'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, Aug. 13 2011

Wide (1000+)

#TitleSat, Aug. 13 2011LocationsAvg.TotalWks.Dist.
1Rise of the Planet of the Apes$10,927,86235%3,69143$2,961$96,411,7712Fox
2The Help$9,996,88731%2,534--$3,945$27,515,3211Disney / DreamWorks
3Final Destination 5$6,275,966-14%3,155--$1,989$13,615,5271Warner Bros. / New Line
4The Smurfs$5,297,42340%3,42732$1,546$97,124,6973Sony / Columbia
530 Minutes or Less$4,500,705-7%2,888--$1,558$9,345,9521Sony / Columbia
6Cowboys & Aliens$3,177,60044%3,310-444$960$79,241,4603Universal
7Captain America: The First Avenger$2,879,09340%2,835-785$1,016$154,695,4664Paramount
8Harry Potter and the Deathly Hallows: Part 2$2,761,87848%2,414-761$1,144$354,708,0505Warner Bros.
9Crazy, Stupid, Love$2,736,10328%2,635-385$1,038$53,348,5293Warner Bros.
10The Change-Up$2,476,05028%2,9130$850$23,945,4002Universal
11Glee: The 3D Concert Movie$1,715,728-37%2,040--$841$4,450,3191Fox
12Horrible Bosses$1,003,55042%1,338-687$750$109,274,3146Warner Bros. / New Line
13Friends With Benefits$718,42323%1,294-1104$555$52,533,4244Sony / Screen Gems

Limited (100 — 999)

#TitleSat, Aug. 13 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$574,52149%886-968$648$346,843,8217Paramount / DreamWorks
2Zookeeper$407,08329%748-976$544$75,519,3246Sony / Columbia
3Cars 2$256,84857%494-432$520$185,956,6068Disney
4Sarah's Key$205,31492%10134$2,033$1,850,2464Weinstein Company
5Green Lantern (2011)$159,82835%242134$660$114,909,2839Warner Bros.
6Mr. Popper's Penguins$152,60626%294-33$519$65,980,8089Fox
8Kung Fu Panda 2$139,37939%252-38$553$163,321,94112Paramount / DreamWorks
9Bad Teacher$89,42711%149-201$600$97,867,6978Sony / Columbia
10X-Men: First Class$76,89231%183-53$420$145,636,14011Fox
11The Hangover Part II$73,19536%232-71$315$253,886,76912Warner Bros.
12The Tree of Life$65,20462%118-52$553$12,419,13012Fox Searchlight
13Super 8$44,02945%108-66$408$125,486,17410Paramount
15Larry Crowne$39,01038%166-63$235$35,540,2457Universal
16Monte Carlo$34,32522%124-17$277$22,664,6477Fox
17Snow Flower and the Secret Fan$30,83747%104-12$297$1,165,5585Fox Searchlight

Platform (1 — 99)

#TitleSat, Aug. 13 2011LocationsAvg.TotalWks.Dist.
1Aarakshan$137,23327%91--$1,508$245,5701Reliance Big Pictures
2The Devil's Double$96,38032%8956$1,083$608,1073Lionsgate
3Born to Be Wild 3D$80,21425%490$1,637$11,229,26019Warner Bros. / IMAX
4Another Earth$59,51545%8227$726$635,2134Fox Searchlight
5Attack the Block$39,85931%4032$996$416,3463Sony / Screen Gems
6Rio (2011)$28,60549%99-40$289$143,456,42018Fox
7The Future$25,70047%202$1,285$213,9813Roadside Attractions
9Project Nim$8,70222%18-3$483$300,4276Roadside Attractions
10A Better Life$6,41325%51-23$126$1,692,0888Summit
11Judy Moody and the Not Bummer Summer$4,0705%55-33$74$14,996,09410Relativity Media
1335 and Ticking$1,526-1%50$305$113,17013Image Entertainment
14Submarine$1,51774%7-3$217$465,89511Weinstein Company
15The Last Mountain$1,22858%52$246$118,59411Dada Films
16Queen of the Sun: What are the Bees Telling Us?$598-6%31$199$236,56748Collective Eye
17Everything Must Go$427-7%3-5$142$2,702,23514Roadside Attractions
18The Conspirator$282-7%20$141$11,533,18318Roadside Attractions