Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Mon, May. 2 2011

Wide (1000+)

#TitleMon, May. 2 2011LocationsAvg.TotalWks.Dist.
1Fast Five$6,231,240-71%3,644--$1,710$92,430,0051Universal
2Water for Elephants$784,100-67%2,8203$278$33,264,3142Fox
3Rio (2011)$688,540-85%3,708-134$186$104,703,3913Fox
4Tyler Perry's Madea's Big Happy Family$544,934-76%2,2880$238$41,435,9772Lionsgate
5African Cats$211,655-65%1,2244$173$10,880,4842Disneynature
6Hanna$203,138-67%1,569-815$129$36,156,6084Focus
7Source Code$182,426-69%1,645-718$111$49,069,6145Summit
8Hoodwinked Too! Hood vs. Evil$175,184-86%2,505--$70$4,283,8141Weinstein Company
9Scream 4$174,858-65%2,221-1093$79$35,671,0583Weinstein Company
10Insidious$167,510-70%1,584-546$106$48,477,4225FilmDistrict
11Soul Surfer$166,053-81%2,010-230$83$34,009,0724Sony / TriStar
12Prom$155,025-83%2,730--$57$4,867,6631Disney
13HOP$111,160-85%3,176-440$35$105,514,4455Universal
14Arthur (2011)$84,349-66%1,251-1519$67$31,755,9714Warner Bros.

Limited (100 — 999)

#TitleMon, May. 2 2011LocationsAvg.TotalWks.Dist.
1Limitless$94,335-65%838-525$113$76,184,6517Relativity Media
2The Conspirator$90,272-70%695-154$130$8,855,0973Roadside Attractions
3Dylan Dog: Dead of Night$63,450-68%875--$73$818,2291Omni Lab/Freestyle Releasing
4The Lincoln Lawyer$62,490-69%719-501$87$54,862,0007Lionsgate
5Jane Eyre (2011)$56,560-61%294-25$192$8,796,3278Focus
6Win Win$43,836-72%302-86$145$7,655,5667Fox Searchlight
7Your Highness$36,180-70%402-1208$90$21,138,2504Universal
8The Adjustment Bureau$20,775-68%27714$75$61,703,6609Universal
9Diary of a Wimpy Kid: Rodrick Rules$18,396-82%503-425$37$51,020,2096Fox
10Paul$16,775-71%224-21$75$36,959,7857Universal
11Rango$15,009-76%277-280$54$119,946,7299Paramount
12Beastly$11,406-51%126-11$91$27,742,5389CBS Films
13Red Riding Hood$11,231-69%209-99$54$37,406,4728Warner Bros.
14The King's Speech$11,053-60%185-49$60$138,548,26423Weinstein Company
15Hall Pass$6,404-60%116-86$55$44,992,42910Warner Bros. / New Line
16Justin Bieber: Never Say Never$4,976-73%109-57$46$72,950,00512Paramount
17Unknown (2011)$3,941-63%101-61$39$63,644,29811Warner Bros.

Platform (1 — 99)

#TitleMon, May. 2 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$39,977-54%69-139$579$3,786,7634Warner Bros. / IMAX
2Hubble 3D$15,733-35%320$492$24,473,38559Warner Bros. / IMAX
3Sucker Punch$6,244-59%74-170$84$36,068,3096Warner Bros.
4Dum Maaro Dum$5,418-75%93-8$58$489,4062Fox Searchlight
5Kill the Irishman$4,364-63%307$145$1,068,8658Anchor Bay Films
6Big Mommas: Like Father, Like Son$2,871-77%69-23$42$37,817,29911Fox
7No Eres Tu, Soy Yo$2,670-81%45-44$59$1,277,8164Lionsgate / Pantelion
8Biutiful$1,711-33%221$78$5,057,80918Roadside Attractions
9Cedar Rapids$1,373-57%26-10$53$6,801,80012Fox Searchlight
10The Company Men$828-62%150$55$4,413,93615Weinstein Company
11Sympathy For Delicious$720-78%2--$360$10,1681Maya Entertainment
12Miral$706-60%10-10$71$360,9436Weinstein Company
13Meet Monica Velour$364-73%21$182$24,1974Anchor Bay Films
14Thank You$166-81%7--$24$462,7754UTV Communications
15The Music Never Stopped$107106%4-2$27$234,8077Roadside Attractions