Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Sun, Jul. 3 2011

Wide (1000+)

#TitleSun, Jul. 3 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$30,376,098-12%4,088--$7,431$162,618,2121Paramount / DreamWorks
2Cars 2$8,818,021-7%4,1150$2,143$117,204,0022Disney
3Bad Teacher$4,932,854-2%3,0490$1,618$59,952,5632Sony / Columbia
4Larry Crowne$4,295,985-9%2,973--$1,445$13,096,0651Universal
5Super 8$2,759,094-3%3,088-336$893$108,465,2454Paramount
6Green Lantern (2011)$2,245,080-5%3,280-536$684$102,244,8963Warner Bros.
7Mr. Popper's Penguins$1,932,4942%2,861-481$675$50,562,6783Fox
8Monte Carlo$1,918,344-20%2,473--$776$7,453,9441Fox
9Bridesmaids$1,284,825-4%1,389-642$925$153,020,4908Universal
10X-Men: First Class$1,048,576-2%1,602-1031$655$138,662,6455Fox
11The Hangover Part II$828,027-4%1,568-1187$528$248,243,6156Warner Bros.
12Pirates of the Caribbean: On Stranger Tides$746,326-5%1,473-771$507$233,738,4017Disney
13Kung Fu Panda 2$599,5261%1,281-1246$468$156,859,4896Paramount / DreamWorks

Limited (100 — 999)

#TitleSun, Jul. 3 2011LocationsAvg.TotalWks.Dist.
1The Tree of Life$414,0086%22813$1,816$7,571,7766Fox Searchlight
2Beginners$233,3602%10836$2,161$2,364,5775Focus
3Rio (2011)$136,649-19%308-36$444$140,479,50912Fox
4Thor$114,087-30%270-134$423$177,917,5839Paramount
5Fast Five$111,755-9%302-156$370$208,303,66010Universal
6Water for Elephants$54,497-17%234-58$233$58,026,26711Fox
7Soul Surfer$47,339-23%205-35$231$43,400,45113Sony / TriStar
8Judy Moody and the Not Bummer Summer$44,717-4%221-670$202$13,936,9874Relativity Media
9Tyler Perry's Madea's Big Happy Family$36,120-19%14094$258$53,011,19011Lionsgate
10Something Borrowed$30,701-17%191-112$161$38,677,2739Warner Bros.
11The Lincoln Lawyer$29,250-17%138-51$212$57,786,12316Lionsgate
12Rango$28,983-16%117-39$248$123,188,23218Paramount

Platform (1 — 99)

#TitleSun, Jul. 3 2011LocationsAvg.TotalWks.Dist.
1Delhi Belly$207,1351%89--$2,327$581,9431UTV Communications
2Born to Be Wild 3D$84,05815%470$1,788$8,199,85613Warner Bros. / IMAX
3Hubble 3D$40,6768%330$1,233$26,297,49868Warner Bros. / IMAX
4A Better Life$36,8273%117$3,348$181,4262Summit
5Double Dhamaal$31,65011%41--$772$477,8232Reliance Big Pictures
6Insidious$14,786-17%70-4$211$53,612,26314FilmDistrict
7Source Code$11,745-71%66-40$178$54,640,98714Summit
8Submarine$10,3061%20-6$515$342,0245Weinstein Company
9Hoodwinked Too! Hood vs. Evil$10,103-6%68-46$149$10,056,71610Weinstein Company
10Limitless$7,729-31%55-30$141$79,230,92316Relativity Media
11Hanna$5,742-22%34-25$169$40,243,77113Focus
12Jane Eyre (2011)$4,873-5%26-25$187$11,210,24817Focus
13Win Win$4,5654%18-14$254$10,143,68616Fox Searchlight
14Diary of a Wimpy Kid: Rodrick Rules$3,566-14%31-27$115$52,671,36315Fox
15Everything Must Go$2,922-10%19-14$154$2,648,5128Roadside Attractions
16The Conspirator$2,008-34%15-10$134$11,501,53312Roadside Attractions
17Beautiful Boy$8573%40$214$68,9835Anchor Bay Films
18The Topp Twins: Untouchable Girls$777-10%1--$777$18,6378Argot Pictures
1935 and Ticking$762-39%21$381$78,9167Image Entertainment
20The Art of Getting By$507-33%7-300$72$1,425,8393Fox Searchlight
21The Music Never Stopped$195-5%53$39$250,87016Roadside Attractions