Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Jun. 16 2011

Wide (1000+)

#TitleThu, Jun. 16 2011LocationsAvg.TotalWks.Dist.
1Super 8$3,478,2453%3,3793055$1,029$51,530,7891Paramount
2X-Men: First Class$2,386,4243%3,69251$646$108,424,5622Fox
3Kung Fu Panda 2$1,992,0942%3,929-23$507$134,642,7973Paramount / DreamWorks
4The Hangover Part II$1,722,2476%3,67560$469$223,039,2783Warner Bros.
5Bridesmaids$1,431,7809%2,9223$490$129,352,9905Universal
6Pirates of the Caribbean: On Stranger Tides$1,324,2256%3,433-533$386$214,100,2534Disney
7Judy Moody and the Not Bummer Summer$706,374-4%2,524--$280$8,925,8421Relativity Media
8Thor$348,12313%1,782-998$195$174,966,0026Paramount
9Fast Five$212,6403%1,329-908$160$205,944,7207Universal

Limited (100 — 999)

#TitleThu, Jun. 16 2011LocationsAvg.TotalWks.Dist.
1Rio (2011)$112,580-1%527-164$214$138,207,3919Fox
2Water for Elephants$75,5061%466-106$162$56,886,9928Fox
3Something Borrowed$64,8255%366-322$177$37,875,0546Warner Bros.
4Jumping the Broom$49,17810%365-224$135$36,890,3076Sony / TriStar
5Rango$34,8284%220-34$158$122,603,01815Paramount
6Source Code$28,52815%248-40$115$54,267,85211Summit
7Hoodwinked Too! Hood vs. Evil$23,4109%182102$129$9,752,2247Weinstein Company
8HOP$20,90016%190-55$110$108,085,30511Universal
9Limitless$18,79314%166-66$113$79,003,84413Relativity Media
10Insidious$17,509-17%134-26$131$53,309,21211FilmDistrict
11Hanna$17,2545%147-50$117$40,064,12910Focus
12Diary of a Wimpy Kid: Rodrick Rules$15,4138%117-65$132$52,514,06812Fox
13The Lincoln Lawyer$11,66017%101-32$115$57,174,62413Lionsgate
14Tyler Perry's Madea's Big Happy Family$9,814-3%112-84$88$52,804,2848Lionsgate
15Win Win$7,972-5%100-41$80$10,033,72113Fox Searchlight

Platform (1 — 99)

#TitleThu, Jun. 16 2011LocationsAvg.TotalWks.Dist.
1The Tree of Life$91,3556%4727$1,944$2,736,4323Fox Searchlight
2Born to Be Wild 3D$67,76419%470$1,442$7,020,51010Warner Bros. / IMAX
3Hubble 3D$28,88211%31-1$932$25,711,17065Warner Bros. / IMAX
4Beginners$23,670-2%1914$1,246$554,1762Focus
5Jane Eyre (2011)$13,29314%90-38$148$11,054,99514Focus
6Everything Must Go$9,35716%87-20$108$2,569,7375Roadside Attractions
7Submarine$8,36513%1713$492$149,3612Weinstein Company
8The Conspirator$5,7714%66-43$87$11,436,1599Roadside Attractions
9The Last Mountain$5,12724%31$1,709$44,1502Dada Films
10Scream 4$4,92011%80-121$62$38,146,2739Weinstein Company
11The Beaver$2,36531%46-22$51$923,0636Summit
12Queen of the Sun: What are the Bees Telling Us?$1,5364%40$384$191,01739Collective Eye
13Beautiful Boy$99012%40$248$33,3072Anchor Bay Films
14The King's Speech$68634%15-3$46$138,797,44929Weinstein Company
1535 and Ticking$488-20%1-3$488$69,4344Image Entertainment
16Kill the Irishman$332-9%5-3$66$1,183,68014Anchor Bay Films
17The Music Never Stopped$6445%2-3$32$248,71813Roadside Attractions