Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Jul. 11 2011

Wide (1000+)

#TitleMon, Jul. 11 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$5,865,438-58%4,10719$1,428$266,944,1382Paramount / DreamWorks
2Horrible Bosses$3,764,211-53%3,040--$1,238$32,066,3761Warner Bros. / New Line
3Zookeeper$2,456,640-53%3,482--$706$22,522,2571Sony / Columbia
4Cars 2$1,986,673-54%3,990-125$498$150,818,2033Disney
5Bad Teacher$1,215,169-50%2,962-87$410$79,886,9883Sony / Columbia
6Monte Carlo$668,014-31%2,4730$270$16,793,5212Fox
7Larry Crowne$655,005-57%2,9763$220$26,852,6952Universal
8Super 8$580,750-54%2,292-796$253$118,650,2965Paramount
9Mr. Popper's Penguins$465,479-44%1,996-865$233$58,516,6884Fox
10Green Lantern (2011)$422,252-53%2,015-1265$210$110,153,4334Warner Bros.
11Bridesmaids$347,130-51%1,102-287$315$158,489,1609Universal

Limited (100 — 999)

#TitleMon, Jul. 11 2011LocationsAvg.TotalWks.Dist.
1X-Men: First Class$194,366-55%847-755$229$142,284,4876Fox
2Pirates of the Caribbean: On Stranger Tides$150,944-47%622-851$243$236,401,4238Disney
3The Hangover Part II$144,154-54%835-733$173$250,961,4017Warner Bros.
4Kung Fu Panda 2$131,784-48%650-631$203$159,146,2147Paramount / DreamWorks
5The Tree of Life$109,044-56%2379$460$9,123,5117Fox Searchlight
6Thor$93,836-46%31545$298$178,833,80710Paramount
7Rio (2011)$71,621-38%272-36$263$141,353,69713Fox
8Beginners$60,816-63%15547$392$3,311,5656Focus
9Fast Five$37,355-54%241-61$155$208,820,04011Universal
10A Better Life$36,582-69%153142$239$596,1323Summit
11Water for Elephants$19,739-43%168-66$117$58,310,10512Fox
12Judy Moody and the Not Bummer Summer$18,336-24%171-50$107$14,166,8535Relativity Media
13Tyler Perry's Madea's Big Happy Family$13,196-54%112-28$118$53,213,63312Lionsgate
14Something Borrowed$11,448-35%113-78$101$38,842,33010Warner Bros.
15The Lincoln Lawyer$7,727-55%106-32$73$57,914,50517Lionsgate

Platform (1 — 99)

#TitleMon, Jul. 11 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$58,457-14%481$1,218$8,764,14114Warner Bros. / IMAX
2Hubble 3D$26,065-25%28-5$931$26,574,15669Warner Bros. / IMAX
3Delhi Belly$19,518-79%901$217$1,252,4882UTV Communications
4Insidious$14,329-44%8111$177$53,736,80415FilmDistrict
5Hoodwinked Too! Hood vs. Evil$4,256-27%42-26$101$10,111,15511Weinstein Company
6Source Code$3,498-53%41-25$85$54,700,40015Summit
7Project Nim$3,213-60%4--$803$29,0331Roadside Attractions
8Submarine$2,845-46%19-1$150$380,6526Weinstein Company
9Everything Must Go$2,060-26%17-2$121$2,665,0609Roadside Attractions
10Jane Eyre (2011)$2,004-30%21-5$95$11,234,82918Focus
11Queen of the Sun: What are the Bees Telling Us?$1,247--4--$312$220,16243Collective Eye
12The Conspirator$901-48%150$60$11,513,18213Roadside Attractions
13The Last Mountain$604-54%3--$201$91,0296Dada Films
1435 and Ticking$360-72%42$90$85,4508Image Entertainment
15The Music Never Stopped$314-56%4-1$79$254,21317Roadside Attractions
16Chillar Party$283-73%7--$40$4,4381UTV Communications
17Beautiful Boy$131-80%3-1$44$73,2896Anchor Bay Films