Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Daily Domestic Gross Wed, Aug. 3 2011

Wide (1000+)

#TitleWed, Aug. 3 2011LocationsAvg.TotalWks.Dist.
1The Smurfs$4,828,115-15%3,395--$1,422$51,109,2721Sony / Columbia
2Cowboys & Aliens$3,506,250-18%3,750--$935$48,469,8401Universal
3Captain America: The First Avenger$2,986,118-18%3,7150$804$127,467,6522Paramount
4Harry Potter and the Deathly Hallows: Part 2$2,886,480-13%4,145-230$696$328,025,6863Warner Bros.
5Crazy, Stupid, Love$2,766,168-10%3,020--$916$27,673,5801Warner Bros.
6Friends With Benefits$1,402,561-14%2,9260$479$42,658,3822Sony / Screen Gems
7Horrible Bosses$1,072,236-8%2,510-594$427$99,599,5734Warner Bros. / New Line
8Transformers: Dark of the Moon$745,034-13%2,604-771$286$340,435,8395Paramount / DreamWorks
9Zookeeper$687,730-4%2,418-797$284$70,822,5774Sony / Columbia
10Cars 2$373,542-2%1,763-905$212$183,235,5166Disney
11Winnie the Pooh$318,8871%1,632-773$195$23,352,5723Disney

Limited (100 — 999)

#TitleWed, Aug. 3 2011LocationsAvg.TotalWks.Dist.
1Bridesmaids$125,8800%484-196$260$165,822,68512Universal
2Kung Fu Panda 2$125,879-15%31969$395$162,081,29810Paramount / DreamWorks
3Mr. Popper's Penguins$114,5457%412-179$278$64,918,3947Fox
4Bad Teacher$108,837-13%765-1269$142$97,069,3096Sony / Columbia
5The Hangover Part II$67,055-7%34671$194$253,234,70010Warner Bros.
6The Tree of Life$54,898-3%196-34$280$11,848,80810Fox Searchlight
7X-Men: First Class$50,297-4%254-41$198$144,876,0389Fox
8Rio (2011)$43,113-8%174-36$248$143,143,34316Fox
9Super 8$41,984-10%325-333$129$125,106,3828Paramount
10Larry Crowne$33,4250%335-700$100$35,203,4005Universal
11Thor$32,931-9%190-46$173$180,683,21313Paramount
12Beginners$31,148-16%147-10$212$5,129,6289Focus
13Monte Carlo$29,5800%168-192$176$22,362,4705Fox
14Green Lantern$28,721-27%135-286$213$114,430,5107Warner Bros.
15Judy Moody and the Not Bummer Summer$14,2911%161-29$89$14,918,4648Relativity Media
16Fast Five$13,750-8%125-49$110$209,731,32514Universal
17A Better Life$9,354-12%108-74$87$1,614,0306Summit

Platform (1 — 99)

#TitleWed, Aug. 3 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$87,03130%491$1,776$10,497,95317Warner Bros. / IMAX
2Sarah's Key$52,1822%3328$1,581$682,6152Weinstein Company
3Snow Flower and the Secret Fan$33,245-12%9332$357$807,8403Fox Searchlight
4Attack the Block$19,101-7%8--$2,388$200,0201Sony / Screen Gems
5Another Earth$15,4253%2016$771$267,6392Fox Searchlight
6The Devil's Double$11,177-4%5--$2,235$132,5581Lionsgate
7Water for Elephants$5,393-3%41-50$132$58,679,29415Fox
8The Future$4,67614%1--$4,676$40,2071Roadside Attractions
9Project Nim$4,428-9%212$211$242,0024Roadside Attractions
10Insidious$2,754-6%41-18$67$53,951,85418FilmDistrict
11Submarine$1,93611%191$102$454,3249Weinstein Company
12Delhi Belly$822-1%7-18$117$1,526,5255UTV Communications
13Everything Must Go$517-36%8-1$65$2,696,10112Roadside Attractions
14The Last Mountain$211118%2--$106$112,5949Dada Films
1535 and Ticking$106-27%2-1$53$95,07611Image Entertainment
16The Music Never Stopped$50-75%2-2$25$256,86720Roadside Attractions
17Daylight (2011)$400%0----$2,7603Cinema Purgatorio