'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Jul. 27 2011

Wide (1000+)

#TitleWed, Jul. 27 2011LocationsAvg.TotalWks.Dist.
1Captain America: The First Avenger$5,801,265-26%3,715--$1,562$86,443,0981Paramount
2Harry Potter and the Deathly Hallows: Part 2$5,166,469-20%4,3750$1,181$291,662,3542Warner Bros.
3Friends With Benefits$2,365,224-20%2,926--$808$26,640,1541Sony / Screen Gems
4Horrible Bosses$1,554,207-15%3,104-30$501$87,562,5353Warner Bros. / New Line
5Transformers: Dark of the Moon$1,400,115-18%3,375-542$415$330,534,1764Paramount / DreamWorks
6Zookeeper$1,269,377-18%3,215-267$395$63,286,7083Sony / Columbia
7Cars 2$814,348-13%2,668-581$305$178,955,4415Disney
8Winnie the Pooh$715,521-18%2,4050$298$19,964,2472Disney
9Bad Teacher$354,693-18%2,034-625$174$95,522,8955Sony / Columbia
10Larry Crowne$129,375-7%1,035-1252$125$34,715,5304Universal

Limited (100 — 999)

#TitleWed, Jul. 27 2011LocationsAvg.TotalWks.Dist.
2Mr. Popper's Penguins$169,518-2%591-411$287$63,995,2556Fox
3Super 8$104,607-8%658-801$159$124,564,3057Paramount
4Monte Carlo$90,084-15%360-809$250$22,055,4954Fox
5The Tree of Life$75,449-14%230-5$328$11,275,1539Fox Searchlight
6Rio (2011)$63,104-13%210-31$300$142,770,24215Fox
7Kung Fu Panda 2$56,740-23%250-104$227$160,963,5389Paramount / DreamWorks
9X-Men: First Class$54,984-12%295-175$186$144,382,8308Fox
10Green Lantern (2011)$52,598-15%421-552$125$114,086,2526Warner Bros.
12Judy Moody and the Not Bummer Summer$44,3722%190-24$234$14,772,2467Relativity Media
13The Hangover Part II$39,933-12%275-180$145$252,586,2529Warner Bros.
14Fast Five$26,095-6%174-38$150$209,524,07013Universal
15A Better Life$23,989-1%182-34$132$1,484,8245Summit

Platform (1 — 99)

#TitleWed, Jul. 27 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$82,061-12%480$1,710$9,961,32316Warner Bros. / IMAX
2Hubble 3D$35,94831%270$1,331$27,112,84171Warner Bros. / IMAX
3Snow Flower and the Secret Fan$30,6301%6137$502$497,1992Fox Searchlight
4Sarah's Key$13,538-7%5--$2,708$157,2381Weinstein Company
5Water for Elephants$11,596-5%91-29$127$58,627,25614Fox
6Another Earth$8,4275%4--$2,107$103,9621Fox Searchlight
7A Little Help$5,683-8%24--$237$61,4031Freestyle Releasing
9Project Nim$5,424-13%19-3$285$188,7203Roadside Attractions
10Something Borrowed$5,254-3%47-27$112$39,041,59712Warner Bros.
11Delhi Belly$3,30612%25-42$132$1,511,3084UTV Communications
12Submarine$3,126-12%184$174$436,2848Weinstein Company
13Everything Must Go$1,1226%9-3$125$2,689,67511Roadside Attractions
14The Conspirator$378-19%100$38$11,530,83515Roadside Attractions
1535 and Ticking$242-14%3-2$81$93,90810Image Entertainment
16Queen of the Sun: What are the Bees Telling Us?$54238%2--$27$231,17145Collective Eye
17The Music Never Stopped$330%4--$8$255,83919Roadside Attractions