Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Mon, Aug. 8 2011

Wide (1000+)

#TitleMon, Aug. 8 2011LocationsAvg.TotalWks.Dist.
1Rise of the Planet of the Apes$6,652,998-58%3,648--$1,824$61,459,1891Fox
2The Smurfs$2,889,166-57%3,3950$851$78,793,4122Sony / Columbia
3Harry Potter and the Deathly Hallows: Part 2$1,804,337-57%3,175-970$568$344,890,3824Warner Bros.
4Cowboys & Aliens$1,745,610-63%3,7544$465$69,095,1302Universal
5Captain America: The First Avenger$1,672,605-59%3,620-95$462$144,876,5723Paramount
6Crazy, Stupid, Love$1,667,156-53%3,0200$552$43,769,4082Warner Bros.
7The Change-Up$1,631,280-57%2,913--$560$15,162,3951Universal
8Friends With Benefits$717,504-49%2,398-528$299$49,243,7913Sony / Screen Gems
9Horrible Bosses$638,407-53%2,025-485$315$105,763,8225Warner Bros. / New Line
10Transformers: Dark of the Moon$422,227-57%1,854-750$228$344,666,7136Paramount / DreamWorks
11Zookeeper$300,179-52%1,724-694$174$73,913,7195Sony / Columbia

Limited (100 — 999)

#TitleMon, Aug. 8 2011LocationsAvg.TotalWks.Dist.
1Cars 2$180,765-59%926-837$195$184,988,0957Disney
2Winnie the Pooh$119,691-62%716-916$167$24,560,3194Disney
3Kung Fu Panda 2$81,849-46%290-29$282$162,777,80611Paramount / DreamWorks
4Bridesmaids$78,540-51%374-110$210$166,577,60513Universal
5Mr. Popper's Penguins$63,386-43%327-85$194$65,490,3558Fox
6X-Men: First Class$54,211-41%236-18$230$145,346,56210Fox
7Bad Teacher$48,974-44%350-415$140$97,562,9417Sony / Columbia
8The Hangover Part II$43,779-49%303-43$144$253,632,94211Warner Bros.
9The Tree of Life$38,760-54%170-26$228$12,196,87911Fox Searchlight
10Super 8$24,234-50%174-151$139$125,341,0339Paramount
11Snow Flower and the Secret Fan$23,379-61%11623$202$1,038,8494Fox Searchlight
12Monte Carlo$21,312-36%141-27$151$22,537,4116Fox
13Beginners$20,135-66%126-21$160$5,364,71310Focus
14Larry Crowne$19,465-54%229-106$85$35,417,9506Universal
15Rio (2011)$18,637-57%139-35$134$143,341,91817Fox
16Thor$17,362-47%141-49$123$180,843,01314Paramount
17Green Lantern (2011)$15,675-49%108-27$145$114,586,0598Warner Bros.

Platform (1 — 99)

#TitleMon, Aug. 8 2011LocationsAvg.TotalWks.Dist.
1Sarah's Key$64,110-66%6734$957$1,344,0013Weinstein Company
2Born to Be Wild 3D$59,168-28%490$1,208$10,857,44018Warner Bros. / IMAX
3The Devil's Double$25,498-61%3328$773$367,6492Lionsgate
4Another Earth$21,982-62%5535$400$474,7613Fox Searchlight
5Attack the Block$12,154-52%80$1,519$307,9852Sony / Screen Gems
6The Future$10,865-63%1817$604$141,1362Roadside Attractions
7Fast Five$8,170-55%86-39$95$209,813,17515Universal
8Judy Moody and the Not Bummer Summer$6,625-25%88-73$75$14,965,7849Relativity Media
9A Better Life$5,269-58%74-34$71$1,669,6087Summit
10Project Nim$3,589-58%210$171$273,7125Roadside Attractions
11Gun Hill Road$3,568-68%3--$1,189$41,5311Motion Film Group
12Insidious$1,601-53%26-15$62$53,968,17019FilmDistrict
13Submarine$494-46%10-9$49$459,72910Weinstein Company
14Everything Must Go$292-69%80$37$2,700,12313Roadside Attractions
15Delhi Belly$245-81%6-1$41$1,532,0026UTV Communications
16The Conspirator$33-66%2--$17$11,532,03017Roadside Attractions