Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Aug. 10 2011

Wide (1000+)

#TitleWed, Aug. 10 2011LocationsAvg.TotalWks.Dist.
1The Help$5,539,917--2,511--$2,206$5,539,9170Disney / DreamWorks
2Rise of the Planet of the Apes$4,914,439-26%3,648--$1,347$73,046,7201Fox
3The Smurfs$2,981,329-21%3,3950$878$85,570,9362Sony / Columbia
4Harry Potter and the Deathly Hallows: Part 2$1,662,317-17%3,175-970$524$348,563,9374Warner Bros.
5Captain America: The First Avenger$1,503,295-24%3,620-95$415$148,369,7233Paramount
6Crazy, Stupid, Love$1,466,459-26%3,0200$486$47,214,0452Warner Bros.
7Cowboys & Aliens$1,464,060-26%3,7544$390$72,530,0402Universal
8The Change-Up$1,339,880-29%2,913--$460$18,381,5701Universal
9Friends With Benefits$597,976-31%2,240-686$267$50,704,3733Sony / Screen Gems
10Horrible Bosses$565,073-24%2,025-485$279$107,076,3315Warner Bros. / New Line
11Transformers: Dark of the Moon$375,743-23%1,854-750$203$345,528,0296Paramount / DreamWorks
12Zookeeper$265,195-30%1,458-960$182$74,556,7345Sony / Columbia

Limited (100 — 999)

#TitleWed, Aug. 10 2011LocationsAvg.TotalWks.Dist.
1Cars 2$170,553-24%773-990$221$185,382,9067Disney
2Winnie the Pooh$106,338-26%615-1017$173$24,811,3304Disney
3Kung Fu Panda 2$98,354-16%290-29$339$162,993,50911Paramount / DreamWorks
4Bridesmaids$72,930-19%374-110$195$166,740,18513Universal
5Mr. Popper's Penguins$68,664-14%327-85$210$65,638,5538Fox
6X-Men: First Class$46,388-19%235-19$197$145,450,47610Fox
7The Hangover Part II$41,586-12%303-43$137$253,721,78411Warner Bros.
8Bad Teacher$39,811-31%314-451$127$97,660,1007Sony / Columbia
9The Tree of Life$37,705-16%170-26$222$12,279,34311Fox Searchlight
10Snow Flower and the Secret Fan$23,314-28%11623$201$1,094,6944Fox Searchlight
11Super 8$22,840-15%174-151$131$125,390,7309Paramount
12Rio (2011)$21,278-18%139-35$153$143,389,08017Fox
13Monte Carlo$19,768-22%141-27$140$22,582,4826Fox
14Beginners$18,017-25%126-21$143$5,406,66910Focus
15Larry Crowne$17,175-25%229-106$75$35,458,1306Universal
16Thor$16,730-22%141-49$119$180,881,07214Paramount
17Green Lantern (2011)$13,087-32%108-27$121$114,618,3918Warner Bros.

Platform (1 — 99)

#TitleWed, Aug. 10 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$79,2075%490$1,616$11,011,89018Warner Bros. / IMAX
2Sarah's Key$61,017-25%6734$911$1,486,8843Weinstein Company
3The Devil's Double$22,984-16%3328$696$418,0362Lionsgate
4Another Earth$18,560-19%5535$337$516,3323Fox Searchlight
5Attack the Block$12,933-7%80$1,617$334,7752Sony / Screen Gems
6The Future$9,246-21%1817$514$162,1522Roadside Attractions
7Fast Five$8,200-4%86-39$95$209,829,93515Universal
8Judy Moody and the Not Bummer Summer$7,714-11%88-73$88$14,982,1969Relativity Media
9Gun Hill Road$3,7442%3--$1,248$48,9431Motion Film Group
10Project Nim$2,994-32%210$143$281,0825Roadside Attractions
11A Better Life$2,834-41%74-34$38$1,677,2187Summit
12Submarine$1,52145%10-9$152$462,30010Weinstein Company
13Insidious$1,377-11%26-15$53$53,971,08619FilmDistrict
14Queen of the Sun: What are the Bees Telling Us?$653488%3--$218$234,60247Collective Eye
15Delhi Belly$31241%6-1$52$1,532,5366UTV Communications
16Everything Must Go$305-39%80$38$2,700,93113Roadside Attractions
17The Conspirator$225-19%4--$56$11,532,53417Roadside Attractions