Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Wed, May. 18 2011

Wide (1000+)

#TitleWed, May. 18 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$2,947,180-14%2,918--$1,010$35,599,6001Universal
2Thor$2,303,232-25%3,9638$581$127,705,2582Paramount
3Fast Five$1,308,585-24%3,793131$345$174,317,9303Universal
4Priest (2011)$885,433-29%2,864--$309$18,296,8761Sony / Screen Gems
5Something Borrowed$583,430-24%2,9040$201$27,456,5682Warner Bros.
6Rio (2011)$420,093-19%2,929-329$143$126,579,9875Fox
7Water for Elephants$412,599-18%2,425-189$170$49,895,6964Fox
8Jumping the Broom$385,773-25%2,0350$190$27,198,7342Sony / TriStar
9Tyler Perry's Madea's Big Happy Family$116,223-23%1,449-432$80$50,644,1284Lionsgate
10Soul Surfer$105,571-17%1,468-313$72$39,566,6966Sony / TriStar
11Hoodwinked Too! Hood vs. Evil$62,263-23%1,276-1229$49$8,762,3623Weinstein Company

Limited (100 — 999)

#TitleWed, May. 18 2011LocationsAvg.TotalWks.Dist.
1Everything Must Go$75,198-13%218--$345$1,035,1961Roadside Attractions
2Source Code$70,918-23%626-304$113$52,470,5567Summit
3Insidious$66,306-14%762-239$87$51,891,1297FilmDistrict
4Hanna$61,652-21%425-323$145$38,808,2006Focus
5Jane Eyre (2011)$46,890-4%2480$189$10,106,68410Focus
6The Conspirator$43,844-12%370-87$118$10,625,8065Roadside Attractions
7Limitless$37,972-29%298-81$127$77,692,2779Relativity Media
8The Lincoln Lawyer$35,376-16%345-95$103$56,222,1699Lionsgate
9Win Win$35,317-17%248-20$142$9,043,3919Fox Searchlight
10Scream 4$27,021-20%426-907$63$37,598,8875Weinstein Company
11Arthur (2011)$23,827-22%344-11$69$32,646,7466Warner Bros.
12HOP$20,655-10%459-443$45$106,916,6807Universal
13The Beaver$19,877-19%10583$189$375,0722Summit
14Diary of a Wimpy Kid: Rodrick Rules$14,965-19%311-28$48$51,689,4778Fox
15Rango$12,993-15%216-61$60$120,800,18611Paramount
16The Adjustment Bureau$12,300-12%164-51$75$62,333,60511Universal
17Go For It!$10,2882%218--$47$149,0521Lionsgate / Pantelion
18Paul$9,935-16%181-23$55$37,403,0409Universal
19Your Highness$8,880-20%148-16$60$21,587,5806Universal
20Sucker Punch$8,091-1%139-71$58$36,346,8438Warner Bros.
21Red Riding Hood$4,671-12%100-56$47$37,626,42510Warner Bros.

Platform (1 — 99)

#TitleWed, May. 18 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$83,22735%57-2$1,460$5,020,2466Warner Bros. / IMAX
2Hubble 3D$30,019-2%342$883$24,912,07061Warner Bros. / IMAX
3The King's Speech$4,636-3%71-19$65$138,727,97825Weinstein Company
4Beastly$2,388-19%46-30$52$27,862,95411CBS Films
5No Eres Tu, Soy Yo$2,12611%5029$43$1,337,8846Lionsgate / Pantelion
6Kill the Irishman$1,4896%13-10$115$1,139,67510Anchor Bay Films
7Big Mommas: Like Father, Like Son$1,209-13%38-14$32$37,896,39313Fox
8Dum Maaro Dum$1,19951%20-13$60$554,0814Fox Searchlight
9Biutiful$903-55%11-5$82$5,089,57020Roadside Attractions
10Dylan Dog: Dead of Night$90215%34-430$27$1,185,8503Omni Lab/Freestyle Releasing
11Cedar Rapids$863-41%12-10$72$6,848,54414Fox Searchlight
12Skateland$72045%2--$360$7,1381Freestyle Releasing
13Miral$54021%50$108$372,9718Weinstein Company
14The Company Men$522-34%11-24$47$4,440,84517Weinstein Company
15Meet Monica Velour$1884%1--$188$28,9386Anchor Bay Films
16The Music Never Stopped$158-2%0-7--$239,9999Roadside Attractions