Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, May. 12 2011

Wide (1000+)

#TitleThu, May. 12 2011LocationsAvg.TotalWks.Dist.
1Thor$4,026,482-4%3,955--$1,018$84,752,3171Paramount
2Fast Five$2,107,335-2%3,66218$575$149,246,2002Universal
3Something Borrowed$1,103,442-3%2,904--$380$18,646,5121Warner Bros.
4Jumping the Broom$733,6435%2,035--$361$18,693,8141Sony / TriStar
5Water for Elephants$561,491-2%2,614-206$215$44,375,7803Fox
6Rio (2011)$436,2781%3,258-450$134$116,968,1404Fox
7Tyler Perry's Madea's Big Happy Family$217,3178%1,881-407$116$48,018,1493Lionsgate
8African Cats$142,70222%1,035-189$138$13,372,3793Disneynature
9Hoodwinked Too! Hood vs. Evil$141,4292%2,5050$56$7,411,5932Weinstein Company
10Soul Surfer$134,8024%1,781-229$76$37,406,1685Sony / TriStar
11Prom$104,7460%2,7300$38$8,032,8872Disney
12Insidious$102,26010%1,001-583$102$50,715,9896FilmDistrict
13Scream 4$75,7414%1,333-888$57$37,232,2124Weinstein Company

Limited (100 — 999)

#TitleThu, May. 12 2011LocationsAvg.TotalWks.Dist.
1Source Code$116,3993%930-715$125$51,396,5226Summit
2Hanna$93,8922%748-821$126$38,006,7755Focus
3The Conspirator$62,3178%457-238$136$10,028,1064Roadside Attractions
4Jane Eyre (2011)$51,729-3%248-46$209$9,634,0789Focus
5Limitless$49,2113%379-459$130$77,205,1088Relativity Media
6The Lincoln Lawyer$44,4617%440-279$101$55,714,3858Lionsgate
7Win Win$44,098-4%268-34$165$8,529,0428Fox Searchlight
8HOP$22,5950%902-2274$25$106,453,0906Universal
9Dylan Dog: Dead of Night$21,81839%464-411$47$1,176,6522Omni Lab/Freestyle Releasing
10Arthur (2011)$20,8838%355-896$59$32,330,6685Warner Bros.
11Rango$20,39313%2770$74$120,501,93410Paramount
12The Adjustment Bureau$18,27513%215-62$85$62,126,96510Universal
13Sucker Punch$15,0197%210136$72$36,246,5127Warner Bros.
14Paul$13,2608%204-20$65$37,266,4058Universal
15Diary of a Wimpy Kid: Rodrick Rules$12,540-8%339-164$37$51,344,3217Fox
16Your Highness$9,850-1%164-238$60$21,461,7805Universal
17Red Riding Hood$7,436-2%156-53$48$37,553,6739Warner Bros.

Platform (1 — 99)

#TitleThu, May. 12 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$69,54511%59-10$1,179$4,493,5425Warner Bros. / IMAX
2Hubble 3D$29,9869%320$937$24,716,05560Warner Bros. / IMAX
3The Beaver$10,0930%22--$459$150,3571Summit
4The King's Speech$6,69616%90-95$74$138,672,45324Weinstein Company
5Justin Bieber: Never Say Never$4,26139%57-52$75$73,013,91013Paramount
6Beastly$4,01315%76-50$53$27,828,54610CBS Films
7Hall Pass$3,933-9%67-49$59$45,060,73411Warner Bros. / New Line
8Kill the Irishman$3,08511%23-7$134$1,120,0149Anchor Bay Films
9Unknown (2011)$2,3274%49-52$47$63,686,39712Warner Bros.
10Big Mommas: Like Father, Like Son$2,0057%52-17$39$37,869,57612Fox
11The Company Men$1,9107%3520$55$4,435,06216Weinstein Company
12Dum Maaro Dum$1,5788%33-60$48$540,1563Fox Searchlight
13Cedar Rapids$1,4753%22-4$67$6,833,62713Fox Searchlight
14No Eres Tu, Soy Yo$1,2990%21-24$62$1,306,6365Lionsgate / Pantelion
15Biutiful$901-8%16-6$56$5,077,20419Roadside Attractions
16Miral$52523%5-5$105$368,4867Weinstein Company
17Passion Play$427-9%2--$214$3,6691Image Entertainment
18The Music Never Stopped$206-14%73$29$237,9588Roadside Attractions