'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Daily Domestic Gross Fri, Aug. 5 2011

Wide (1000+)

#TitleFri, Aug. 5 2011LocationsAvg.TotalWks.Dist.
1Rise of the Planet of the Apes$19,534,699--3,648--$5,355$19,534,6991Fox
2The Smurfs$5,962,69146%3,3950$1,756$61,164,5222Sony / Columbia
3The Change-Up$4,777,550--2,913--$1,640$4,777,5501Universal
4Cowboys & Aliens$4,673,73048%3,7544$1,245$56,293,7952Universal
5Captain America: The First Avenger$3,794,73840%3,620-95$1,048$133,976,7833Paramount
6Crazy, Stupid, Love$3,730,76655%3,0200$1,235$33,815,8722Warner Bros.
7Harry Potter and the Deathly Hallows: Part 2$3,374,11129%3,175-970$1,063$334,015,1254Warner Bros.
8Friends With Benefits$1,476,62525%2,398-528$616$45,315,0293Sony / Screen Gems
9Horrible Bosses$1,352,96044%2,025-485$668$101,895,1235Warner Bros. / New Line
10Transformers: Dark of the Moon$860,22119%1,854-750$464$342,018,5626Paramount / DreamWorks
11Zookeeper$663,7027%1,724-694$385$72,108,4665Sony / Columbia

Limited (100 — 999)

#TitleFri, Aug. 5 2011LocationsAvg.TotalWks.Dist.
1Cars 2$304,737-13%926-837$329$183,889,2317Disney
2Winnie the Pooh$185,930-34%716-916$260$23,819,7764Disney
4Kung Fu Panda 2$149,05530%290-29$514$162,344,67311Paramount / DreamWorks
5Mr. Popper's Penguins$128,15326%327-85$392$65,148,0118Fox
6X-Men: First Class$127,818173%236-18$542$145,050,60110Fox
7Bad Teacher$115,55712%350-415$330$97,287,6997Sony / Columbia
8The Hangover Part II$91,18249%303-43$301$253,387,18611Warner Bros.
9The Tree of Life$64,56219%170-26$380$11,967,72611Fox Searchlight
10Super 8$53,21432%174-151$306$125,199,9649Paramount
11Larry Crowne$49,23546%229-106$215$35,286,2756Universal
12Snow Flower and the Secret Fan$44,89451%11623$387$882,4334Fox Searchlight
13Monte Carlo$43,34373%141-27$307$22,430,8686Fox
15Rio (2011)$40,9170%139-35$294$143,225,36117Fox
16Green Lantern (2011)$37,10825%108-27$344$114,497,2008Warner Bros.

Platform (1 — 99)

#TitleFri, Aug. 5 2011LocationsAvg.TotalWks.Dist.
1Sarah's Key$127,410158%6734$1,902$859,4183Weinstein Company
2Born to Be Wild 3D$61,817-14%490$1,262$10,631,66918Warner Bros. / IMAX
3The Devil's Double$57,815418%3328$1,752$201,5302Lionsgate
4Another Earth$46,066216%5535$838$328,2873Fox Searchlight
5Attack the Block$22,74326%80$2,843$240,8332Sony / Screen Gems
6The Future$22,039422%1817$1,224$66,4692Roadside Attractions
7Fast Five$16,3405%86-39$190$209,763,29015Universal
8Gun Hill Road$14,390--3--$4,797$14,3901Motion Film Group
9A Better Life$10,37011%74-34$140$1,633,7297Summit
10Judy Moody and the Not Bummer Summer$9,016-28%88-73$102$14,940,0729Relativity Media
11Project Nim$5,91028%210$281$252,5335Roadside Attractions
1235 and Ticking$4,03916729%53$808$99,13912Image Entertainment
14The Last Mountain$1,9162102%31$639$114,59710Dada Films
15Delhi Belly$1,00952%6-1$168$1,528,1996UTV Communications
16Singham$941--9-30$105$342,1293Reliance Big Pictures
17Submarine$714-66%10-9$71$457,12710Weinstein Company
18Everything Must Go$67713%80$85$2,697,37513Roadside Attractions
19Queen of the Sun: What are the Bees Telling Us?$303--20$152$233,41747Collective Eye
20The Conspirator$84--2-1$42$11,531,84717Roadside Attractions