Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sun, May. 8 2011

Wide (1000+)

#TitleSun, May. 8 2011LocationsAvg.TotalWks.Dist.
1Thor$16,900,279-28%3,955--$4,273$65,723,3381Paramount
2Fast Five$9,026,830-29%3,66218$2,465$139,779,2852Universal
3Jumping the Broom$5,873,98013%2,035--$2,886$15,215,4871Sony / TriStar
4Something Borrowed$4,252,357-13%2,904--$1,464$13,945,3681Warner Bros.
5Rio (2011)$3,053,315-13%3,258-450$937$115,206,0694Fox
6Water for Elephants$2,170,197-3%2,614-206$830$42,083,2203Fox
7Tyler Perry's Madea's Big Happy Family$1,620,1555%1,881-407$861$47,085,2183Lionsgate
8Soul Surfer$859,9561%1,781-229$483$36,886,2825Sony / TriStar
9Hoodwinked Too! Hood vs. Evil$732,502-16%2,5050$292$6,876,2172Weinstein Company
10African Cats$448,27233%1,035-189$433$12,895,8843Disneynature
11Prom$445,084-54%2,7300$163$7,590,0302Disney
12Insidious$285,274-50%1,001-583$285$50,319,1156FilmDistrict
13Scream 4$147,020-51%1,333-888$110$36,920,1904Weinstein Company

Limited (100 — 999)

#TitleSun, May. 8 2011LocationsAvg.TotalWks.Dist.
1Source Code$355,750-33%930-715$383$50,944,9226Summit
2Hanna$261,269-22%748-821$349$37,634,3075Focus
3The Conspirator$195,824-25%457-240$428$9,792,9544Roadside Attractions
4Win Win$167,208-30%268-34$624$8,351,3738Fox Searchlight
5HOP$157,825-29%902-2274$175$106,358,2606Universal
6Jane Eyre (2011)$156,008-6%248-46$629$9,433,9449Focus
7The Lincoln Lawyer$147,602-24%440-279$335$55,547,6248Lionsgate
8Limitless$131,213-36%379-459$346$77,006,4178Relativity Media
9Rango$84,578-58%2770$305$120,426,21310Paramount
10Arthur (2011)$65,292-24%355-896$184$32,245,3845Warner Bros.
11Diary of a Wimpy Kid: Rodrick Rules$62,986-37%339-164$186$51,289,7967Fox
12Battle: Los Angeles$56,192-28%229127$245$83,004,3899Sony / Columbia
13The Adjustment Bureau$44,910-70%215-62$209$62,057,09010Universal
14Paul$43,860-52%204-20$215$37,214,3858Universal
15Your Highness$31,160-65%164-238$190$21,422,3455Universal
16Sucker Punch$30,311-25%210136$144$36,188,5177Warner Bros.
17Dylan Dog: Dead of Night$28,849-25%464-411$62$1,106,8682Omni Lab/Freestyle Releasing
18Just Go With It$25,085-32%133-66$189$102,941,38013Sony / Columbia
19Red Riding Hood$24,756-27%156-53$159$37,522,7489Warner Bros.

Platform (1 — 99)

#TitleSun, May. 8 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$106,44914%59-10$1,804$4,252,3015Warner Bros. / IMAX
2The Beaver$34,902-18%22--$1,586$107,5771Summit
3Hubble 3D$22,167-22%320$693$24,619,14060Warner Bros. / IMAX
4The King's Speech$19,025-14%90-95$211$138,647,69524Weinstein Company
5Beastly$12,114-29%76-50$159$27,812,32810CBS Films
6Big Mommas: Like Father, Like Son$10,968-28%52-17$211$37,860,85112Fox
7Justin Bieber: Never Say Never$10,649-32%57-52$187$73,000,94213Paramount
8Dum Maaro Dum$9,022-9%33-60$273$534,5743Fox Searchlight
9Hall Pass$8,630-35%67-49$129$45,045,03711Warner Bros. / New Line
10Kill the Irishman$7,594-36%23-7$330$1,108,8049Anchor Bay Films
11No Eres Tu, Soy Yo$7,37183%21-24$351$1,300,5135Lionsgate / Pantelion
12Unknown (2011)$5,665-25%49-52$116$63,677,73512Warner Bros.
13Cedar Rapids$5,412-43%22-4$246$6,827,58113Fox Searchlight
14The Company Men$3,356-14%3520$96$4,428,04316Weinstein Company
15Biutiful$2,291-11%16-6$143$5,071,44519Roadside Attractions
16Miral$1,128-20%5-5$226$366,7577Weinstein Company
17Passion Play$7441%2--$372$2,1001Image Entertainment
18Queen of the Sun: What are the Bees Telling Us?$650-45%4--$163$143,88934Collective Eye
19The Music Never Stopped$597-24%73$85$236,8458Roadside Attractions
20Sympathy For Delicious$383-32%20$192$13,1142Maya Entertainment