Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Tue, May. 10 2011

Wide (1000+)

#TitleTue, May. 10 2011LocationsAvg.TotalWks.Dist.
1Thor$5,410,4190%3,955--$1,368$76,536,8141Paramount
2Fast Five$2,691,5707%3,66218$735$144,997,6402Universal
3Something Borrowed$1,348,11021%2,904--$464$16,405,6971Warner Bros.
4Jumping the Broom$948,101-13%2,035--$466$17,258,7881Sony / TriStar
5Water for Elephants$640,95624%2,614-206$245$43,242,1853Fox
6Rio (2011)$469,48710%3,258-450$144$116,100,8724Fox
7Tyler Perry's Madea's Big Happy Family$253,948-2%1,881-407$135$47,598,8713Lionsgate
8Hoodwinked Too! Hood vs. Evil$141,52924%2,5050$56$7,131,7352Weinstein Company
9Soul Surfer$138,90820%1,781-229$78$37,141,3155Sony / TriStar
10Prom$131,61029%2,7300$48$7,823,3402Disney
11African Cats$118,58721%1,035-189$115$13,112,7553Disneynature
12Insidious$99,668-2%1,001-583$100$50,520,9876FilmDistrict
13Scream 4$88,89419%1,333-888$67$37,083,5894Weinstein Company

Limited (100 — 999)

#TitleTue, May. 10 2011LocationsAvg.TotalWks.Dist.
1Source Code$121,18420%930-715$130$51,166,9556Summit
2Hanna$103,48524%748-821$138$37,821,2025Focus
3The Conspirator$61,51915%457-238$135$9,908,0504Roadside Attractions
4Limitless$59,26140%379-459$156$77,107,9648Relativity Media
5Jane Eyre (2011)$51,51918%248-46$208$9,529,0269Focus
6Win Win$49,66631%268-34$185$8,439,0208Fox Searchlight
7The Lincoln Lawyer$45,82331%440-279$104$55,628,4558Lionsgate
8HOP$27,06020%902-2274$30$106,407,8706Universal
9Arthur (2011)$26,13038%355-896$74$32,290,4495Warner Bros.
10The Adjustment Bureau$20,42536%215-62$95$62,092,56510Universal
11Rango$20,26619%2770$73$120,463,50310Paramount
12Dylan Dog: Dead of Night$15,724-5%464-411$34$1,139,1042Omni Lab/Freestyle Releasing
13Sucker Punch$15,0939%210136$72$36,217,4577Warner Bros.
14Paul$14,28017%204-20$70$37,240,9058Universal
15Diary of a Wimpy Kid: Rodrick Rules$14,038-2%339-164$41$51,318,1147Fox
16Your Highness$10,66018%164-238$65$21,442,0255Universal
17Red Riding Hood$8,33210%156-53$53$37,538,6559Warner Bros.

Platform (1 — 99)

#TitleTue, May. 10 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$61,72230%59-10$1,046$4,361,6025Warner Bros. / IMAX
2Hubble 3D$21,0210%320$657$24,658,62160Warner Bros. / IMAX
3The Beaver$11,3962%22--$518$130,1291Summit
4The King's Speech$6,3166%90-95$70$138,659,99524Weinstein Company
5Beastly$4,62613%76-50$61$27,821,04110CBS Films
6Hall Pass$3,7582%67-49$56$45,052,47911Warner Bros. / New Line
7Justin Bieber: Never Say Never$3,13225%57-52$55$73,006,58613Paramount
8Kill the Irishman$2,93522%23-7$128$1,114,1419Anchor Bay Films
9Big Mommas: Like Father, Like Son$2,69011%52-17$52$37,865,68912Fox
10No Eres Tu, Soy Yo$2,368105%21-24$113$1,304,0385Lionsgate / Pantelion
11Unknown (2011)$2,28426%49-52$47$63,681,83212Warner Bros.
12The Company Men$1,95543%3520$56$4,431,36316Weinstein Company
13Cedar Rapids$1,558-2%22-4$71$6,830,72113Fox Searchlight
14Biutiful$1,537-34%16-6$96$5,075,32119Roadside Attractions
15Dum Maaro Dum$1,39021%33-60$42$537,1173Fox Searchlight
16Passion Play$41661%2--$208$2,7751Image Entertainment
17Miral$334-25%5-5$67$367,5357Weinstein Company
18The Music Never Stopped$23250%73$33$237,5138Roadside Attractions