Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Aug. 2 2011

Wide (1000+)

#TitleTue, Aug. 2 2011LocationsAvg.TotalWks.Dist.
1The Smurfs$5,664,83113%3,395--$1,669$46,281,1571Sony / Columbia
2Cowboys & Aliens$4,256,2500%3,750--$1,135$44,963,5901Universal
3Captain America: The First Avenger$3,621,5055%3,7150$975$124,481,5342Paramount
4Harry Potter and the Deathly Hallows: Part 2$3,299,364-1%4,145-230$796$325,139,2063Warner Bros.
5Crazy, Stupid, Love$3,074,99113%3,020--$1,018$24,907,4121Warner Bros.
6Friends With Benefits$1,633,52713%2,9260$558$41,255,8212Sony / Screen Gems
7Horrible Bosses$1,167,9529%2,510-594$465$98,527,3374Warner Bros. / New Line
8Transformers: Dark of the Moon$851,9363%2,604-771$327$339,690,8055Paramount / DreamWorks
9Zookeeper$713,53421%2,418-797$295$70,134,8474Sony / Columbia
10Cars 2$381,6316%1,763-905$216$182,861,9746Disney
11Winnie the Pooh$315,57912%1,632-773$193$23,033,6853Disney

Limited (100 — 999)

#TitleTue, Aug. 2 2011LocationsAvg.TotalWks.Dist.
1Kung Fu Panda 2$148,05018%31969$464$161,955,41910Paramount / DreamWorks
2Bridesmaids$125,98511%484-196$260$165,696,80512Universal
3Bad Teacher$124,5036%765-1269$163$96,960,4726Sony / Columbia
4Mr. Popper's Penguins$107,07850%412-179$260$64,803,8497Fox
5The Hangover Part II$72,1035%34671$208$253,167,64510Warner Bros.
6The Tree of Life$56,75210%196-34$290$11,793,91010Fox Searchlight
7X-Men: First Class$52,5737%254-41$207$144,825,7419Fox
8Super 8$46,7897%325-333$144$125,064,3988Paramount
9Rio (2011)$46,70844%174-36$268$143,100,23016Fox
10Green Lantern (2011)$39,34513%135-286$291$114,401,7897Warner Bros.
11Beginners$36,93927%147-10$251$5,098,4809Focus
12Thor$36,0028%190-46$189$180,650,28213Paramount
13Larry Crowne$33,55518%335-700$100$35,169,9755Universal
14Monte Carlo$29,6348%168-192$176$22,332,8905Fox
15Fast Five$14,9654%125-49$120$209,717,57514Universal
16Judy Moody and the Not Bummer Summer$14,15448%161-29$88$14,904,1738Relativity Media
17A Better Life$10,58824%108-74$98$1,604,6766Summit

Platform (1 — 99)

#TitleTue, Aug. 2 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$66,6958%491$1,361$10,410,92217Warner Bros. / IMAX
2Sarah's Key$51,15120%3328$1,550$630,4332Weinstein Company
3Snow Flower and the Secret Fan$37,93642%9332$408$774,5953Fox Searchlight
4Attack the Block$20,548-2%8--$2,569$180,9191Sony / Screen Gems
5Another Earth$14,973-5%2016$749$252,2142Fox Searchlight
6The Devil's Double$11,614-13%5--$2,323$121,3811Lionsgate
7Water for Elephants$5,54430%41-50$135$58,673,90115Fox
8Project Nim$4,852-14%212$231$237,5744Roadside Attractions
9The Future$4,118-4%1--$4,118$35,5311Roadside Attractions
10Insidious$2,926-2%41-18$71$53,949,10018FilmDistrict
11A Little Help$2,84620%240$119$91,0042Freestyle Releasing
12Submarine$1,73829%191$91$452,3889Weinstein Company
13Delhi Belly$82970%7-18$118$1,525,7035UTV Communications
14Everything Must Go$81125%8-1$101$2,695,58412Roadside Attractions
15The Music Never Stopped$201673%2-2$101$256,81720Roadside Attractions
1635 and Ticking$146-10%2-1$73$94,97011Image Entertainment
17The Last Mountain$97-16%2--$49$112,3839Dada Films
18Daylight (2011)$4025%0----$2,7203Cinema Purgatorio