Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Sat, Jul. 30 2011

Wide (1000+)

#TitleSat, Jul. 30 2011LocationsAvg.TotalWks.Dist.
1Cowboys & Aliens$13,181,2501%3,750--$3,515$26,268,7351Universal
2The Smurfs$12,610,312-5%3,395--$3,714$25,871,1261Sony / Columbia
3Captain America: The First Avenger$9,939,60426%3,7150$2,676$109,671,4532Paramount
4Harry Potter and the Deathly Hallows: Part 2$8,457,01129%4,145-230$2,040$311,549,4733Warner Bros.
5Crazy, Stupid, Love$7,073,8207%3,020--$2,342$13,658,1551Warner Bros.
6Friends With Benefits$3,435,5718%2,9260$1,174$35,505,8812Sony / Screen Gems
7Horrible Bosses$2,821,27927%2,510-594$1,124$94,136,9054Warner Bros. / New Line
8Transformers: Dark of the Moon$2,466,78438%2,604-771$947$336,181,8655Paramount / DreamWorks
9Zookeeper$1,702,41721%2,418-797$704$67,644,8274Sony / Columbia
10Cars 2$919,50632%1,763-905$522$181,383,5976Disney
11Winnie the Pooh$669,03726%1,632-773$410$21,859,8553Disney

Limited (100 — 999)

#TitleSat, Jul. 30 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$341,22527%484-196$705$165,207,82012Universal
2Bad Teacher$328,79122%765-1269$430$96,473,6616Sony / Columbia
3Kung Fu Panda 2$254,84128%31969$799$161,473,22610Paramount / DreamWorks
4Mr. Popper's Penguins$181,50511%412-179$441$64,503,0437Fox
5The Hangover Part II$156,62135%34671$453$252,900,89810Warner Bros.
6The Tree of Life$133,43543%196-34$681$11,579,36010Fox Searchlight
7Super 8$124,45137%325-333$383$124,885,2488Paramount
8X-Men: First Class$114,08432%254-41$449$144,636,5459Fox
9Larry Crowne$112,12531%335-700$335$35,042,6205Universal
10Beginners$101,59263%147-10$691$4,965,2499Focus
11Thor$79,50031%190-46$418$180,513,27713Paramount
12Rio (2011)$70,41228%174-36$405$142,962,63116Fox
13Green Lantern (2011)$67,99433%135-286$504$114,263,1147Warner Bros.
14Fast Five$54,37536%125-49$435$209,644,48514Universal
15Monte Carlo$51,0146%168-192$304$22,239,2655Fox
16A Better Life$31,05348%108-74$288$1,560,8256Summit
17Judy Moody and the Not Bummer Summer$26,21310%161-29$163$14,866,4848Relativity Media

Platform (1 — 99)

#TitleSat, Jul. 30 2011LocationsAvg.TotalWks.Dist.
1Sarah's Key$155,49074%3328$4,712$414,9722Weinstein Company
2Born to Be Wild 3D$82,250-8%491$1,679$10,209,41917Warner Bros. / IMAX
3Snow Flower and the Secret Fan$74,76743%9332$804$653,1733Fox Searchlight
4Attack the Block$50,1148%8--$6,264$96,3211Sony / Screen Gems
5Another Earth$43,42041%2016$2,171$186,5092Fox Searchlight
6The Devil's Double$33,3535%5--$6,671$65,1221Lionsgate
7Singham$25,03548%39-11$642$265,7482Reliance Big Pictures
8Project Nim$13,50771%212$643$216,6614Roadside Attractions
9The Future$10,40010%1--$10,400$19,8651Roadside Attractions
10Water for Elephants$9,70013%41-50$237$58,657,39815Fox
11A Little Help$7,93352%240$331$76,5712Freestyle Releasing
12Insidious$7,90925%41-18$193$53,937,24418FilmDistrict
13Delhi Belly$4,70680%7-18$672$1,522,4745UTV Communications
14Submarine$3,350-4%191$176$445,6609Weinstein Company
15Everything Must Go$1,32378%8-1$165$2,692,94312Roadside Attractions
16Queen of the Sun: What are the Bees Telling Us?$830435%20$415$232,67846Collective Eye
17The Last Mountain$42850%2-1$214$112,0069Dada Films
18Daylight (2011)$370172%0----$2,5583Cinema Purgatorio
19The Music Never Stopped$29129%2-2$146$256,47620Roadside Attractions
2035 and Ticking$212-3%2-1$106$94,51111Image Entertainment
21The Conspirator$21046%3-7$70$11,531,60716Roadside Attractions