1483%4-2$37$234,6487Roadside Attractions