'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Sat, May. 21 2011

Wide (1000+)

#TitleSat, May. 21 2011LocationsAvg.TotalWks.Dist.
1Pirates of the Caribbean: On Stranger Tides$31,921,474-8%4,155--$7,683$66,782,0231Disney
4Fast Five$4,473,17042%3,622-171$1,235$183,212,8954Universal
5Rio (2011)$2,057,85285%2,593-336$794$130,168,4076Fox
6Priest (2011)$1,919,69333%2,8640$670$22,444,3792Sony / Screen Gems
7Jumping the Broom$1,689,20458%1,472-563$1,148$30,375,2243Sony / TriStar
8Something Borrowed$1,387,33116%2,606-298$532$30,583,7843Warner Bros.
9Water for Elephants$904,55136%1,894-531$478$51,845,3455Fox

Limited (100 — 999)

#TitleSat, May. 21 2011LocationsAvg.TotalWks.Dist.
1Tyler Perry's Madea's Big Happy Family$452,85168%912-537$497$51,489,2755Lionsgate
2Soul Surfer$401,10245%984-484$408$40,359,2657Sony / TriStar
3Everything Must Go$219,37442%24527$895$1,473,9072Roadside Attractions
5Source Code$181,27852%377-249$481$52,844,3088Summit
7Hoodwinked Too! Hood vs. Evil$149,746101%642-634$233$9,052,0154Weinstein Company
8Limitless$140,31648%35759$393$77,963,02410Relativity Media
9Win Win$128,91484%202-46$638$9,273,86610Fox Searchlight
11The Lincoln Lawyer$110,84462%258-87$430$56,434,37710Lionsgate
13The Conspirator$107,07161%269-101$398$10,839,8256Roadside Attractions
14Jane Eyre (2011)$86,11938%208-40$414$10,304,54611Focus
15Diary of a Wimpy Kid: Rodrick Rules$81,38169%253-58$322$51,831,9899Fox
16The Beaver$75,03332%16863$447$523,6713Summit
17Arthur (2011)$53,99131%237-107$228$32,764,9367Warner Bros.
18The Adjustment Bureau$47,56032%116-48$410$62,427,78012Universal
19Battle: Los Angeles$43,55759%170-55$256$83,412,13711Sony / Columbia
20Scream 4$36,23329%205-221$177$37,690,7876Weinstein Company

Platform (1 — 99)

#TitleSat, May. 21 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$79,343-9%50-7$1,587$5,270,3457Warner Bros. / IMAX
2Hubble 3D$29,157-17%340$858$25,010,56262Warner Bros. / IMAX
335 and Ticking$11,59517%6--$1,933$21,5391Image Entertainment
4Sucker Punch$11,25944%45-94$250$36,374,3849Warner Bros.
5Red Riding Hood$9,04671%50-50$181$37,645,24711Warner Bros.
6The King's Speech$8,45432%40-31$211$138,747,71626Weinstein Company
7Go For It!$5,93556%64-154$93$167,9812Lionsgate / Pantelion
8Kill the Irishman$5,18362%12-1$432$1,149,45411Anchor Bay Films
9Skateland$2,67210%119$243$12,8742Freestyle Releasing
10Dum Maaro Dum$1,88232%11-9$171$558,0565Fox Searchlight
11Biutiful$1,37535%7-4$196$5,092,77321Roadside Attractions
12Meet Monica Velour$1,062161%21$531$30,6557Anchor Bay Films
13The Music Never Stopped$1,04023%50$208$242,07410Roadside Attractions