Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Sun, Jul. 10 2011

Wide (1000+)

#TitleSun, Jul. 10 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$13,933,697-24%4,10719$3,393$261,078,7002Paramount / DreamWorks
2Horrible Bosses$8,027,500-23%3,040--$2,641$28,302,1651Warner Bros. / New Line
3Zookeeper$5,182,351-31%3,482--$1,488$20,065,6171Sony / Columbia
4Cars 2$4,313,927-29%3,990-125$1,081$148,831,5303Disney
5Bad Teacher$2,414,088-30%2,962-87$815$78,671,8193Sony / Columbia
6Larry Crowne$1,532,640-37%2,9763$515$26,197,6902Universal
7Super 8$1,249,491-39%2,292-796$545$118,069,5465Paramount
8Monte Carlo$966,579-28%2,4730$391$16,125,5072Fox
9Green Lantern (2011)$899,985-29%2,015-1265$447$109,731,1814Warner Bros.
10Mr. Popper's Penguins$832,700-30%1,996-865$417$58,051,2094Fox
11Bridesmaids$705,280-34%1,102-287$640$158,142,0309Universal

Limited (100 — 999)

#TitleSun, Jul. 10 2011LocationsAvg.TotalWks.Dist.
1X-Men: First Class$433,177-27%847-755$511$142,090,1216Fox
2The Hangover Part II$311,027-37%835-733$372$250,817,2477Warner Bros.
3Pirates of the Caribbean: On Stranger Tides$282,339-36%622-851$454$236,250,4798Disney
4Kung Fu Panda 2$253,560-27%650-631$390$159,014,4307Paramount / DreamWorks
5The Tree of Life$245,959-25%2379$1,038$9,014,4677Fox Searchlight
6Thor$172,192-23%31545$547$178,739,97110Paramount
7Beginners$163,574-32%15547$1,055$3,250,7496Focus
8A Better Life$116,912-11%153142$764$559,5503Summit
9Rio (2011)$116,290-26%272-36$428$141,282,07613Fox
10Fast Five$80,735-21%241-61$335$208,782,68511Universal
11Water for Elephants$34,750-31%168-66$207$58,290,36612Fox
12Soul Surfer$33,705-34%160-45$211$43,685,47314Sony / TriStar
13Tyler Perry's Madea's Big Happy Family$28,584-28%112-28$255$53,200,43712Lionsgate
14Judy Moody and the Not Bummer Summer$24,066-17%171-50$141$14,148,5175Relativity Media
15Something Borrowed$17,611-32%113-78$156$38,830,88210Warner Bros.
16The Lincoln Lawyer$17,088-34%106-32$161$57,906,77817Lionsgate

Platform (1 — 99)

#TitleSun, Jul. 10 2011LocationsAvg.TotalWks.Dist.
1Delhi Belly$93,913-42%901$1,043$1,232,6102UTV Communications
2Born to Be Wild 3D$68,148-15%481$1,420$8,705,68414Warner Bros. / IMAX
3Hubble 3D$34,771-23%28-5$1,242$26,548,09169Warner Bros. / IMAX
4Insidious$25,800-15%8111$319$53,722,47515FilmDistrict
5Project Nim$8,109-23%4--$2,027$25,8201Roadside Attractions
6Source Code$7,458-36%41-25$182$54,696,90215Summit
7Hoodwinked Too! Hood vs. Evil$5,847-18%42-26$139$10,106,89911Weinstein Company
8Double Dhamaal$5,762-29%20-21$288$529,6303Reliance Big Pictures
9Submarine$5,256-25%19-1$277$377,8076Weinstein Company
10Jane Eyre (2011)$2,864-34%21-5$136$11,232,82518Focus
11Everything Must Go$2,790-12%17-2$164$2,663,0009Roadside Attractions
12The Conspirator$1,735-19%150$116$11,510,59913Roadside Attractions
13The Last Mountain$1,3274%3--$442$90,4256Dada Films
1435 and Ticking$1,278-31%42$320$85,0908Image Entertainment
15Chillar Party$1,030-46%7--$147$4,1551UTV Communications
16The Music Never Stopped$709-34%4-1$177$253,89917Roadside Attractions
17Beautiful Boy$655-34%3-1$218$73,1586Anchor Bay Films