Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Aug. 11 2011

Wide (1000+)

#TitleThu, Aug. 11 2011LocationsAvg.TotalWks.Dist.
1The Help$4,333,909-22%2,511--$1,726$9,873,8260Disney / DreamWorks
2Rise of the Planet of the Apes$4,329,199-12%3,648--$1,187$77,375,9191Fox
3The Smurfs$2,474,724-17%3,3950$729$88,045,6602Sony / Columbia
4Harry Potter and the Deathly Hallows: Part 2$1,522,004-8%3,175-970$479$350,085,9414Warner Bros.
5Captain America: The First Avenger$1,390,483-8%3,620-95$384$149,760,2063Paramount
6Cowboys & Aliens$1,332,670-9%3,7544$355$73,862,7102Universal
7Crazy, Stupid, Love$1,258,251-14%3,0200$417$48,472,2962Warner Bros.
8The Change-Up$1,150,635-14%2,913--$395$19,532,2051Universal
9Friends With Benefits$528,509-12%2,240-686$236$51,232,8823Sony / Screen Gems
10Horrible Bosses$488,315-14%2,025-485$241$107,564,6465Warner Bros. / New Line
11Transformers: Dark of the Moon$356,139-5%1,854-750$192$345,884,1686Paramount / DreamWorks
12Zookeeper$240,701-9%1,458-960$165$74,797,4355Sony / Columbia

Limited (100 — 999)

#TitleThu, Aug. 11 2011LocationsAvg.TotalWks.Dist.
1Cars 2$153,750-10%773-990$199$185,536,6567Disney
2Winnie the Pooh$96,734-9%615-1017$157$24,908,0644Disney
3Kung Fu Panda 2$89,022-9%290-29$307$163,082,53111Paramount / DreamWorks
4Bridesmaids$69,190-5%374-110$185$166,809,37513Universal
5Mr. Popper's Penguins$68,8820%327-85$211$65,707,4358Fox
6X-Men: First Class$50,2618%235-19$214$145,500,73710Fox
7The Hangover Part II$37,844-9%303-43$125$253,759,62811Warner Bros.
8Bad Teacher$37,494-6%314-451$119$97,697,5947Sony / Columbia
9The Tree of Life$34,254-9%170-26$201$12,313,59711Fox Searchlight
10Super 8$21,055-8%174-151$121$125,411,7859Paramount
11Monte Carlo$19,594-1%141-27$139$22,602,0766Fox
12Rio (2011)$19,593-8%139-35$141$143,408,67317Fox
13Snow Flower and the Secret Fan$19,115-18%11623$165$1,113,8094Fox Searchlight
14Beginners$18,4462%126-21$146$5,425,11510Focus
15Thor$16,7200%141-49$119$180,897,79214Paramount
16Larry Crowne$14,885-13%229-106$65$35,473,0156Universal
17Green Lantern (2011)$12,810-2%108-27$119$114,631,2018Warner Bros.

Platform (1 — 99)

#TitleThu, Aug. 11 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$73,138-8%490$1,493$11,085,02818Warner Bros. / IMAX
2Sarah's Key$51,045-16%6734$762$1,537,9293Weinstein Company
3The Devil's Double$20,495-11%3328$621$438,5312Lionsgate
4Another Earth$18,309-1%5535$333$534,6413Fox Searchlight
5Attack the Block$11,361-12%80$1,420$346,1362Sony / Screen Gems
6The Future$8,705-6%1817$484$170,8572Roadside Attractions
7Fast Five$7,740-6%86-39$90$209,837,67515Universal
8Judy Moody and the Not Bummer Summer$5,940-23%88-73$68$14,988,1369Relativity Media
9Project Nim$3,50617%210$167$284,5885Roadside Attractions
10A Better Life$3,32717%74-34$45$1,680,5457Summit
11Gun Hill Road$3,084-18%3--$1,028$52,0271Motion Film Group
12Insidious$1,59916%26-15$62$53,972,68519FilmDistrict
13Submarine$1,206-21%10-9$121$463,50610Weinstein Company
14Queen of the Sun: What are the Bees Telling Us?$72811%3--$243$235,33047Collective Eye
15Everything Must Go$42038%80$53$2,701,35113Roadside Attractions
16The Conspirator$63-72%2--$32$11,532,59717Roadside Attractions
17Delhi Belly$58-81%6-1$10$1,532,5946UTV Communications