Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Fri, May. 13 2011

Wide (1000+)

#TitleFri, May. 13 2011LocationsAvg.TotalWks.Dist.
1Thor$9,140,767127%3,9638$2,307$93,893,0842Paramount
2Bridesmaids$7,834,830--2,918--$2,685$7,834,8301Universal
3Fast Five$5,917,080181%3,793131$1,560$155,163,2803Universal
4Priest (2011)$5,632,212--2,864--$1,967$5,632,2121Sony / Screen Gems
5Something Borrowed$2,297,465108%2,9040$791$20,943,9772Warner Bros.
6Jumping the Broom$1,996,760172%2,0350$981$20,690,5742Sony / TriStar
7Rio (2011)$1,608,618269%2,929-329$549$118,576,7585Fox
8Water for Elephants$1,167,262108%2,425-189$481$45,543,0424Fox
9Tyler Perry's Madea's Big Happy Family$616,757184%1,449-432$426$48,634,9064Lionsgate
10Soul Surfer$489,255263%1,468-313$333$37,895,4236Sony / TriStar
11Hoodwinked Too! Hood vs. Evil$166,65818%1,276-1229$131$7,578,2513Weinstein Company

Limited (100 — 999)

#TitleFri, May. 13 2011LocationsAvg.TotalWks.Dist.
1Insidious$333,925227%762-239$438$51,049,9147FilmDistrict
2Source Code$236,255103%626-304$377$51,632,7777Summit
3Everything Must Go$221,551--218--$1,016$221,5511Roadside Attractions
4Hanna$160,13971%425-323$377$38,166,9146Focus
5The Conspirator$112,73281%370-87$305$10,140,8385Roadside Attractions
6The Lincoln Lawyer$100,175125%345-95$290$55,814,5609Lionsgate
7Limitless$99,189102%298-81$333$77,304,2979Relativity Media
8Scream 4$91,46621%426-907$215$37,323,6785Weinstein Company
9Win Win$91,294107%248-20$368$8,620,3369Fox Searchlight
10Jane Eyre (2011)$88,28271%2480$356$9,722,36010Focus
11Rango$86,022322%216-61$398$120,587,95611Paramount
12HOP$84,915276%459-443$185$106,538,0057Universal
13Arthur (2011)$71,145241%344-11$207$32,401,8136Warner Bros.
14Diary of a Wimpy Kid: Rodrick Rules$65,600423%311-28$211$51,409,9218Fox
15The Adjustment Bureau$59,860228%164-51$365$62,186,82511Universal
16Battle: Los Angeles$53,640--225-4$238$83,138,43510Sony / Columbia
17The Beaver$42,056317%10583$401$192,4132Summit
18Go For It!$33,831--218--$155$33,8311Lionsgate / Pantelion
19Your Highness$32,560231%148-16$220$21,494,3406Universal
20Paul$30,770132%181-23$170$37,297,1759Universal
21Sucker Punch$24,02660%139-71$173$36,270,5388Warner Bros.
22Red Riding Hood$15,921114%100-56$159$37,569,59410Warner Bros.

Platform (1 — 99)

#TitleFri, May. 13 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$104,59650%57-2$1,835$4,598,1386Warner Bros. / IMAX
2Hubble 3D$32,5929%342$959$24,748,64761Warner Bros. / IMAX
3Just Go With It$17,401--89-44$196$102,988,94814Sony / Columbia
4The King's Speech$12,63889%71-19$178$138,685,09125Weinstein Company
5Beastly$7,91597%46-30$172$27,836,46111CBS Films
6No Eres Tu, Soy Yo$5,799346%5029$116$1,312,4356Lionsgate / Pantelion
7Big Mommas: Like Father, Like Son$5,021150%38-14$132$37,874,59713Fox
8Cedar Rapids$3,648147%12-10$304$6,837,27514Fox Searchlight
9Dum Maaro Dum$3,479120%20-13$174$543,6354Fox Searchlight
10Kill the Irishman$3,2375%13-10$249$1,123,25110Anchor Bay Films
11Skateland$1,842--2--$921$1,8421Freestyle Releasing
12Dylan Dog: Dead of Night$1,746-92%34-430$51$1,178,3983Omni Lab/Freestyle Releasing
13The Company Men$1,081-43%11-24$98$4,436,14317Weinstein Company
14Biutiful$1,06418%11-5$97$5,078,26820Roadside Attractions
15Miral$81455%50$163$369,3008Weinstein Company
16The Music Never Stopped$497141%5-2$99$238,4559Roadside Attractions
17Meet Monica Velour$392--1--$392$27,1856Anchor Bay Films