Grosses

'Fury' Leads the Way with $23.5M Debut; 'Gone Girl' Passes $100M Mark after $17.8M Take; 'The Book of Life' Solid in Third with $17.0MOctober 19, 2014 08:54 AM

by Daniel Garris

Sony's Fury debuted in first place this weekend with an estimated $23.5 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened a slim 7 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 20.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.83 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.13 million and is estimated to fall 39 percent on Sunday to gross $5.55 million. That places the film's estimated opening weekend to Friday ratio at a somewhat front-loaded 2.66 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with an estimated $17.8 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 33 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $107.07 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become David Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with an estimated $17.0 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from opening a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.98 million on Friday, increased 38 percent on Saturday to take in $6.87 million and is estimated to decline 25 percent on Sunday to gross $5.16 million. That places the film's estimated opening weekend to Friday ratio at 3.42 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with an estimated $12.04 million. The Disney release starring Steve Carell and Jennifer Garner fell 34 percent from last weekend. That represented a very nice hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.87 million through ten days of release, which is in line with expectations and is very solid with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with an estimated debut of $10.2 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.14 million on Friday, fell 8.5 percent on Saturday to take in $3.79 million and is estimated to fall 40 percent on Sunday to gross $2.27 million. That places the film's estimated opening weekend to Friday ratio at just 2.46 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places with respective estimates of $9.9 million and $7.94 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a very solid 39 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.75 million for Dracula Untold and at $26.84 million for The Judge.

Warner's Annabelle placed in eighth with an estimated $7.93 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.13 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with an estimated $415,000 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $103,750 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Thu, Jul. 28 2011

Wide (1000+)

#TitleThu, Jul. 28 2011LocationsAvg.TotalWks.Dist.
1Captain America: The First Avenger$5,424,170-7%3,715--$1,460$91,867,2681Paramount
2Harry Potter and the Deathly Hallows: Part 2$4,872,155-6%4,3750$1,114$296,534,5092Warner Bros.
3Friends With Benefits$2,260,127-4%2,926--$772$28,900,2811Sony / Screen Gems
4Horrible Bosses$1,539,017-1%3,104-30$496$89,101,5523Warner Bros. / New Line
5Transformers: Dark of the Moon$1,387,238-1%3,375-542$411$331,921,4144Paramount / DreamWorks
6Zookeeper$1,244,132-2%3,215-267$387$64,530,8403Sony / Columbia
7Cars 2$814,1070%2,668-581$305$179,769,5485Disney
8Winnie the Pooh$693,618-3%2,4050$288$20,657,8652Disney
9Bad Teacher$352,512-1%2,034-625$173$95,875,4075Sony / Columbia
10Larry Crowne$129,4100%1,035-1252$125$34,844,9404Universal

Limited (100 — 999)

#TitleThu, Jul. 28 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$194,0254%680-192$285$164,597,98511Universal
2Mr. Popper's Penguins$162,672-4%591-411$275$64,157,9276Fox
3Super 8$105,7321%658-801$161$124,670,0377Paramount
4Monte Carlo$84,561-6%360-809$235$22,140,0564Fox
5The Tree of Life$77,2212%230-5$336$11,352,3749Fox Searchlight
6Rio (2011)$66,7616%210-31$318$142,837,00315Fox
7Green Lantern (2011)$57,85710%421-552$137$114,144,1096Warner Bros.
8Thor$56,8882%236-36$241$180,373,26412Paramount
9Kung Fu Panda 2$55,976-1%250-104$224$161,019,5149Paramount / DreamWorks
10X-Men: First Class$53,503-3%295-175$181$144,436,3338Fox
11Beginners$45,278-4%157-13$288$4,801,1888Focus
12Judy Moody and the Not Bummer Summer$44,142-1%190-24$232$14,816,3887Relativity Media
13The Hangover Part II$41,7655%275-180$152$252,628,0179Warner Bros.
14Fast Five$26,0550%174-38$150$209,550,12513Universal
15A Better Life$24,0100%182-34$132$1,508,8345Summit

Platform (1 — 99)

#TitleThu, Jul. 28 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$76,599-7%480$1,596$10,037,92216Warner Bros. / IMAX
2Hubble 3D$33,887-6%270$1,255$27,146,72871Warner Bros. / IMAX
3Snow Flower and the Secret Fan$28,920-6%6137$474$526,1192Fox Searchlight
4Sarah's Key$12,722-6%5--$2,544$169,9601Weinstein Company
5Water for Elephants$11,8933%91-29$131$58,639,14914Fox
6Another Earth$8,304-1%4--$2,076$112,2661Fox Searchlight
7Project Nim$6,55421%19-4$345$195,2743Roadside Attractions
8Insidious$5,5740%59-7$94$53,923,02917FilmDistrict
9A Little Help$5,026-12%24--$209$66,4291Freestyle Releasing
10Something Borrowed$4,892-7%47-27$104$39,046,48912Warner Bros.
11Delhi Belly$3,85016%25-42$154$1,515,1584UTV Communications
12Submarine$2,553-18%184$142$438,8378Weinstein Company
13Everything Must Go$1,2037%9-3$134$2,690,87811Roadside Attractions
14Queen of the Sun: What are the Bees Telling Us?$522867%21$261$231,69345Collective Eye
15The Conspirator$41811%100$42$11,531,25315Roadside Attractions
1635 and Ticking$173-29%3-2$58$94,08110Image Entertainment
17The Music Never Stopped$120264%4--$30$255,95919Roadside Attractions