Grosses

'Mission: Impossible – Rogue Nation' Takes off with $56.0M Debut; 'Vacation' Arrives with Soft $21.2M in Five Days After $14.85M Weekend TakeAugust 02, 2015 09:00 AM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with an estimated first place debut of $56.0 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 17 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.32 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.71 million and is estimated to decline 19 percent on Sunday to gross $15.98 million. That places the film's estimated opening weekend to Friday ratio at a solid 2.76 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.85 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.17 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 44 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers this weekend as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On the positive side of things, Vacation was quite back-loaded towards the weekend as it registered an estimated five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an estimated opening weekend to Friday ratio of 3.30 to 1 (the film took in $4.50 million on Friday, increased 28 percent on Saturday to gross $5.77 million and is estimated to decrease 21 percent on Sunday to gross $4.58 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man currently has the edge for third with an estimated weekend take of $12.62 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.15 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with an estimated $12.16 million. The 3D computer animated prequel from Illumination Entertainment currently trails Ant-Man by only an estimated $464,000 for the frame. Minions was down a significant 47 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.35 million in 24 days. That places the 3D computer animated prequel from Illumination Entertainment 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with an estimated $10.4 million. The Adam Sandler led 3D action comedy fell a sharp 57 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.61 million, Pixels is running a disappointing 42.5 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with an estimated $9.69 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.70 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with an estimated $7.52 million. The Jake Gyllenhaal led sports drama was down a sharp 55 percent from last weekend, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.58 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Mon, Jul. 4 2011

Wide (1000+)

#TitleMon, Jul. 4 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$18,033,185-41%4,088--$4,411$180,651,3971Paramount / DreamWorks
2Cars 2$5,356,308-39%4,1150$1,302$122,560,3102Disney
3Larry Crowne$3,002,730-30%2,973--$1,010$16,098,7951Universal
4Bad Teacher$2,754,942-44%3,0490$904$62,707,5052Sony / Columbia
5Super 8$1,604,911-42%3,088-336$520$110,070,1564Paramount
6Green Lantern (2011)$1,371,564-39%3,280-536$418$103,616,4603Warner Bros.
7Mr. Popper's Penguins$1,164,984-40%2,861-481$407$51,727,6623Fox
8Monte Carlo$1,134,374-41%2,473--$459$8,588,3181Fox
9Bridesmaids$708,390-45%1,389-642$510$153,728,8808Universal
10X-Men: First Class$666,710-36%1,602-1031$416$139,329,3555Fox
11Pirates of the Caribbean: On Stranger Tides$438,564-41%1,473-771$298$234,176,9657Disney
12Kung Fu Panda 2$421,907-30%1,281-1246$329$157,281,3966Paramount / DreamWorks
13The Hangover Part II$407,657-51%1,568-1187$260$248,651,2726Warner Bros.

Limited (100 — 999)

#TitleMon, Jul. 4 2011LocationsAvg.TotalWks.Dist.
1Midnight in Paris$802,415--858--$935$34,582,4547Sony Pictures Classics
2The Tree of Life$238,816-42%22813$1,047$7,810,5926Fox Searchlight
3Beginners$142,359-39%10835$1,318$2,506,9365Focus
4Buck$120,453--131--$919$1,131,8313IFC Films
5Rio (2011)$95,573-30%308-36$310$140,575,08212Fox
6Thor$70,517-38%270-134$261$177,988,1009Paramount
7Fast Five$58,890-47%302-156$195$208,362,55010Universal
8Soul Surfer$38,711-18%205--$189$43,439,16213Sony / TriStar
9Water for Elephants$35,244-35%234-58$151$58,061,51111Fox
10Judy Moody and the Not Bummer Summer$29,358-34%221-670$133$13,966,3454Relativity Media
11Tyler Perry's Madea's Big Happy Family$24,712-32%14094$177$53,035,90211Lionsgate
12The Lincoln Lawyer$20,591-30%138-51$149$57,806,71416Lionsgate
13Something Borrowed$19,612-36%191-112$103$38,696,8859Warner Bros.
14Rango$18,962-35%117-39$162$123,207,19418Paramount

Platform (1 — 99)

#TitleMon, Jul. 4 2011LocationsAvg.TotalWks.Dist.
1Delhi Belly$119,881-42%89--$1,347$701,8241UTV Communications
2Born to Be Wild 3D$57,447-32%470$1,222$8,257,30313Warner Bros. / IMAX
3The Trip (2011)$37,147--40--$929$801,7824IFC Films
4Hubble 3D$32,769-19%330$993$26,330,26768Warner Bros. / IMAX
5Page One: Inside the New York Times$30,796--38--$810$269,4203Magnolia Pictures
6Cave of Forgotten Dreams$25,820--60--$430$4,659,51210IFC Films
7A Better Life$23,256-37%117$2,114$204,6822Summit
8Incendies$13,309--42--$317$6,544,70611Sony Pictures Classics
9Terri$13,154--6--$2,192$78,2571IDP/ATO Pictures
10Double Dhamaal$12,716-60%41--$310$490,5392Reliance Big Pictures
11The Names of Love$8,627--8--$1,078$79,9052Music Box Films
12The Double Hour$8,542--25--$342$1,308,10812IDP/Samuel Goldwyn
13Source Code$8,156-31%66-40$124$54,649,14314Summit
14Insidious$8,000-46%70-4$114$53,620,26314FilmDistrict
15Conan O'Brien Can't Stop$7,197--17--$423$190,6202Abramorama
16Trollhunter$7,135--21--$340$111,6144Magnolia / Magnet
17Queen to Play$6,856--10--$686$378,95714Zeitgeist Films
18Hoodwinked Too! Hood vs. Evil$6,554-35%68-46$96$10,063,27010Weinstein Company
19Bride Flight$6,510--18--$362$238,1254Music Box Films
20Beginning of the Great Revival$6,499--23--$283$132,3782China Lion Film
21Submarine$5,566-46%20-6$278$347,5905Weinstein Company
22In a Better World$5,143--28--$184$905,54014Sony Pictures Classics
23African Cats$4,771--30--$159$15,383,68711Disneynature
24Limitless$4,545-41%55-30$83$79,235,46816Relativity Media
25Bill Cunningham New York$4,208--11--$383$1,373,73516Zeitgeist Films
26Passione: A Musical Adventure$3,774--2--$1,887$55,0322Abramorama
27Hanna$3,741-35%34-25$110$40,247,51213Focus
2813 Assassins$3,714--22--$169$746,12710Magnolia / Magnet
29Jane Eyre (2011)$2,913-40%26-25$112$11,213,16117Focus
30Summer (2011 re-issue)$2,903--1--$2,903$20,1874The Film Desk
31Diary of a Wimpy Kid: Rodrick Rules$2,616-27%31-27$84$52,673,97915Fox
32Turtle: The Incredible Journey$2,430--16--$152$138,4112Hannover House
33The Conspirator$2,1698%15--$145$11,503,70212Roadside Attractions
34Love Etc.$2,059--2--$1,030$10,8401Paladin
35Win Win$2,021-56%18-14$112$10,145,70716Fox Searchlight
36The Perfect Host$1,883--2--$942$9,3881Magnolia Pictures
37Meek's Cutoff$1,434--15--$96$895,70513Oscilloscope
38The Man Who Fell to Earth (2011 re-issue)$1,263--2--$632$19,4992Rialto Pictures
39Rejoice and Shout$1,155--6--$193$56,8945Magnolia Pictures
40The First Grader$1,112--7--$159$326,8038National Geographic
41I Am (2011)$1,104--7--$158$1,571,35520Paladin
42Winter in Wartime$970--4--$243$527,23116Sony Pictures Classics
43Crime After Crime$915--1--$915$4,1301mTuckman Media
44Everything Must Go$833-71%19-14$44$2,649,3458Roadside Attractions
45The Four Times (Le Quattro Volte)$814--2--$407$138,20414Lorber Films
46Leap Year (2011)$644--2--$322$7,6112Strand Releasing
47Aurora$613--1--$613$3,6161Cinema Guild
48Road to Nowhere$578--4--$145$25,5794Monterey Media
4935 and Ticking$571-25%21$286$79,4877Image Entertainment
50Phil Ochs: There But For Fortune$525--1--$525$255,37326First Run Features
51The Topp Twins: Untouchable Girls$501-36%1--$501$19,1388Argot Pictures
52Viva Riva!$480--5--$96$39,3114Music Box Films
53Beautiful Boy$472-45%40$118$69,4555Anchor Bay Films
54Hobo with a Shotgun$446--10--$45$684,9509Magnolia / Magnet
55The Art of Getting By$418-18%7-300$60$1,426,2573Fox Searchlight
56If a Tree Falls: A Story of the Earth Liberation Front$411--2--$206$22,5402Oscilloscope
57My Perestroika$332--4--$83$235,50915International Film Circuit
58Hey Boo: Harper Lee and To Kill A Mockingbird$283--1--$283$28,6958First Run Features
59City of Life and Death$208--3--$69$81,9488Kino International
60Of Gods and Men$202--4--$51$3,959,02919Sony Pictures Classics
61Small Town Murder Songs$197--2--$99$21,3976Monterey Media
62The Greatest Movie Ever Sold$132--3--$44$624,67911Sony Pictures Classics
63The Music Never Stopped$124-36%53$25$250,99416Roadside Attractions
64How To Live Forever$99--1--$99$37,7448Variance Films
65Cameraman: The Life and Work of Jack Cardiff$45--1--$45$11,9688Strand Releasing
66Korkoro$32--1--$32$8,17915Lorber Films