Grosses

'The Battle of the Five Armies' Marches to $90.6M in Five Days; 'Night at the Museum: Secret of the Tomb' and 'Annie' Battle for Second with $17.3M and $16.3M RespectivelyDecember 21, 2014 08:45 AM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies easily led the weekend box office with an estimated $56.22 million. The third and final chapter of Peter Jackson's The Hobbit trilogy has grossed $90.63 million through its first five days of release. On the heels of a sharper than expected percentage decline on Thursday, the film rebounded nicely over the weekend and registered a five-day to three day ratio of 1.61 to 1. The five-day debut of The Battle of the Five Armies was 11 percent below the $102.05 million five-day start of 2002's The Lord of the Rings: The Two Towers (which also opened on a Wednesday) and 5 percent ahead of the $86.14 million five-day start of last year's The Hobbit: The Desolation of Smaug (which opened on a Friday).

The Battle of the Five Armies grossed $16.58 million on Friday, increased 29 percent on Saturday to take in $21.43 million and is estimated to decline 15 percent on Sunday to gross $18.22 million. That places the film's estimated weekend to Friday ratio at 3.39 to 1, which is obviously inflated by the film opening on a Wednesday. The Hobbit: The Battle of the Five Armies received an encouraging A- rating on CinemaScore.

IMAX grosses were responsible for $7.70 million of the film's overall gross this weekend. Thus far The Battle of the Five Armies has grossed $13.62 million from 360 IMAX locations. That represents 15 percent of the film's overall domestic gross. The audience breakdown for the film skewed towards male moviegoers (60 percent) and moviegoers over the age of 25 (60 percent).

It what turned out to be a closer than expected race for second, Fox's Night at the Museum: Secret of the Tomb was able to outpace Sony's Annie with an estimated opening weekend take of $17.3 million. The two films clearly split up the family audience this weekend and may remain close to one another throughout the rest of the holiday season. While it was able to claim second, Night at the Museum: Secret of the Tomb opened significantly below pre-release expectations. The third installment of the Ben Stiller led franchise had already been expected to see a significant drop-off from the performance of its predecessor, 2009's Night at the Museum: Battle of the Smithsonian (which debuted with $54.17 million in its first three days). Secret of the Tomb debuted 26 percent below the $23.24 million start of 2011's Alvin and the Chipmunks: Chipwrecked.

Night at the Museum: Secret of the Tomb opened with $5.63 million on Friday, increased 16 percent on Saturday to gross $6.50 million and is estimated to decrease 20 percent on Sunday to gross $5.18 million. That places the film's estimated opening weekend to Friday ratio at 3.08 to 1. Family films tend to hold up very well throughout the holiday season and that will likely be the case for Secret of the Tomb. The film received a B+ rating on CinemaScore.

Annie debuted in third with an estimated $16.3 million. The musical remake starring Quvenzhané Wallis, Jamie Foxx and Cameron Diaz opened towards the lower end of pre-release expectations. That is good news for Sony, especially after the events of the past week that led to the cancellation of the studio's release of The Interview. Annie trailed Night at the Museum: Secret of the Tomb by just $1.0 million this weekend. Annie opened 30 percent below the $23.24 million debut of the previously mentioned Alvin and the Chipmunks: Chipwrecked.

Annie started out with $5.3 million on Friday, increased 15 percent on Saturday to gross $6.1 million and is estimated to fall 20 percent on Sunday to gross $4.9 million. That gives the film an estimated opening weekend to Friday ratio of 3.08 to 1. Like Secret of the Tomb, Annie is likely to hold up nicely throughout the holiday season, though between the two films, it will face more direct competition from Disney's Into the Woods starting on Christmas Day. Annie received a promising A- rating on CinemaScore, which strongly suggests that the film is going over much better with audiences than it has with critics.

Fox's Exodus: Gods and Kings landed in fourth with an estimated $8.07 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down a very sharp 67 percent from last weekend's debut. Poor reviews, mixed word of mouth and direct competition from The Battle of the Five Armies are all clearly taking a toll on the film. Exodus: Gods and Kings has grossed a soft $38.90 million in ten days. That places the film 7 percent behind the $41.87 million ten-day take of Son of God earlier this year.

The Hunger Games: Mockingjay - Part 1 followed closely behind in fifth with an estimated $7.75 million. The third installment of Lionsgate's blockbuster franchise was down a solid 39 percent from last weekend. Mockingjay - Part 1 has grossed $289.23 million in 31 days, which leaves it just $10.77 million away from becoming the second release of 2014 to reach the $300 million domestic milestone.

In its first weekend of wide release Fox Searchlight's Wild took in an estimated $4.15 million to place in sixth. The critically acclaimed drama starring Reese Witherspoon claimed a per-location average of $3,911 from 1,061 locations. Wild has grossed $7.21 million in 19 days of release.

Daily Domestic Gross Sun, Aug. 14 2011

Wide (1000+)

#TitleSun, Aug. 14 2011LocationsAvg.TotalWks.Dist.
1Rise of the Planet of the Apes$8,796,455-20%3,69143$2,383$105,208,2262Fox
2The Help$8,403,095-16%2,534--$3,316$35,918,4161Disney / DreamWorks
3The Smurfs$4,654,044-12%3,42732$1,358$101,778,7413Sony / Columbia
4Final Destination 5$4,415,869-30%3,155--$1,400$18,031,3961Warner Bros. / New Line
530 Minutes or Less$3,984,166-11%2,888--$1,380$13,330,1181Sony / Columbia
6Harry Potter and the Deathly Hallows: Part 2$2,629,305-5%2,414-761$1,089$357,337,3555Warner Bros.
7Cowboys & Aliens$2,432,555-23%3,310-444$735$81,674,0153Universal
8Captain America: The First Avenger$2,275,642-21%2,835-785$803$156,971,1084Paramount
9Crazy, Stupid, Love$2,177,995-20%2,635-385$827$55,526,5243Warner Bros.
10The Change-Up$1,893,450-24%2,9130$650$25,838,8502Universal
11Glee: The 3D Concert Movie$1,510,912-12%2,040--$741$5,961,2311Fox
12Horrible Bosses$728,830-27%1,338-687$545$110,003,1446Warner Bros. / New Line
13Friends With Benefits$545,913-24%1,294-1104$422$53,079,3374Sony / Screen Gems

Limited (100 — 999)

#TitleSun, Aug. 14 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$424,979-26%886-968$480$347,268,8007Paramount / DreamWorks
2Zookeeper$281,366-31%748-976$376$75,800,6906Sony / Columbia
3Cars 2$239,951-7%494-432$486$186,196,5578Disney
4Sarah's Key$173,779-15%10134$1,721$2,024,0254Weinstein Company
5Green Lantern (2011)$127,861-20%242134$528$115,037,1449Warner Bros.
6Mr. Popper's Penguins$113,483-26%294-33$386$66,094,2919Fox
7Kung Fu Panda 2$111,686-20%252-38$443$163,433,62712Paramount / DreamWorks
8Bridesmaids$104,025-30%285-89$365$167,169,89514Universal
9The Hangover Part II$54,523-26%232-71$235$253,941,29212Warner Bros.
10The Tree of Life$53,455-18%118-52$453$12,472,58512Fox Searchlight
11X-Men: First Class$52,406-32%183-53$286$145,688,54611Fox
12Beginners$35,921-13%103-23$349$5,526,44611Focus
13Super 8$33,887-23%108-66$314$125,520,06110Paramount
14Bad Teacher$33,724-62%149-201$226$97,901,4218Sony / Columbia
15Snow Flower and the Secret Fan$30,309-2%104-12$291$1,195,8675Fox Searchlight
16Larry Crowne$25,730-34%166-63$155$35,565,9757Universal
17Monte Carlo$24,841-28%124-17$200$22,689,4887Fox

Platform (1 — 99)

#TitleSun, Aug. 14 2011LocationsAvg.TotalWks.Dist.
1Aarakshan$97,231-29%91--$1,068$342,8011Reliance Big Pictures
2The Devil's Double$90,687-6%8956$1,019$698,7943Lionsgate
3Born to Be Wild 3D$81,0851%490$1,655$11,310,34519Warner Bros. / IMAX
4Another Earth$63,8467%8227$779$699,0594Fox Searchlight
5Attack the Block$37,741-5%4032$944$454,0873Sony / Screen Gems
6Rio (2011)$21,860-24%99-40$221$143,478,28018Fox
7The Future$20,571-20%202$1,029$234,5523Roadside Attractions
8Thor$16,320-28%81-60$201$180,952,82815Paramount
9Project Nim$7,194-17%18-3$400$307,6216Roadside Attractions
10A Better Life$5,885-8%51-23$115$1,697,9738Summit
11Judy Moody and the Not Bummer Summer$4,90020%55-33$89$15,000,99410Relativity Media
12Insidious$1,733-18%13-13$133$53,977,93820FilmDistrict
13The Last Mountain$1,51323%52$303$120,10711Dada Films
14Submarine$807-47%7-3$115$466,70211Weinstein Company
1535 and Ticking$718-53%50$144$113,88813Image Entertainment
16Everything Must Go$307-28%3-5$102$2,702,54214Roadside Attractions
17The Conspirator$226-20%20$113$11,533,40918Roadside Attractions
18Queen of the Sun: What are the Bees Telling Us?$40-93%31$13$236,60748Collective Eye