'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Fri, Aug. 5 2011

Wide (1000+)

#TitleFri, Aug. 5 2011LocationsAvg.TotalWks.Dist.
1Rise of the Planet of the Apes$19,534,699--3,648--$5,355$19,534,6991Fox
2The Smurfs$5,962,69146%3,3950$1,756$61,164,5222Sony / Columbia
3The Change-Up$4,777,550--2,913--$1,640$4,777,5501Universal
4Cowboys & Aliens$4,673,73048%3,7544$1,245$56,293,7952Universal
5Captain America: The First Avenger$3,794,73840%3,620-95$1,048$133,976,7833Paramount
6Crazy, Stupid, Love$3,730,76655%3,0200$1,235$33,815,8722Warner Bros.
7Harry Potter and the Deathly Hallows: Part 2$3,374,11129%3,175-970$1,063$334,015,1254Warner Bros.
8Friends With Benefits$1,476,62525%2,398-528$616$45,315,0293Sony / Screen Gems
9Horrible Bosses$1,352,96044%2,025-485$668$101,895,1235Warner Bros. / New Line
10Transformers: Dark of the Moon$860,22119%1,854-750$464$342,018,5626Paramount / DreamWorks
11Zookeeper$663,7027%1,724-694$385$72,108,4665Sony / Columbia

Limited (100 — 999)

#TitleFri, Aug. 5 2011LocationsAvg.TotalWks.Dist.
1Cars 2$304,737-13%926-837$329$183,889,2317Disney
2Winnie the Pooh$185,930-34%716-916$260$23,819,7764Disney
4Kung Fu Panda 2$149,05530%290-29$514$162,344,67311Paramount / DreamWorks
5Mr. Popper's Penguins$128,15326%327-85$392$65,148,0118Fox
6X-Men: First Class$127,818173%236-18$542$145,050,60110Fox
7Bad Teacher$115,55712%350-415$330$97,287,6997Sony / Columbia
8The Hangover Part II$91,18249%303-43$301$253,387,18611Warner Bros.
9The Tree of Life$64,56219%170-26$380$11,967,72611Fox Searchlight
10Super 8$53,21432%174-151$306$125,199,9649Paramount
11Larry Crowne$49,23546%229-106$215$35,286,2756Universal
12Snow Flower and the Secret Fan$44,89451%11623$387$882,4334Fox Searchlight
13Monte Carlo$43,34373%141-27$307$22,430,8686Fox
15Rio (2011)$40,9170%139-35$294$143,225,36117Fox
16Green Lantern (2011)$37,10825%108-27$344$114,497,2008Warner Bros.

Platform (1 — 99)

#TitleFri, Aug. 5 2011LocationsAvg.TotalWks.Dist.
1Sarah's Key$127,410158%6734$1,902$859,4183Weinstein Company
2Born to Be Wild 3D$61,817-14%490$1,262$10,631,66918Warner Bros. / IMAX
3The Devil's Double$57,815418%3328$1,752$201,5302Lionsgate
4Another Earth$46,066216%5535$838$328,2873Fox Searchlight
5Attack the Block$22,74326%80$2,843$240,8332Sony / Screen Gems
6The Future$22,039422%1817$1,224$66,4692Roadside Attractions
7Fast Five$16,3405%86-39$190$209,763,29015Universal
8Gun Hill Road$14,390--3--$4,797$14,3901Motion Film Group
9A Better Life$10,37011%74-34$140$1,633,7297Summit
10Judy Moody and the Not Bummer Summer$9,016-28%88-73$102$14,940,0729Relativity Media
11Project Nim$5,91028%210$281$252,5335Roadside Attractions
1235 and Ticking$4,03916729%53$808$99,13912Image Entertainment
14The Last Mountain$1,9162102%31$639$114,59710Dada Films
15Delhi Belly$1,00952%6-1$168$1,528,1996UTV Communications
16Singham$941--9-30$105$342,1293Reliance Big Pictures
17Submarine$714-66%10-9$71$457,12710Weinstein Company
18Everything Must Go$67713%80$85$2,697,37513Roadside Attractions
19Queen of the Sun: What are the Bees Telling Us?$303--20$152$233,41747Collective Eye
20The Conspirator$84--2-1$42$11,531,84717Roadside Attractions