Grosses

'The Equalizer' Impresses with $34.1M Start; 'The Maze Runner' Holds Up Well with $17.4M; 'The Boxtrolls' Debuts in Third with Very Solid $17.3MSeptember 29, 2014 01:07 PM

by Daniel Garris

Sony's The Equalizer debuted in first place this weekend with a strong start of $34.14 million. The action thriller starring Denzel Washington debuted towards the higher end of pre-release expectations, which were lofty, especially for the month of September. Without adjusting for ticket price inflation, The Equalizer delivered the fourth largest opening weekend ever for the month of September (behind only 2012's Hotel Transylvania, 2013's Insidious Chapter 2 and 2002's Sweet Home Alabama). The film's debut represented the third largest opening weekend performance ever for Washington (behind only 2007's American Gangster and 2012's Safe House). The Equalizer opened 4 percent stronger than the $32.79 million start of 2010's The Book of Eli and 15 percent below the $40.17 million start of Safe House.

The Equalizer opened with $12.49 million on Friday (which included an estimated $1.5 million from Thursday night shows), increased 8 percent on Saturday to gross $13.49 million and declined 40 percent on Sunday to take in $8.15 million. That placed the film's opening weekend to Friday ratio at 2.73 to 1. The audience breakdown for the film skewed slightly towards male moviegoers (52 percent) and towards moviegoers 30 years and older (65 percent). The Equalizer received an A- rating on CinemaScore, which is an encouraging sign for the film going forward.

The Maze Runner placed in second with $17.44 million. The young adult adaptation from Fox held up relatively well this weekend, as it was down 46 percent from last weekend's strong start. The Maze Runner has grossed $57.96 million in ten days and continues to display strong early holding power for a young adult adaptation. Thanks in part to a significantly stronger second weekend hold, The Maze Runner is now running 32 percent ahead of the $44.01 million ten-day take of last year's Ender's Game and is already on the verge of reaching the $61.74 million final domestic gross of Ender's Game.

The Boxtrolls was off to a very solid third place start this weekend with $17.28 million. The latest 3D stop motion animated film from Focus and Laika debuted a bit above pre-release expectations. Compared to previous films from Focus and Laika, The Boxtrolls opened 23 percent ahead of the $14.09 million start of 2012's ParaNorman and a slim 3 percent ahead of the $16.85 million start of 2009's Coraline. ParaNorman and Coraline both displayed terrific holding power and going forward The Boxtrolls will hope to accomplish the same.

The Boxtrolls opened with $4.93 million on Friday, increased a strong 51 percent on Saturday to gross $7.46 million and declined 34.5 percent on Sunday to gross $4.89 million. That placed the film's opening weekend to Friday ratio at 3.51 to 1. The audience breakdown for the film skewered towards female moviegoers (57 percent). The Boxtrolls received a solid B+ rating on CinemaScore.

Warner's This Is Where I Leave You placed in fourth with $6.89 million. The modestly budgeted comedy starring Jason Bateman and Tina Fey held up well this weekend, as it was down 40 percent from last weekend's so-so start. This Is Where I Leave You has grossed $22.44 million in ten days. That places the film 13.5 percent behind the $25.94 million ten-day start of 2011's The Change-Up (which fell 53 percent in its second weekend to gross $6.31 million).

Fellow Warner Bros. release Dolphin Tale 2 rounded out the weekend's top five with $4.79 million. The family film sequel was down 46 percent from last weekend, as the film appears to have taken a bit of a hit from The Boxtrolls arriving in the marketplace. Dolphin Tale 2 has grossed $33.62 million in 17 days. The film is currently running 31 percent behind the $49.04 million 17-day take of 2011's Dolphin Tale and is displaying significantly softer holding power.

No Good Deed followed in sixth with $4.51 million. Sony's low-budget thriller starring Idris Elba and Taraji P. Henson was down 54 percent. No Good Deed continues to be very front-loaded, but has still grossed a healthy $46.53 million in 17 days.

Universal's A Walk Among the Tombstones was down five spots and a massive 67 percent from last weekend with a seventh place take of $4.19 million. Lackluster word of mouth and the new direct competition from The Equalizer both had a clear negative effect on the Liam Neeson led action thriller this weekend. A Walk Among the Tombstones is now running below expectations with a ten-day start of $20.83 million.

Guardians of the Galaxy was down just 28 percent to place in eighth with $3.77 million. In the process, the blockbuster sci-fi superhero film from Disney and Marvel surpassed the $318.41 million final unadjusted gross of 2008's Iron Man. Guardians of the Galaxy has grossed a massive $319.17 million through 59 days of release.

Daily Domestic Gross Tue, Jul. 12 2011

Wide (1000+)

#TitleTue, Jul. 12 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$6,065,1033%4,10719$1,477$273,009,2412Paramount / DreamWorks
2Horrible Bosses$4,064,1688%3,040--$1,337$36,130,5441Warner Bros. / New Line
3Zookeeper$3,012,40623%3,482--$865$25,534,6631Sony / Columbia
4Cars 2$2,404,39321%3,990-125$603$153,222,5963Disney
5Bad Teacher$1,392,67615%2,962-87$470$81,279,6643Sony / Columbia
6Larry Crowne$907,68039%2,9763$305$27,760,3752Universal
7Monte Carlo$810,67021%2,4730$328$17,604,1912Fox
8Super 8$642,25711%2,292-796$280$119,292,5535Paramount
9Mr. Popper's Penguins$608,27531%1,966-895$309$59,124,9634Fox
10Green Lantern$491,27616%2,015-1265$244$110,644,7094Warner Bros.
11Bridesmaids$418,44521%1,102-287$380$158,907,6059Universal

Limited (100 — 999)

#TitleTue, Jul. 12 2011LocationsAvg.TotalWks.Dist.
1X-Men: First Class$213,47310%847-755$252$142,497,9606Fox
2Kung Fu Panda 2$186,30941%650-631$287$159,332,5237Paramount / DreamWorks
3Pirates of the Caribbean: On Stranger Tides$171,95614%622-851$276$236,573,3798Disney
4The Hangover Part II$157,3559%835-733$188$251,118,7567Warner Bros.
5The Tree of Life$127,40817%2379$538$9,250,9197Fox Searchlight
6Thor$108,23815%31545$344$178,942,04510Paramount
7Rio (2011)$94,14231%272-36$346$141,447,83913Fox
8Beginners$72,46319%15547$468$3,384,0286Focus
9Fast Five$40,97010%241-61$170$208,861,01011Universal
10A Better Life$37,2232%153142$243$633,3553Summit
11Water for Elephants$22,40914%168-66$133$58,332,51412Fox
12Judy Moody and the Not Bummer Summer$21,99820%171-50$129$14,188,8515Relativity Media
13Tyler Perry's Madea's Big Happy Family$15,83020%112-28$141$53,229,46312Lionsgate
14Something Borrowed$13,50818%113-78$120$38,855,83810Warner Bros.
15The Lincoln Lawyer$9,23720%106-32$87$57,923,74217Lionsgate

Platform (1 — 99)

#TitleTue, Jul. 12 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$81,29339%481$1,694$8,845,43414Warner Bros. / IMAX
2Hubble 3D$31,37920%28-5$1,121$26,605,53569Warner Bros. / IMAX
3Delhi Belly$27,48041%901$305$1,279,9682UTV Communications
4Insidious$14,9624%8111$185$53,751,76615FilmDistrict
5Hoodwinked Too! Hood vs. Evil$5,39127%42-26$128$10,116,54611Weinstein Company
6Source Code$4,28723%41-25$105$54,704,68715Summit
7Project Nim$3,89421%4--$974$32,9271Roadside Attractions
8Jane Eyre (2011)$3,80090%21-5$181$11,238,62918Focus
9Submarine$3,78533%19-1$199$384,4376Weinstein Company
10Everything Must Go$2,87940%17-2$169$2,667,9399Roadside Attractions
11Queen of the Sun: What are the Bees Telling Us?$1,70036%43$425$221,86243Collective Eye
12The Last Mountain$1,17795%3--$392$92,2066Dada Films
13The Conspirator$1,00812%15--$67$11,514,19013Roadside Attractions
14Chillar Party$622120%7--$89$5,0601UTV Communications
15Beautiful Boy$467256%3-1$156$73,7566Anchor Bay Films
16The Music Never Stopped$39225%4-1$98$254,60517Roadside Attractions
1735 and Ticking$3816%42$95$85,8318Image Entertainment