Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Wed, Jul. 6 2011

Wide (1000+)

#TitleWed, Jul. 6 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$10,332,429-23%4,08877$2,528$204,421,2871Paramount / DreamWorks
2Cars 2$3,654,951-4%4,1150$888$130,037,5492Disney
3Bad Teacher$2,292,626-8%3,0490$752$67,503,6402Sony / Columbia
4Larry Crowne$1,353,005-9%2,973--$455$18,938,3001Universal
5Monte Carlo$1,250,324-6%2,473--$506$11,162,8971Fox
6Mr. Popper's Penguins$1,062,2835%2,861-481$371$53,800,0913Fox
7Super 8$1,019,563-8%3,088-336$330$112,196,2504Paramount
8Green Lantern (2011)$932,181-13%3,280-234$284$105,625,8103Warner Bros.
9Bridesmaids$583,380-1%1,389-201$420$154,902,5858Universal
10X-Men: First Class$408,007-12%1,602-421$255$140,202,1855Fox
11Pirates of the Caribbean: On Stranger Tides$324,896-3%1,473-269$221$234,836,9687Disney
12The Hangover Part II$317,049-6%1,568-457$202$249,304,7066Warner Bros.
13Kung Fu Panda 2$290,6561%1,281-1246$227$157,859,4076Paramount / DreamWorks

Limited (100 — 999)

#TitleWed, Jul. 6 2011LocationsAvg.TotalWks.Dist.
1The Tree of Life$137,5511%22813$603$8,084,6066Fox Searchlight
2Rio (2011)$96,3622%308-36$313$140,765,86712Fox
3Beginners$63,3204%10835$586$2,631,0225Focus
4Thor$55,894-11%270-134$207$178,107,0569Paramount
5Fast Five$52,9050%302-41$175$208,468,30510Universal
6Water for Elephants$34,3945%234-58$147$58,128,66211Fox
7Judy Moody and the Not Bummer Summer$34,1098%221-670$154$14,032,0014Relativity Media
8Something Borrowed$22,8198%191-40$119$38,740,8659Warner Bros.
9Tyler Perry's Madea's Big Happy Family$20,148-8%14094$144$53,077,83711Lionsgate
10Rango$16,4572%117-39$141$123,239,77618Paramount
11The Lincoln Lawyer$12,066-5%138-51$87$57,831,52316Lionsgate

Platform (1 — 99)

#TitleWed, Jul. 6 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$70,51820%470$1,500$8,386,55913Warner Bros. / IMAX
2Delhi Belly$51,667-12%89--$581$812,1841UTV Communications
3Hubble 3D$31,9275%330$967$26,392,47268Warner Bros. / IMAX
4Insidious$8,3703%70-4$120$53,636,75114FilmDistrict
5A Better Life$8,3394%117$758$221,0032Summit
6Hoodwinked Too! Hood vs. Evil$8,168-3%68-46$120$10,079,85210Weinstein Company
7Source Code$6,0333%66-40$91$54,661,01914Summit
8Limitless$4,425-15%55-30$80$79,245,11916Relativity Media
9Submarine$4,4045%20-6$220$356,1915Weinstein Company
10Hanna$3,594-12%34-25$106$40,255,17313Focus
11Jane Eyre (2011)$2,999-13%26-25$115$11,219,60317Focus
12Diary of a Wimpy Kid: Rodrick Rules$2,9688%31-27$96$52,679,68315Fox
13Everything Must Go$2,07171%19-14$109$2,652,6258Roadside Attractions
14Win Win$1,251-38%18-14$70$10,148,96016Fox Searchlight
15The Conspirator$803-1%0----$11,505,31812Roadside Attractions
16Beautiful Boy$489-2%40$122$70,4445Anchor Bay Films
17The Art of Getting By$478-31%7-122$68$1,427,4313Fox Searchlight
1835 and Ticking$43461%21$217$80,1917Image Entertainment
19The Music Never Stopped$11756%53$23$251,18616Roadside Attractions