Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Jul. 28 2011

Wide (1000+)

#TitleThu, Jul. 28 2011LocationsAvg.TotalWks.Dist.
1Captain America: The First Avenger$5,424,170-7%3,715--$1,460$91,867,2681Paramount
2Harry Potter and the Deathly Hallows: Part 2$4,872,155-6%4,3750$1,114$296,534,5092Warner Bros.
3Friends With Benefits$2,260,127-4%2,926--$772$28,900,2811Sony / Screen Gems
4Horrible Bosses$1,539,017-1%3,104-30$496$89,101,5523Warner Bros. / New Line
5Transformers: Dark of the Moon$1,387,238-1%3,375-542$411$331,921,4144Paramount / DreamWorks
6Zookeeper$1,244,132-2%3,215-267$387$64,530,8403Sony / Columbia
7Cars 2$814,1070%2,668-581$305$179,769,5485Disney
8Winnie the Pooh$693,618-3%2,4050$288$20,657,8652Disney
9Bad Teacher$352,512-1%2,034-625$173$95,875,4075Sony / Columbia
10Larry Crowne$129,4100%1,035-1252$125$34,844,9404Universal

Limited (100 — 999)

#TitleThu, Jul. 28 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$194,0254%680-192$285$164,597,98511Universal
2Mr. Popper's Penguins$162,672-4%591-411$275$64,157,9276Fox
3Super 8$105,7321%658-801$161$124,670,0377Paramount
4Monte Carlo$84,561-6%360-809$235$22,140,0564Fox
5The Tree of Life$77,2212%230-5$336$11,352,3749Fox Searchlight
6Rio (2011)$66,7616%210-31$318$142,837,00315Fox
7Green Lantern (2011)$57,85710%421-552$137$114,144,1096Warner Bros.
8Thor$56,8882%236-36$241$180,373,26412Paramount
9Kung Fu Panda 2$55,976-1%250-104$224$161,019,5149Paramount / DreamWorks
10X-Men: First Class$53,503-3%295-175$181$144,436,3338Fox
11Beginners$45,278-4%157-13$288$4,801,1888Focus
12Judy Moody and the Not Bummer Summer$44,142-1%190-24$232$14,816,3887Relativity Media
13The Hangover Part II$41,7655%275-180$152$252,628,0179Warner Bros.
14Fast Five$26,0550%174-38$150$209,550,12513Universal
15A Better Life$24,0100%182-34$132$1,508,8345Summit

Platform (1 — 99)

#TitleThu, Jul. 28 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$76,599-7%480$1,596$10,037,92216Warner Bros. / IMAX
2Hubble 3D$33,887-6%270$1,255$27,146,72871Warner Bros. / IMAX
3Snow Flower and the Secret Fan$28,920-6%6137$474$526,1192Fox Searchlight
4Sarah's Key$12,722-6%5--$2,544$169,9601Weinstein Company
5Water for Elephants$11,8933%91-29$131$58,639,14914Fox
6Another Earth$8,304-1%4--$2,076$112,2661Fox Searchlight
7Project Nim$6,55421%19-4$345$195,2743Roadside Attractions
8Insidious$5,5740%59-7$94$53,923,02917FilmDistrict
9A Little Help$5,026-12%24--$209$66,4291Freestyle Releasing
10Something Borrowed$4,892-7%47-27$104$39,046,48912Warner Bros.
11Delhi Belly$3,85016%25-42$154$1,515,1584UTV Communications
12Submarine$2,553-18%184$142$438,8378Weinstein Company
13Everything Must Go$1,2037%9-3$134$2,690,87811Roadside Attractions
14Queen of the Sun: What are the Bees Telling Us?$522867%21$261$231,69345Collective Eye
15The Conspirator$41811%100$42$11,531,25315Roadside Attractions
1635 and Ticking$173-29%3-2$58$94,08110Image Entertainment
17The Music Never Stopped$120264%4--$30$255,95919Roadside Attractions