Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Sun, May. 8 2011

Wide (1000+)

#TitleSun, May. 8 2011LocationsAvg.TotalWks.Dist.
1Thor$16,900,279-28%3,955--$4,273$65,723,3381Paramount
2Fast Five$9,026,830-29%3,66218$2,465$139,779,2852Universal
3Jumping the Broom$5,873,98013%2,035--$2,886$15,215,4871Sony / TriStar
4Something Borrowed$4,252,357-13%2,904--$1,464$13,945,3681Warner Bros.
5Rio (2011)$3,053,315-13%3,258-450$937$115,206,0694Fox
6Water for Elephants$2,170,197-3%2,614-206$830$42,083,2203Fox
7Tyler Perry's Madea's Big Happy Family$1,620,1555%1,881-407$861$47,085,2183Lionsgate
8Soul Surfer$859,9561%1,781-229$483$36,886,2825Sony / TriStar
9Hoodwinked Too! Hood vs. Evil$732,502-16%2,5050$292$6,876,2172Weinstein Company
10African Cats$448,27233%1,035-189$433$12,895,8843Disneynature
11Prom$445,084-54%2,7300$163$7,590,0302Disney
12Insidious$285,274-50%1,001-583$285$50,319,1156FilmDistrict
13Scream 4$147,020-51%1,333-888$110$36,920,1904Weinstein Company

Limited (100 — 999)

#TitleSun, May. 8 2011LocationsAvg.TotalWks.Dist.
1Source Code$355,750-33%930-715$383$50,944,9226Summit
2Hanna$261,269-22%748-821$349$37,634,3075Focus
3The Conspirator$195,824-25%457-240$428$9,792,9544Roadside Attractions
4Win Win$167,208-30%268-34$624$8,351,3738Fox Searchlight
5HOP$157,825-29%902-2274$175$106,358,2606Universal
6Jane Eyre (2011)$156,008-6%248-46$629$9,433,9449Focus
7The Lincoln Lawyer$147,602-24%440-279$335$55,547,6248Lionsgate
8Limitless$131,213-36%379-459$346$77,006,4178Relativity Media
9Rango$84,578-58%2770$305$120,426,21310Paramount
10Arthur (2011)$65,292-24%355-896$184$32,245,3845Warner Bros.
11Diary of a Wimpy Kid: Rodrick Rules$62,986-37%339-164$186$51,289,7967Fox
12Battle: Los Angeles$56,192-28%229127$245$83,004,3899Sony / Columbia
13The Adjustment Bureau$44,910-70%215-62$209$62,057,09010Universal
14Paul$43,860-52%204-20$215$37,214,3858Universal
15Your Highness$31,160-65%164-238$190$21,422,3455Universal
16Sucker Punch$30,311-25%210136$144$36,188,5177Warner Bros.
17Dylan Dog: Dead of Night$28,849-25%464-411$62$1,106,8682Omni Lab/Freestyle Releasing
18Just Go With It$25,085-32%133-66$189$102,941,38013Sony / Columbia
19Red Riding Hood$24,756-27%156-53$159$37,522,7489Warner Bros.

Platform (1 — 99)

#TitleSun, May. 8 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$106,44914%59-10$1,804$4,252,3015Warner Bros. / IMAX
2The Beaver$34,902-18%22--$1,586$107,5771Summit
3Hubble 3D$22,167-22%320$693$24,619,14060Warner Bros. / IMAX
4The King's Speech$19,025-14%90-95$211$138,647,69524Weinstein Company
5Beastly$12,114-29%76-50$159$27,812,32810CBS Films
6Big Mommas: Like Father, Like Son$10,968-28%52-17$211$37,860,85112Fox
7Justin Bieber: Never Say Never$10,649-32%57-52$187$73,000,94213Paramount
8Dum Maaro Dum$9,022-9%33-60$273$534,5743Fox Searchlight
9Hall Pass$8,630-35%67-49$129$45,045,03711Warner Bros. / New Line
10Kill the Irishman$7,594-36%23-7$330$1,108,8049Anchor Bay Films
11No Eres Tu, Soy Yo$7,37183%21-24$351$1,300,5135Lionsgate / Pantelion
12Unknown (2011)$5,665-25%49-52$116$63,677,73512Warner Bros.
13Cedar Rapids$5,412-43%22-4$246$6,827,58113Fox Searchlight
14The Company Men$3,356-14%3520$96$4,428,04316Weinstein Company
15Biutiful$2,291-11%16-6$143$5,071,44519Roadside Attractions
16Miral$1,128-20%5-5$226$366,7577Weinstein Company
17Passion Play$7441%2--$372$2,1001Image Entertainment
18Queen of the Sun: What are the Bees Telling Us?$650-45%4--$163$143,88934Collective Eye
19The Music Never Stopped$597-24%73$85$236,8458Roadside Attractions
20Sympathy For Delicious$383-32%20$192$13,1142Maya Entertainment