Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Wed, Jul. 13 2011

Wide (1000+)

#TitleWed, Jul. 13 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$4,624,283-24%4,10719$1,126$277,633,5242Paramount / DreamWorks
2Horrible Bosses$3,373,455-17%3,040--$1,110$39,503,9991Warner Bros. / New Line
3Zookeeper$2,343,698-22%3,482--$673$27,878,3611Sony / Columbia
4Cars 2$1,956,799-19%3,990-125$490$155,179,3953Disney
5Bad Teacher$1,091,345-22%2,962-87$368$82,371,0093Sony / Columbia
6Larry Crowne$684,555-25%2,9763$230$28,444,9302Universal
7Monte Carlo$642,732-21%2,4730$260$18,246,9232Fox
8Super 8$552,181-14%2,292-796$241$119,844,7345Paramount
9Mr. Popper's Penguins$515,596-15%1,966-895$262$59,640,5594Fox
10Green Lantern (2011)$408,231-17%2,015-1265$203$111,052,9404Warner Bros.
11Bridesmaids$374,680-10%1,102-287$340$159,282,2859Universal

Limited (100 — 999)

#TitleWed, Jul. 13 2011LocationsAvg.TotalWks.Dist.
1X-Men: First Class$177,214-17%847-755$209$142,675,1746Fox
2Pirates of the Caribbean: On Stranger Tides$144,020-16%622-851$232$236,717,3998Disney
3Kung Fu Panda 2$143,843-23%650-631$221$159,476,3667Paramount / DreamWorks
4The Hangover Part II$137,104-13%835-733$164$251,255,8607Warner Bros.
5The Tree of Life$111,565-12%2379$471$9,362,4847Fox Searchlight
6Thor$88,512-18%31545$281$179,030,55710Paramount
7Rio (2011)$82,648-12%272-36$304$141,530,48713Fox
8Beginners$62,620-14%15547$404$3,446,6486Focus
9A Better Life$35,189-5%153142$230$668,5443Summit
10Fast Five$34,945-15%241-61$145$208,895,95511Universal
11Water for Elephants$20,939-7%168-66$125$58,353,45312Fox
12Judy Moody and the Not Bummer Summer$18,246-17%171-50$107$14,208,0825Relativity Media
13Tyler Perry's Madea's Big Happy Family$12,544-21%112-28$112$53,242,00712Lionsgate
14Something Borrowed$12,523-7%113-78$111$38,868,36110Warner Bros.
15The Lincoln Lawyer$7,684-17%106-32$72$57,931,42617Lionsgate

Platform (1 — 99)

#TitleWed, Jul. 13 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$79,966-2%481$1,666$8,925,40014Warner Bros. / IMAX
2Hubble 3D$29,995-4%28-5$1,071$26,635,53069Warner Bros. / IMAX
3Delhi Belly$23,429-15%901$260$1,303,3972UTV Communications
4Insidious$13,537-10%8111$167$53,765,30315FilmDistrict
5Hoodwinked Too! Hood vs. Evil$4,753-12%42-26$113$10,121,29911Weinstein Company
6Source Code$3,532-18%41-25$86$54,708,21915Summit
7Project Nim$3,076-21%4--$769$36,0031Roadside Attractions
8Everything Must Go$3,0365%17-2$179$2,670,9759Roadside Attractions
9Submarine$2,817-26%19-1$148$387,2546Weinstein Company
10Jane Eyre (2011)$2,052-46%21-5$98$11,240,68118Focus
11Queen of the Sun: What are the Bees Telling Us?$1,8469%4--$462$223,70843Collective Eye
12The Conspirator$1,58657%15--$106$11,515,77613Roadside Attractions
13The Last Mountain$635-46%3--$212$92,8416Dada Films
14The Music Never Stopped$4074%4-1$102$255,01217Roadside Attractions
15Chillar Party$406-35%7--$58$5,4661UTV Communications
16Beautiful Boy$399-15%3-1$133$74,1556Anchor Bay Films
1735 and Ticking$292-23%42$73$86,1238Image Entertainment