Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Fri, Jun. 17 2011

Wide (1000+)

#TitleFri, Jun. 17 2011LocationsAvg.TotalWks.Dist.
1Green Lantern (2011)$21,386,523--3,816--$5,604$21,386,5231Warner Bros.
2Mr. Popper's Penguins$6,369,445--3,339--$1,908$6,369,4451Fox
3Super 8$5,996,56272%3,40829$1,760$57,527,3512Paramount
4X-Men: First Class$3,402,27843%3,375-317$1,008$111,826,8403Fox
5The Hangover Part II$3,244,97388%3,460-215$938$226,284,2514Warner Bros.
6Kung Fu Panda 2$2,542,58528%3,469-460$733$137,185,3824Paramount / DreamWorks
7Bridesmaids$2,378,79066%2,573-349$925$131,731,7806Universal
8Pirates of the Caribbean: On Stranger Tides$1,783,84235%2,742-691$651$215,884,0955Disney
9Judy Moody and the Not Bummer Summer$790,27912%2,5240$313$9,716,1212Relativity Media

Limited (100 — 999)

#TitleFri, Jun. 17 2011LocationsAvg.TotalWks.Dist.
1The Tree of Life$326,620258%11568$2,840$3,063,0524Fox Searchlight
2Thor$312,243-10%875-907$357$175,278,2457Paramount
3The Art of Getting By$296,079--610--$485$296,0791Fox Searchlight
4Fast Five$252,19519%729-600$346$206,196,9158Universal
5Rio (2011)$157,32940%408-119$386$138,364,72010Fox
6Water for Elephants$99,16431%351-115$283$56,986,1569Fox
7Soul Surfer$81,256--264-53$308$42,476,66811Sony / TriStar
8Something Borrowed$75,66217%212-154$357$37,950,7167Warner Bros.
9Jumping the Broom$59,25720%211-154$281$36,949,5647Sony / TriStar
10The Lincoln Lawyer$58,151399%220119$264$57,232,77514Lionsgate
11Rango$41,15318%188-32$219$122,644,17116Paramount
12Source Code$37,50831%161-87$233$54,305,36012Summit
13Hoodwinked Too! Hood vs. Evil$27,56218%162-20$170$9,779,7868Weinstein Company
14Limitless$22,45619%117-49$192$79,026,30014Relativity Media

Platform (1 — 99)

#TitleFri, Jun. 17 2011LocationsAvg.TotalWks.Dist.
1Beginners$93,435295%4425$2,124$647,6113Focus
2Born to Be Wild 3D$77,87215%470$1,657$7,098,56811Warner Bros. / IMAX
3Hubble 3D$34,46619%332$1,044$25,786,41566Warner Bros. / IMAX
4Insidious$28,95965%98-36$296$53,338,17112FilmDistrict
5Hanna$17,060-1%91-56$187$40,081,18911Focus
6Submarine$16,65399%2811$595$166,0143Weinstein Company
7Diary of a Wimpy Kid: Rodrick Rules$16,4487%90-27$183$52,530,51613Fox
8Jane Eyre (2011)$15,29315%68-22$225$11,070,28815Focus
9Priest (2011)$13,980--71-98$197$29,105,8646Sony / Screen Gems
10Tyler Perry's Madea's Big Happy Family$13,06133%71-41$184$52,817,3459Lionsgate
11Win Win$12,28154%67-33$183$10,046,00214Fox Searchlight
12Everything Must Go$8,175-13%55-32$149$2,577,9126Roadside Attractions
13The Last Mountain$6,64630%74$949$50,7963Dada Films
14The Conspirator$5,729-1%44-22$130$11,441,88810Roadside Attractions
15Beautiful Boy$4,869392%84$609$38,1763Anchor Bay Films
16Scream 4$4,319-12%39-41$111$38,150,59210Weinstein Company
17The Beaver$3,83762%23-23$167$926,9007Summit
18Queen of the Sun: What are the Bees Telling Us?$2,44059%106$244$193,45740Collective Eye
1935 and Ticking$1,128131%10$1,128$70,5625Image Entertainment
20Kill the Irishman$287-14%2-3$144$1,183,96715Anchor Bay Films
21The Music Never Stopped$10463%31$35$248,82214Roadside Attractions