'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Aug. 18 2011

Wide (1000+)

#TitleThu, Aug. 18 2011LocationsAvg.TotalWks.Dist.
1The Help$3,569,4770%2,53423$1,409$51,322,1701Disney / DreamWorks
2Rise of the Planet of the Apes$2,508,796-4%3,69143$680$117,464,3602Fox
3The Smurfs$1,588,988-1%3,42732$464$109,744,5053Sony / Columbia
4Final Destination 5$1,287,451-9%3,155--$408$24,623,2201Warner Bros. / New Line
530 Minutes or Less$1,145,763-11%2,888--$397$19,461,8281Sony / Columbia
6Harry Potter and the Deathly Hallows: Part 2$931,2240%2,414-761$386$361,496,4895Warner Bros.
7Crazy, Stupid, Love$861,187-2%2,635-385$327$59,469,6053Warner Bros.
8Cowboys & Aliens$827,5004%3,310-444$250$85,282,5253Universal
9Captain America: The First Avenger$810,0840%2,835-785$286$160,632,1144Paramount
10The Change-Up$713,685-2%2,9130$245$29,145,3402Universal
11Glee: The 3D Concert Movie$509,003-6%2,040--$250$8,639,2851Fox
12Horrible Bosses$296,156-3%1,338-687$221$111,295,6466Warner Bros. / New Line
13Friends With Benefits$239,868-5%1,294-946$185$54,178,4754Sony / Screen Gems

Limited (100 — 999)

#TitleThu, Aug. 18 2011LocationsAvg.TotalWks.Dist.
1Transformers: Dark of the Moon$156,9453%886-968$177$347,933,7307Paramount / DreamWorks
2Zookeeper$122,7500%748-710$164$76,366,3046Sony / Columbia
3Cars 2$93,63612%494-279$190$186,603,2398Disney
4Sarah's Key$67,7747%10134$671$2,302,8354Weinstein Company
5Mr. Popper's Penguins$54,867-3%294-33$187$66,324,6629Fox
6Kung Fu Panda 2$51,358-1%252-38$204$163,658,37712Paramount / DreamWorks
8Green Lantern (2011)$50,168-2%242134$207$115,265,7609Warner Bros.
9X-Men: First Class$27,734-2%183-52$152$145,808,13411Fox
10The Tree of Life$27,23721%118-52$231$12,574,08612Fox Searchlight
11Bad Teacher$25,8431%149-165$173$98,002,2368Sony / Columbia
12The Hangover Part II$23,647-3%232-71$102$254,042,97612Warner Bros.
13Snow Flower and the Secret Fan$18,76526%104-12$180$1,263,1765Fox Searchlight
14Super 8$16,440-4%108-66$152$125,589,77310Paramount
16Monte Carlo$12,112-4%124-17$98$22,743,2367Fox
17Larry Crowne$10,7500%166-63$65$35,608,2457Universal

Platform (1 — 99)

#TitleThu, Aug. 18 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$59,921-6%490$1,223$11,567,77819Warner Bros. / IMAX
2The Devil's Double$34,020-5%8956$382$852,8283Lionsgate
3Another Earth$23,2035%8227$283$792,7964Fox Searchlight
4Aarakshan$15,256-38%91--$168$440,7101Reliance Big Pictures
5Attack the Block$15,134-10%4032$378$520,9423Sony / Screen Gems
6Rio (2011)$9,6783%99-40$98$143,520,15718Fox
7The Future$8,7557%202$438$271,8103Roadside Attractions
9Project Nim$4,01823%18-3$223$322,6126Roadside Attractions
10A Better Life$2,9579%51-23$58$1,709,2938Summit
11Judy Moody and the Not Bummer Summer$1,62610%55-33$30$15,013,65010Relativity Media
13The Last Mountain$462-19%5--$92$122,95911Dada Films
14Submarine$18139%7-3$26$467,60211Weinstein Company
15The Conspirator$16939%20$85$11,533,98818Roadside Attractions
16Everything Must Go$124-48%3-5$41$2,703,31714Roadside Attractions
17Queen of the Sun: What are the Bees Telling Us?$40--1-2$40$236,64748Collective Eye