'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Sat, Aug. 20 2011

Wide (1000+)

#TitleSat, Aug. 20 2011LocationsAvg.TotalWks.Dist.
1The Help$8,099,47639%2,690156$3,011$65,260,1882Disney / DreamWorks
2Rise of the Planet of the Apes$6,728,83445%3,471-220$1,939$128,821,0133Fox
3Spy Kids: All The Time in the World$4,429,73410%3,295--$1,344$8,444,7981Weinstein Company
4Conan the Barbarian (2011)$3,562,080-3%3,015--$1,181$7,235,7151Lionsgate
5The Smurfs$3,167,56342%3,057-370$1,036$115,141,5724Sony / Columbia
6Final Destination 5$3,152,16529%3,1550$999$30,221,9012Warner Bros. / New Line
7Fright Night (2011)$2,972,974-3%3,114--$955$6,047,3451Disney / DreamWorks
830 Minutes or Less$2,443,03422%2,8880$846$23,903,4452Sony / Columbia
9Crazy, Stupid, Love$1,968,64533%1,940-695$1,015$62,915,0374Warner Bros.
10One Day$1,893,4642%1,721--$1,100$3,741,9421Focus
11Cowboys & Aliens$1,792,53050%2,213-1097$810$88,270,0904Universal
12Harry Potter and the Deathly Hallows: Part 2$1,777,48450%1,738-676$1,023$364,460,3136Warner Bros.
13Captain America: The First Avenger$1,726,84645%1,988-847$869$163,546,7325Paramount
14The Change-Up$1,175,76036%1,633-1280$720$31,186,3053Universal
15Glee: The 3D Concert Movie$675,54915%1,982-58$341$9,902,5212Fox

Limited (100 — 999)

#TitleSat, Aug. 20 2011LocationsAvg.TotalWks.Dist.
1Horrible Bosses$539,94939%755-583$715$112,224,5907Warner Bros. / New Line
2Sarah's Key$337,60175%201100$1,680$2,833,1645Weinstein Company
3Transformers: Dark of the Moon$256,29950%484-402$530$348,360,6018Paramount / DreamWorks
4Friends With Benefits$218,96430%413-881$530$54,565,6245Sony / Screen Gems
5Zookeeper$175,03433%370-378$473$76,672,8387Sony / Columbia
6Green Lantern (2011)$143,46447%2420$593$115,506,74110Warner Bros.
7Mr. Popper's Penguins$128,71743%274-20$470$66,543,51710Fox
8Kung Fu Panda 2$121,22747%237-15$512$163,862,11713Paramount / DreamWorks
10The Hangover Part II$55,91242%193-39$290$254,138,22913Warner Bros.
11X-Men: First Class$54,68333%146-37$375$145,903,96912Fox
12Bad Teacher$47,36827%100-49$474$98,086,8719Sony / Columbia
13Monte Carlo$29,93537%107-17$280$22,794,9438Fox

Platform (1 — 99)

#TitleSat, Aug. 20 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$72,64722%490$1,483$11,699,92520Warner Bros. / IMAX
2The Devil's Double$59,77859%83-6$720$950,2604Lionsgate
3Another Earth$59,18953%875$680$890,6225Fox Searchlight
4The Tree of Life$50,42361%96-22$525$12,655,74713Fox Searchlight
5Super 8$42,44338%86-22$494$125,663,05411Paramount
6Attack the Block$32,17535%444$731$576,8654Sony / Screen Gems
7The Future$24,40437%3111$787$314,0624Roadside Attractions
9Rio (2011)$16,95986%68-31$249$143,546,24319Fox
11A Better Life$9,31735%6514$143$1,725,5229Summit
12Snow Flower and the Secret Fan$7,85549%37-67$212$1,276,3026Fox Searchlight
13Project Nim$4,53952%12-6$378$330,1437Roadside Attractions
145 Days of War$2,1923%2--$1,096$4,3301Anchor Bay Films
16Everything Must Go$1,07910%41$270$2,705,37915Roadside Attractions
17The Conspirator$61621%42$154$11,535,11419Roadside Attractions
18Daylight (2011)$363-8%1--$363$3,7526Cinema Purgatorio
19Queen of the Sun: What are the Bees Telling Us?$223-69%30$74$237,59849Collective Eye