Grosses

'Focus' Leads Lackluster Weekend with $18.7M; 'The Lazarus Effect' Debuts in Fifth with $10.2MMarch 02, 2015 01:03 PM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with $18.69 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform a bit below pre-release expectations. Focus opened a lackluster 32 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.45 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.63 million and declined 40 percent on Sunday to claim $4.59 million. That placed the film's opening weekend to Friday ratio at 2.90 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

It was a tight race for spots two through five this weekend, as second place and fifth place were separated by just $1.68 million.

Fox's Kingsman: The Secret Service took in $11.88 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 35 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.83 million. That places the film an impressive 46 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with $10.82 million. Thanks in part to facing no new direct competition for family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 35 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $139.94 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with $10.56 million. Universal's successful erotic romantic drama was down a sharp 53 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.39 million in 17 days, which places it a sizable 47.5 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with $10.20 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 15 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.79 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15 percent on Saturday to take in $4.37 million and declined 53 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.69 to 1, which is a promising sign for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with $7.84 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $22.02 million in ten days. That places the film 14 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with a seventh place take of $7.39 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 26 percent from last weekend. American Sniper has grossed a massive $330.82 million to date and is now on the verge of surpassing the $336.72 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an eighth place gross of $6.87 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 36 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $19.77 million in ten days. That places the film 19.5 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Sat, Jul. 23 2011

Wide (1000+)

#TitleSat, Jul. 23 2011LocationsAvg.TotalWks.Dist.
1Captain America: The First Avenger$21,943,393-15%3,715--$5,907$47,643,5821Paramount
2Harry Potter and the Deathly Hallows: Part 2$18,263,53225%4,3750$4,175$258,934,7162Warner Bros.
3Friends With Benefits$6,618,563-3%2,926--$2,262$13,420,1571Sony / Screen Gems
4Transformers: Dark of the Moon$4,839,70835%3,375-542$1,434$322,208,8724Paramount / DreamWorks
5Horrible Bosses$4,759,01229%3,104-30$1,533$79,144,6103Warner Bros. / New Line
6Zookeeper$3,448,00421%3,215-267$1,072$54,004,2623Sony / Columbia
7Cars 2$2,292,97335%2,668-581$859$174,714,5895Disney
8Winnie the Pooh$2,010,16326%2,4050$836$16,036,2732Disney
9Bad Teacher$1,058,50124%2,034-625$520$93,669,1455Sony / Columbia
10Larry Crowne$434,70035%1,035-1252$420$34,063,4804Universal

Limited (100 — 999)

#TitleSat, Jul. 23 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$554,20034%680-192$815$163,475,87011Universal
2Mr. Popper's Penguins$376,23824%591-411$637$63,246,4136Fox
3Super 8$317,62834%658-801$483$124,029,8327Paramount
4The Tree of Life$232,03950%230-5$1,009$10,869,4859Fox Searchlight
5Beginners$191,36374%157-13$1,219$4,483,6748Focus
6Monte Carlo$183,33619%360-809$509$21,633,7164Fox
7Green Lantern (2011)$159,63532%421-552$379$113,819,1016Warner Bros.
8X-Men: First Class$138,54527%295-175$470$144,109,5908Fox
9Thor$135,92335%236-36$576$180,029,77612Paramount
10The Hangover Part II$126,19230%275-180$459$252,383,6159Warner Bros.
11Kung Fu Panda 2$125,68028%250-104$503$160,682,4699Paramount / DreamWorks
12Rio (2011)$119,52527%210-31$569$142,489,18215Fox
13A Better Life$90,76867%182-34$499$1,343,7865Summit
14Fast Five$67,86042%174-38$390$209,391,83513Universal
15Judy Moody and the Not Bummer Summer$51,0445%190-24$269$14,623,2967Relativity Media

Platform (1 — 99)

#TitleSat, Jul. 23 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$99,94232%480$2,082$9,647,76316Warner Bros. / IMAX
2Snow Flower and the Secret Fan$81,80142%6137$1,341$350,2112Fox Searchlight
3Singham$67,92747%50--$1,359$114,1331Reliance Big Pictures
4Hubble 3D$49,33733%270$1,827$26,985,12271Warner Bros. / IMAX
5Sarah's Key$46,56851%5--$9,314$77,3221Weinstein Company
6Another Earth$30,83438%4--$7,709$53,2131Fox Searchlight
7Water for Elephants$26,86622%91-29$295$58,576,76414Fox
8Project Nim$20,56443%19-3$1,082$155,9863Roadside Attractions
9A Little Help$19,30957%24--$805$31,6041Freestyle Releasing
10Delhi Belly$15,09038%25-42$604$1,491,8414UTV Communications
11Insidious$14,54022%59-7$246$53,888,38917FilmDistrict
12Something Borrowed$10,9757%47-27$234$39,018,09012Warner Bros.
13Submarine$9,55890%184$531$420,1058Weinstein Company
14The Conspirator$2,26523%100$227$11,527,82215Roadside Attractions
15Everything Must Go$2,24210%9-3$249$2,685,05111Roadside Attractions
16The Last Mountain$1,44216%3-2$481$104,1208Dada Films
17Queen of the Sun: What are the Bees Telling Us?$5071%2--$254$227,57345Collective Eye
1835 and Ticking$36818%3-2$123$92,63410Image Entertainment
19Double Dhamaal$22679%2--$113$543,2045Reliance Big Pictures
20The Music Never Stopped$93-7%4--$23$255,77319Roadside Attractions