Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Thu, Aug. 11 2011

Wide (1000+)

#TitleThu, Aug. 11 2011LocationsAvg.TotalWks.Dist.
1The Help$4,333,909-22%2,511--$1,726$9,873,8260Disney / DreamWorks
2Rise of the Planet of the Apes$4,329,199-12%3,648--$1,187$77,375,9191Fox
3The Smurfs$2,474,724-17%3,3950$729$88,045,6602Sony / Columbia
4Harry Potter and the Deathly Hallows: Part 2$1,522,004-8%3,175-970$479$350,085,9414Warner Bros.
5Captain America: The First Avenger$1,390,483-8%3,620-95$384$149,760,2063Paramount
6Cowboys & Aliens$1,332,670-9%3,7544$355$73,862,7102Universal
7Crazy, Stupid, Love$1,258,251-14%3,0200$417$48,472,2962Warner Bros.
8The Change-Up$1,150,635-14%2,913--$395$19,532,2051Universal
9Friends With Benefits$528,509-12%2,240-686$236$51,232,8823Sony / Screen Gems
10Horrible Bosses$488,315-14%2,025-485$241$107,564,6465Warner Bros. / New Line
11Transformers: Dark of the Moon$356,139-5%1,854-750$192$345,884,1686Paramount / DreamWorks
12Zookeeper$240,701-9%1,458-960$165$74,797,4355Sony / Columbia

Limited (100 — 999)

#TitleThu, Aug. 11 2011LocationsAvg.TotalWks.Dist.
1Cars 2$153,750-10%773-990$199$185,536,6567Disney
2Winnie the Pooh$96,734-9%615-1017$157$24,908,0644Disney
3Kung Fu Panda 2$89,022-9%290-29$307$163,082,53111Paramount / DreamWorks
4Bridesmaids$69,190-5%374-110$185$166,809,37513Universal
5Mr. Popper's Penguins$68,8820%327-85$211$65,707,4358Fox
6X-Men: First Class$50,2618%235-19$214$145,500,73710Fox
7The Hangover Part II$37,844-9%303-43$125$253,759,62811Warner Bros.
8Bad Teacher$37,494-6%314-451$119$97,697,5947Sony / Columbia
9The Tree of Life$34,254-9%170-26$201$12,313,59711Fox Searchlight
10Super 8$21,055-8%174-151$121$125,411,7859Paramount
11Monte Carlo$19,594-1%141-27$139$22,602,0766Fox
12Rio (2011)$19,593-8%139-35$141$143,408,67317Fox
13Snow Flower and the Secret Fan$19,115-18%11623$165$1,113,8094Fox Searchlight
14Beginners$18,4462%126-21$146$5,425,11510Focus
15Thor$16,7200%141-49$119$180,897,79214Paramount
16Larry Crowne$14,885-13%229-106$65$35,473,0156Universal
17Green Lantern (2011)$12,810-2%108-27$119$114,631,2018Warner Bros.

Platform (1 — 99)

#TitleThu, Aug. 11 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$73,138-8%490$1,493$11,085,02818Warner Bros. / IMAX
2Sarah's Key$51,045-16%6734$762$1,537,9293Weinstein Company
3The Devil's Double$20,495-11%3328$621$438,5312Lionsgate
4Another Earth$18,309-1%5535$333$534,6413Fox Searchlight
5Attack the Block$11,361-12%80$1,420$346,1362Sony / Screen Gems
6The Future$8,705-6%1817$484$170,8572Roadside Attractions
7Fast Five$7,740-6%86-39$90$209,837,67515Universal
8Judy Moody and the Not Bummer Summer$5,940-23%88-73$68$14,988,1369Relativity Media
9Project Nim$3,50617%210$167$284,5885Roadside Attractions
10A Better Life$3,32717%74-34$45$1,680,5457Summit
11Gun Hill Road$3,084-18%3--$1,028$52,0271Motion Film Group
12Insidious$1,59916%26-15$62$53,972,68519FilmDistrict
13Submarine$1,206-21%10-9$121$463,50610Weinstein Company
14Queen of the Sun: What are the Bees Telling Us?$72811%3--$243$235,33047Collective Eye
15Everything Must Go$42038%80$53$2,701,35113Roadside Attractions
16The Conspirator$63-72%2--$32$11,532,59717Roadside Attractions
17Delhi Belly$58-81%6-1$10$1,532,5946UTV Communications