Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Please note that estimates from Sony and Open Road were unreported at the time of publishing.

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Aug. 17 2011

Wide (1000+)

#TitleWed, Aug. 17 2011LocationsAvg.TotalWks.Dist.
1The Help$3,564,041-19%2,53423$1,406$47,752,6931Disney / DreamWorks
2Rise of the Planet of the Apes$2,614,742-27%3,69143$708$114,955,5642Fox
3The Smurfs$1,610,657-35%3,42732$470$108,155,5173Sony / Columbia
4Final Destination 5$1,418,082-30%3,155--$449$23,335,7691Warner Bros. / New Line
530 Minutes or Less$1,285,975-31%2,888--$445$18,316,0651Sony / Columbia
6Harry Potter and the Deathly Hallows: Part 2$927,487-19%2,414-761$384$360,565,2655Warner Bros.
7Crazy, Stupid, Love$879,165-24%2,635-385$334$58,608,4183Warner Bros.
8Captain America: The First Avenger$810,269-23%2,835-785$286$159,822,0304Paramount
9Cowboys & Aliens$795,025-23%3,310-444$240$84,455,0253Universal
10The Change-Up$728,250-28%2,9130$250$28,431,6552Universal
11Glee: The 3D Concert Movie$541,616-31%2,040--$265$8,130,2821Fox
12Horrible Bosses$306,073-14%1,338-687$229$110,999,4906Warner Bros. / New Line
13Friends With Benefits$252,806-23%1,294-946$195$53,938,6074Sony / Screen Gems

Limited (100 — 999)

#TitleWed, Aug. 17 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$152,568-17%886-968$172$347,776,7857Paramount / DreamWorks
2Zookeeper$123,363-25%748-710$165$76,243,5546Sony / Columbia
3Cars 2$83,802-25%494-279$170$186,509,6038Disney
4Sarah's Key$63,316-19%10134$627$2,235,0614Weinstein Company
5Mr. Popper's Penguins$56,520-9%294-33$192$66,269,7959Fox
6Kung Fu Panda 2$51,790-21%252-38$206$163,607,01912Paramount / DreamWorks
7Green Lantern (2011)$51,419-23%242134$212$115,215,5929Warner Bros.
8Bridesmaids$51,335-10%285-89$180$167,329,46514Universal
9X-Men: First Class$28,236-19%183-52$154$145,780,40011Fox
10Bad Teacher$25,612-6%149-165$172$97,976,3938Sony / Columbia
11The Hangover Part II$24,275-12%232-71$105$254,019,32912Warner Bros.
12The Tree of Life$22,592-14%118-52$191$12,546,84912Fox Searchlight
13Super 8$17,176-9%108-66$159$125,573,33310Paramount
14Snow Flower and the Secret Fan$14,841-18%104-12$143$1,244,4115Fox Searchlight
15Beginners$13,097-20%103-23$127$5,569,68411Focus
16Monte Carlo$12,678-17%124-17$102$22,731,1247Fox
17Larry Crowne$10,7700%166-63$65$35,597,4957Universal

Platform (1 — 99)

#TitleWed, Aug. 17 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$63,7390%490$1,301$11,507,85719Warner Bros. / IMAX
2The Devil's Double$35,968-16%8956$404$818,8083Lionsgate
3Aarakshan$24,519-30%91--$269$425,4541Reliance Big Pictures
4Another Earth$22,177-8%8227$270$769,5934Fox Searchlight
5Attack the Block$16,817-7%4032$420$505,8083Sony / Screen Gems
6Rio (2011)$9,376-25%99-40$95$143,510,47918Fox
7The Future$8,148-21%202$407$263,0553Roadside Attractions
8Thor$7,773-9%81-60$96$180,977,07315Paramount
9Project Nim$3,267-16%18-3$182$318,5946Roadside Attractions
10A Better Life$2,723-20%51-23$53$1,706,3368Summit
11Judy Moody and the Not Bummer Summer$1,480-71%55-33$27$15,012,02410Relativity Media
12The Last Mountain$572-51%5--$114$122,49711Dada Films
13Insidious$432-29%13-13$33$53,979,61520FilmDistrict
14Everything Must Go$2387%3-5$79$2,703,19314Roadside Attractions
15Submarine$130-42%7-3$19$467,42111Weinstein Company
16The Conspirator$122-12%2-2$61$11,533,81918Roadside Attractions