Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Jun. 2 2011

Wide (1000+)

#TitleThu, Jun. 2 2011LocationsAvg.TotalWks.Dist.
1The Hangover Part II$5,511,451-12%3,6150$1,525$154,426,9601Warner Bros.
2Kung Fu Panda 2$3,022,4842%3,9250$770$76,140,4581Paramount / DreamWorks
3Pirates of the Caribbean: On Stranger Tides$2,756,0361%4,1649$662$172,246,2772Disney
4Bridesmaids$1,967,0705%2,95821$665$95,126,3553Universal
5Thor$808,1885%3,2960$245$164,872,9044Paramount
6Fast Five$492,0206%2,981-43$165$198,814,3105Universal
7Something Borrowed$218,03810%1,440-164$151$35,825,3174Warner Bros.
8Priest (2011)$196,8943%1,9180$103$28,337,2123Sony / Screen Gems
9Rio (2011)$170,50715%1,67266$102$135,951,8777Fox

Limited (100 — 999)

#TitleThu, Jun. 2 2011LocationsAvg.TotalWks.Dist.
1Jumping the Broom$125,376-1%9390$134$35,062,3914Sony / TriStar
2Water for Elephants$118,03914%79433$149$55,038,6786Fox
3Soul Surfer$45,04218%4010$112$41,542,2508Sony / TriStar
4Rango$35,8569%280-22$128$121,913,45413Paramount
5Source Code$33,8692%299-78$113$53,615,6829Summit
6Insidious$29,62676%186-315$159$52,830,3739FilmDistrict
7Tyler Perry's Madea's Big Happy Family$28,0903%3590$78$52,479,0016Lionsgate
8Everything Must Go$26,3671%161-84$164$2,255,0713Roadside Attractions
9Limitless$26,0277%269-88$97$78,584,36111Relativity Media
10HOP$22,4107%29929$75$107,632,6609Universal
11Jane Eyre (2011)$22,25113%143-65$156$10,766,61512Focus
12Hanna$21,567-20%216-63$100$39,658,0398Focus
13Scream 4$17,458-2%26156$67$37,964,5777Weinstein Company
14Diary of a Wimpy Kid: Rodrick Rules$17,43722%214-39$81$52,199,82810Fox
15The Lincoln Lawyer$16,42611%166-13$99$56,884,58511Lionsgate
16Win Win$14,953-6%124-78$121$9,741,09511Fox Searchlight
17The Conspirator$12,9995%137-132$95$11,242,0077Roadside Attractions
18The Beaver$11,12918%109-59$102$825,3134Summit
19Hoodwinked Too! Hood vs. Evil$8,01617%203-439$39$9,495,0355Weinstein Company

Platform (1 — 99)

#TitleThu, Jun. 2 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$66,3548%47-3$1,412$6,138,7758Warner Bros. / IMAX
2The Tree of Life$42,095-12%4--$10,524$631,9351Fox Searchlight
3Hubble 3D$26,39720%30-4$880$25,331,29163Warner Bros. / IMAX
4Arthur (2011)$6,2016%77-127$81$32,969,4858Warner Bros.
5The King's Speech$1,52237%18-22$85$138,781,73327Weinstein Company
635 and Ticking$844-35%60$141$55,4882Image Entertainment
7Kill the Irishman$6681%10-2$67$1,171,08812Anchor Bay Films
8Go For It!$481-44%14-3$34$180,2373Lionsgate / Pantelion
9The Music Never Stopped$311102%50$62$245,69311Roadside Attractions
10Biutiful$110-60%5--$22$5,100,14022Roadside Attractions
11Skateland$94-18%2-9$47$18,1723Freestyle Releasing
12Dum Maaro Dum$65-53%6-5$11$563,4796Fox Searchlight