Grosses

'Fury' Leads the Way with $23.7M Debut; 'Gone Girl' Passes $100M Mark after $17.5M Take; 'The Book of Life' Solid in Third with $17.0MOctober 20, 2014 12:56 PM

by Daniel Garris

Sony's Fury debuted in first place this weekend with $23.70 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened 8 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 21.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.82 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.12 million and fell 37 percent on Sunday to gross $5.76 million. That placed the film's opening weekend to Friday ratio at a somewhat front-loaded 2.69 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with $17.51 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 34 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $106.78 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with a $17.01 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from arriving a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.99 million on Friday, increased 39 percent on Saturday to take in $6.91 million and declined 26 percent on Sunday to gross $5.16 million. That placed the film's opening weekend to Friday ratio at 3.41 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with $11.46 million. The Disney release starring Steve Carell and Jennifer Garner fell 38 percent from last weekend. That represented a very solid hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.29 million through ten days of release, which is in line with expectations and represents a healthy performance with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with $10.00 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.13 million on Friday, fell 8 percent on Saturday to take in $3.79 million and fell 45 percent on Sunday to gross $2.08 million. That places the film's opening weekend to Friday ratio at just 2.42 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than it has with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places respectively with $9.99 million and $7.92 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a solid 40 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.83 million for Dracula Untold and at $26.82 million for The Judge.

Warner's Annabelle placed in eighth with $7.88 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.08 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with $424,397 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $106,099 for the frame. Birdman will receive a major expansion next weekend.

Daily Domestic Gross Wed, Aug. 10 2011

Wide (1000+)

#TitleWed, Aug. 10 2011LocationsAvg.TotalWks.Dist.
1The Help$5,539,917--2,511--$2,206$5,539,9170Disney / DreamWorks
2Rise of the Planet of the Apes$4,914,439-26%3,648--$1,347$73,046,7201Fox
3The Smurfs$2,981,329-21%3,3950$878$85,570,9362Sony / Columbia
4Harry Potter and the Deathly Hallows: Part 2$1,662,317-17%3,175-970$524$348,563,9374Warner Bros.
5Captain America: The First Avenger$1,503,295-24%3,620-95$415$148,369,7233Paramount
6Crazy, Stupid, Love$1,466,459-26%3,0200$486$47,214,0452Warner Bros.
7Cowboys & Aliens$1,464,060-26%3,7544$390$72,530,0402Universal
8The Change-Up$1,339,880-29%2,913--$460$18,381,5701Universal
9Friends With Benefits$597,976-31%2,240-686$267$50,704,3733Sony / Screen Gems
10Horrible Bosses$565,073-24%2,025-485$279$107,076,3315Warner Bros. / New Line
11Transformers: Dark of the Moon$375,743-23%1,854-750$203$345,528,0296Paramount / DreamWorks
12Zookeeper$265,195-30%1,458-960$182$74,556,7345Sony / Columbia

Limited (100 — 999)

#TitleWed, Aug. 10 2011LocationsAvg.TotalWks.Dist.
1Cars 2$170,553-24%773-990$221$185,382,9067Disney
2Winnie the Pooh$106,338-26%615-1017$173$24,811,3304Disney
3Kung Fu Panda 2$98,354-16%290-29$339$162,993,50911Paramount / DreamWorks
4Bridesmaids$72,930-19%374-110$195$166,740,18513Universal
5Mr. Popper's Penguins$68,664-14%327-85$210$65,638,5538Fox
6X-Men: First Class$46,388-19%235-19$197$145,450,47610Fox
7The Hangover Part II$41,586-12%303-43$137$253,721,78411Warner Bros.
8Bad Teacher$39,811-31%314-451$127$97,660,1007Sony / Columbia
9The Tree of Life$37,705-16%170-26$222$12,279,34311Fox Searchlight
10Snow Flower and the Secret Fan$23,314-28%11623$201$1,094,6944Fox Searchlight
11Super 8$22,840-15%174-151$131$125,390,7309Paramount
12Rio (2011)$21,278-18%139-35$153$143,389,08017Fox
13Monte Carlo$19,768-22%141-27$140$22,582,4826Fox
14Beginners$18,017-25%126-21$143$5,406,66910Focus
15Larry Crowne$17,175-25%229-106$75$35,458,1306Universal
16Thor$16,730-22%141-49$119$180,881,07214Paramount
17Green Lantern (2011)$13,087-32%108-27$121$114,618,3918Warner Bros.

Platform (1 — 99)

#TitleWed, Aug. 10 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$79,2075%490$1,616$11,011,89018Warner Bros. / IMAX
2Sarah's Key$61,017-25%6734$911$1,486,8843Weinstein Company
3The Devil's Double$22,984-16%3328$696$418,0362Lionsgate
4Another Earth$18,560-19%5535$337$516,3323Fox Searchlight
5Attack the Block$12,933-7%80$1,617$334,7752Sony / Screen Gems
6The Future$9,246-21%1817$514$162,1522Roadside Attractions
7Fast Five$8,200-4%86-39$95$209,829,93515Universal
8Judy Moody and the Not Bummer Summer$7,714-11%88-73$88$14,982,1969Relativity Media
9Gun Hill Road$3,7442%3--$1,248$48,9431Motion Film Group
10Project Nim$2,994-32%210$143$281,0825Roadside Attractions
11A Better Life$2,834-41%74-34$38$1,677,2187Summit
12Submarine$1,52145%10-9$152$462,30010Weinstein Company
13Insidious$1,377-11%26-15$53$53,971,08619FilmDistrict
14Queen of the Sun: What are the Bees Telling Us?$653488%3--$218$234,60247Collective Eye
15Delhi Belly$31241%6-1$52$1,532,5366UTV Communications
16Everything Must Go$305-39%80$38$2,700,93113Roadside Attractions
17The Conspirator$225-19%4--$56$11,532,53417Roadside Attractions