Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sun, Jul. 10 2011

Wide (1000+)

#TitleSun, Jul. 10 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$13,933,697-24%4,10719$3,393$261,078,7002Paramount / DreamWorks
2Horrible Bosses$8,027,500-23%3,040--$2,641$28,302,1651Warner Bros. / New Line
3Zookeeper$5,182,351-31%3,482--$1,488$20,065,6171Sony / Columbia
4Cars 2$4,313,927-29%3,990-125$1,081$148,831,5303Disney
5Bad Teacher$2,414,088-30%2,962-87$815$78,671,8193Sony / Columbia
6Larry Crowne$1,532,640-37%2,9763$515$26,197,6902Universal
7Super 8$1,249,491-39%2,292-796$545$118,069,5465Paramount
8Monte Carlo$966,579-28%2,4730$391$16,125,5072Fox
9Green Lantern (2011)$899,985-29%2,015-1265$447$109,731,1814Warner Bros.
10Mr. Popper's Penguins$832,700-30%1,996-865$417$58,051,2094Fox
11Bridesmaids$705,280-34%1,102-287$640$158,142,0309Universal

Limited (100 — 999)

#TitleSun, Jul. 10 2011LocationsAvg.TotalWks.Dist.
1X-Men: First Class$433,177-27%847-755$511$142,090,1216Fox
2The Hangover Part II$311,027-37%835-733$372$250,817,2477Warner Bros.
3Pirates of the Caribbean: On Stranger Tides$282,339-36%622-851$454$236,250,4798Disney
4Kung Fu Panda 2$253,560-27%650-631$390$159,014,4307Paramount / DreamWorks
5The Tree of Life$245,959-25%2379$1,038$9,014,4677Fox Searchlight
6Thor$172,192-23%31545$547$178,739,97110Paramount
7Beginners$163,574-32%15547$1,055$3,250,7496Focus
8A Better Life$116,912-11%153142$764$559,5503Summit
9Rio (2011)$116,290-26%272-36$428$141,282,07613Fox
10Fast Five$80,735-21%241-61$335$208,782,68511Universal
11Water for Elephants$34,750-31%168-66$207$58,290,36612Fox
12Soul Surfer$33,705-34%160-45$211$43,685,47314Sony / TriStar
13Tyler Perry's Madea's Big Happy Family$28,584-28%112-28$255$53,200,43712Lionsgate
14Judy Moody and the Not Bummer Summer$24,066-17%171-50$141$14,148,5175Relativity Media
15Something Borrowed$17,611-32%113-78$156$38,830,88210Warner Bros.
16The Lincoln Lawyer$17,088-34%106-32$161$57,906,77817Lionsgate

Platform (1 — 99)

#TitleSun, Jul. 10 2011LocationsAvg.TotalWks.Dist.
1Delhi Belly$93,913-42%901$1,043$1,232,6102UTV Communications
2Born to Be Wild 3D$68,148-15%481$1,420$8,705,68414Warner Bros. / IMAX
3Hubble 3D$34,771-23%28-5$1,242$26,548,09169Warner Bros. / IMAX
4Insidious$25,800-15%8111$319$53,722,47515FilmDistrict
5Project Nim$8,109-23%4--$2,027$25,8201Roadside Attractions
6Source Code$7,458-36%41-25$182$54,696,90215Summit
7Hoodwinked Too! Hood vs. Evil$5,847-18%42-26$139$10,106,89911Weinstein Company
8Double Dhamaal$5,762-29%20-21$288$529,6303Reliance Big Pictures
9Submarine$5,256-25%19-1$277$377,8076Weinstein Company
10Jane Eyre (2011)$2,864-34%21-5$136$11,232,82518Focus
11Everything Must Go$2,790-12%17-2$164$2,663,0009Roadside Attractions
12The Conspirator$1,735-19%150$116$11,510,59913Roadside Attractions
13The Last Mountain$1,3274%3--$442$90,4256Dada Films
1435 and Ticking$1,278-31%42$320$85,0908Image Entertainment
15Chillar Party$1,030-46%7--$147$4,1551UTV Communications
16The Music Never Stopped$709-34%4-1$177$253,89917Roadside Attractions
17Beautiful Boy$655-34%3-1$218$73,1586Anchor Bay Films