Grosses

'Deadpool' Destroys Expectations and Records with $135.0M Launch; 'Kung Fu Panda 3' Takes Second with $19.7M; 'How to Be Single' Solid in Third with $18.8M; 'Zoolander 2' Lackluster in Fourth with $15.7MFebruary 14, 2016 08:54 AM

by Daniel Garris

Fox's Deadpool exploded this weekend with an estimated three-day debut of $135.0 million. The Ryan Reynolds led antihero film not only destroyed expectations, but destroyed the previous all-time R-rated and February opening weekend records as well. Deadpool opened 47 percent ahead of the $91.77 million 2003 debut of previous R-rated record holder The Matrix Reloaded and 58.5 percent ahead of the $85.17 million start of previous February (and Presidents Day weekend) record holder Fifty Shades of Grey. Deadpool also delivered the largest debut ever for a film in the X-Men universe, as it opened 31 percent ahead of the $102.75 million three-day start of 2006's X-Men: The Last Stand. Deadpool opened 49 percent ahead of the $90.82 million three-day debut of last year's X-Men: Days of Future Past, which is especially impressive given that Deadpool didn't have the added advantage of higher priced 3D admissions and opened in 438 fewer locations.

Without adjusting for ticket price inflation, Deadpool registered the 17th largest opening weekend of all-time. The film also claimed the fifth largest debut ever for a Marvel adaptation (behind only 2012's Marvel's The Avengers, last year's Avengers: Age of Ultron, 2013's Iron Man 3 and 2007's Spider-Man 3) and the seventh largest debut ever for a comic book adaption of any kind (behind only 2012's The Dark Knight Rises and 2008's The Dark Knight in addition to the four mentioned Marvel films).

Thanks to a marketing campaign that went over amazingly well with moviegoers, Deadpool had generated strong online activity for months. But the film ultimately performed far stronger than even its online strength had suggested. In addition to the film's marketing striking the perfect chord with comic book fans and general audiences alike, Deadpool was also helped by the popularity of the character among comic book fans, good critical reviews and by Valentine's Day falling on Sunday.

Deadpool opened with $47.46 million on Friday (which included an estimated $12.7 million from Thursday night shows), dipped just 10 percent on Saturday to take in $42.55 million and is estimated to increase 6 percent on Valentine's Day Sunday to gross $45.00 million. That places the film's estimated opening weekend to Friday ratio at 2.85 to 1, which is very encouraging for a high-profile comic book adaptation (even with Valentine's Day in mind). Deadpool received a strong A rating on CinemaScore and currently boasts a terrific 96 percent audience score on Flixster. With word of mouth this strong, it's very possible that Deadpool will have stronger than expected holding power as well, on top of its already explosive debut. Fox's current four-day estimate for Deadpool is $150.0 million.

Fellow Fox release Kung Fu Panda 3 placed in a distant second with an estimated three-day take of $19.65 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down just 14 percent from last weekend. Kung Fu Panda 3 was helped out this weekend by no new family films entering the marketplace, by the holiday frame and by Super Bowl 50 having deflated last weekend's grosses in general. Kung Fu Panda 3 has grossed $92.46 million in 17 days. That places the film 21 percent behind the $116.94 million 17-day gross of last year's Hotel Transylvania 2 (which fell 38.5 percent in its third weekend to claim $20.42 million). Kung Fu Panda 3 is likely to hold up well throughout the rest of February, thanks in part to no new family films entering the marketplace until the arrival of Disney's Zootopia on March 4. Fox's current four-day estimate for Kung Fu Panda 3 is $26.0 million.

Warner's How to Be Single debuted in third place with an estimated three-day start of $18.75 million. The romantic comedy from New Line and MGM featuring Dakota Johnson opened towards the higher end of pre-release expectations. How to Be Single benefited from Valentine's Day falling on Sunday and from ultimately representing a better alternative choice to Deadpool than Zoolander 2 did. How to Be Single performed 24 percent stronger than the $15.07 million three-day start of 2009's Confessions of a Shopaholic.

How to Be Single opened with $5.25 million on Friday (which included an estimated $700,000 from Thursday night shows), increased 14 percent on Saturday to gross $6.00 million and is estimated to increase 25 percent on Sunday to take in $7.50 million. The film received a respectable B rating on CinemaScore and currently has a 66 percent audience score on Flixster. BoxOffice currently estimates that How to Be Single will take in $21.0 million over the four-day frame.

Meanwhile, Paramount's Zoolander 2 had to settle for a fourth place estimated three-day launch of $15.65 million. The PG-13 rated comedy sequel starring Ben Stiller and Owen Wilson opened well below pre-release expectations. While Zoolander 2 had generated strong online activity levels before its release, that online activity and the film's cult following failed to transfer over to the box office this weekend. Obviously, the break-out performance of Deadpool also significantly limited the potential of Zoolander 2 this weekend. Without taking into account 15 years of ticket price inflation, the three-day start for Zoolander 2 was very similar to the $15.53 million debut of 2001's Zoolander.

Zoolander 2 opened with $4.20 million on Friday (which included an estimated $750,000 from Thursday night shows), increased 11 percent on Saturday to gross $4.67 million and is estimated to increase 45 percent on Sunday to gross $6.78 million. The film received a soft C+ rating on CinemaScore and currently has an audience score of just 37 percent on Flixster. Neither is a good sign for Zoolander 2 going forward. Paramount's current four-day estimate for Zoolander 2 is $18.0 million.

Beyond the top four, other estimated three-day grosses this weekend included $6.90 million for Fox's The Revenant, $6.59 million for Universal's Hail, Caesar!, $6.19 million for Disney's Star Wars: The Force Awakens and $5.25 million for Lionsgate's The Choice. The Revenant (down 1 percent), The Force Awakens (down 11 percent) and The Choice (down 13 percent) all held up extremely well this weekend, while Hail, Caesar! was down a troubling 42 percent. Respective current total grosses stand at $914.84 million for The Force Awakens, at $159.16 million for The Revenant, at $21.35 million for Hail, Caesar! and at $13.26 million for The Choice.

4-Day Weekend Estimates

1. Deadpool -- $150.00M*
2. Kung Fu Panda 3 -- $26.00M*
3. How to Be Single -- $21.00M#
4. Zoolander 2 -- $18.00M*
5. The Revenant -- $8.10M*
6. The Force Awakens -- $7.55M*
7. Hail, Caesar! -- $7.51M*
8. The Choice -- $6.00M*
9. Ride Along 2 -- $4.76M*
10. The Finest Hours -- $3.28M*
11. The Boy -- $3.26M*
12. The 5th Wave -- $3.15M#
13. Pride and Prejudice and Zombies -- $2.85M#
14. Dirty Grandpa -- $2.50M*
15. 13 Hours -- $1.80M*
16. The Big Short -- $1.57M*

* Indicates an official studio estimate.
# Indicates a BoxOffice.com estimate.

Daily Domestic Gross Mon, Jul. 18 2011

Wide (1000+)

#TitleMon, Jul. 18 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$18,043,081-49%4,375--$4,124$187,232,5081Warner Bros.
2Transformers: Dark of the Moon$2,839,070-56%3,917-190$725$305,717,8673Paramount / DreamWorks
3Horrible Bosses$2,611,356-50%3,13494$833$62,760,9592Warner Bros. / New Line
4Zookeeper$1,846,122-46%3,4820$530$44,229,1002Sony / Columbia
5Cars 2$1,235,710-51%3,249-741$380$166,625,4644Disney
6Winnie the Pooh$1,126,571-48%2,405--$468$8,983,6471Disney
7Bad Teacher$785,831-46%2,659-303$296$89,243,4704Sony / Columbia
8Larry Crowne$343,050-52%2,287-689$150$32,062,6103Universal
9Super 8$280,113-49%1,459-833$192$122,567,4726Paramount
10Monte Carlo$267,843-30%1,169-1304$229$20,378,3143Fox
11Mr. Popper's Penguins$242,685-37%1,002-994$242$61,715,7015Fox

Limited (100 — 999)

#TitleMon, Jul. 18 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$261,555-45%872-230$300$161,591,13510Universal
2Green Lantern (2011)$178,188-51%973-1042$183$112,967,3545Warner Bros.
3X-Men: First Class$97,870-49%470-377$208$143,553,7277Fox
4The Tree of Life$87,904-55%235-2$374$10,178,3938Fox Searchlight
5Pirates of the Caribbean: On Stranger Tides$83,286-41%373-249$223$237,436,9209Disney
6Kung Fu Panda 2$81,927-42%354-296$231$160,156,4568Paramount / DreamWorks
7Thor$68,008-43%272-43$250$179,569,17011Paramount
8The Hangover Part II$67,542-46%455-380$148$251,949,4958Warner Bros.
9Rio (2011)$57,743-39%241-31$240$141,990,31914Fox
10Beginners$56,378-57%17015$332$3,989,0657Focus
11A Better Life$37,699-68%21663$175$1,076,7354Summit
12Judy Moody and the Not Bummer Summer$31,616-23%21443$148$14,401,1716Relativity Media
13Fast Five$30,740-53%212-29$145$209,173,37512Universal
14Water for Elephants$13,718-45%120-48$114$58,475,21913Fox

Platform (1 — 99)

#TitleMon, Jul. 18 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$52,195-6%480$1,087$9,238,26415Warner Bros. / IMAX
2Hubble 3D$25,694-20%27-1$952$26,806,37570Warner Bros. / IMAX
3Snow Flower and the Secret Fan$17,854-55%24--$744$151,8591Fox Searchlight
4Something Borrowed$9,152-52%74-39$124$38,965,04111Warner Bros.
5Insidious$8,521-47%66-15$129$53,837,54916FilmDistrict
6Delhi Belly$8,479-69%67-23$127$1,436,1843UTV Communications
7Tyler Perry's Madea's Big Happy Family$7,717-51%87-25$89$53,319,66513Lionsgate
8Project Nim$7,046-55%2218$320$94,8862Roadside Attractions
9The Lincoln Lawyer$4,982-56%72-34$69$57,986,87118Lionsgate
10Hoodwinked Too! Hood vs. Evil$1,794-17%19-23$94$10,136,54812Weinstein Company
11Submarine$1,190-60%14-5$85$400,1787Weinstein Company
12Everything Must Go$773-38%12-5$64$2,678,24010Roadside Attractions
1335 and Ticking$412-61%51$82$90,4819Image Entertainment
14The Conspirator$297-84%10-5$30$11,521,71814Roadside Attractions
15The Music Never Stopped$63--40$16$255,47018Roadside Attractions
16Chillar Party$21-89%4-3$5$6,1702UTV Communications