'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Aug. 24 2011

Wide (1000+)

#TitleWed, Aug. 24 2011LocationsAvg.TotalWks.Dist.
1The Help$2,636,642-14%2,690156$980$79,656,9362Disney / DreamWorks
2Rise of the Planet of the Apes$1,390,106-23%3,471-220$400$138,418,3433Fox
3Spy Kids: All The Time in the World$901,065-32%3,295--$273$14,979,3901Weinstein Company
4The Smurfs$779,492-28%3,057-370$255$120,298,4024Sony / Columbia
5Conan the Barbarian (2011)$727,137-32%3,015--$241$12,807,5641Lionsgate
630 Minutes or Less$719,711-28%2,8880$249$28,420,1892Sony / Columbia
7Fright Night (2011)$669,645-29%3,114--$215$10,552,5121Disney / DreamWorks
8Final Destination 5$662,487-29%3,1550$210$34,728,7172Warner Bros. / New Line
9Crazy, Stupid, Love$551,482-17%1,940-695$284$66,053,0014Warner Bros.
10Harry Potter and the Deathly Hallows: Part 2$508,281-15%1,738-676$292$367,711,6406Warner Bros.
11One Day$493,021-26%1,721--$286$6,785,9541Focus
12Captain America: The First Avenger$400,440-18%1,988-847$201$166,086,7315Paramount
13Cowboys & Aliens$387,275-15%2,213-1097$175$90,759,4904Universal
14The Change-Up$310,270-21%1,633-1280$190$32,991,0303Universal
15Glee: The 3D Concert Movie$244,327-13%1,982-58$123$11,230,2642Fox

Limited (100 — 999)

#TitleWed, Aug. 24 2011LocationsAvg.TotalWks.Dist.
1Horrible Bosses$141,151-13%755-583$187$113,036,7177Warner Bros. / New Line
2Sarah's Key$95,735-7%201100$476$3,354,3455Weinstein Company
3Friends With Benefits$66,171-22%413-881$160$54,934,9205Sony / Screen Gems
4Transformers: Dark of the Moon$65,015-15%484-402$134$348,752,0658Paramount / DreamWorks
6Zookeeper$38,698-20%370-378$105$76,900,3727Sony / Columbia
7Mr. Popper's Penguins$33,531-18%274-20$122$66,734,71310Fox
8Green Lantern (2011)$33,056-18%2420$137$115,709,65710Warner Bros.
9Kung Fu Panda 2$28,317-22%237-15$119$164,038,65413Paramount / DreamWorks
10X-Men: First Class$16,072-18%146-37$110$145,993,24612Fox
11The Hangover Part II$15,571-4%193-39$81$254,222,08413Warner Bros.
12Monte Carlo$7,379-13%107-17$69$22,836,3778Fox

Platform (1 — 99)

#TitleWed, Aug. 24 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$45,2921%490$924$11,915,12720Warner Bros. / IMAX
2The Devil's Double$20,396-8%83-6$246$1,065,0684Lionsgate
3Another Earth$18,008-4%875$207$989,9245Fox Searchlight
4The Tree of Life$16,594-17%96-22$173$12,748,95313Fox Searchlight
5Super 8$13,648-6%86-22$159$125,732,03511Paramount
6Attack the Block$12,114-8%444$275$642,0424Sony / Screen Gems
8The Future$9,0705%3111$293$361,1734Roadside Attractions
9Snow Flower and the Secret Fan$5,6523%37-67$153$1,300,0596Fox Searchlight
11Rio (2011)$3,645-21%68-31$54$143,570,30819Fox
12A Better Life$2,693-10%6514$41$1,740,7129Summit
13Project Nim$1,170-8%12-6$98$337,9997Roadside Attractions
145 Days of War$84230%2--$421$8,4321Anchor Bay Films
15Everything Must Go$4704%41$118$2,707,59115Roadside Attractions
16Queen of the Sun: What are the Bees Telling Us?$371-59%3--$124$239,82149Collective Eye
18The Conspirator$17915%42$45$11,535,99919Roadside Attractions
19Daylight (2011)$75-3%1--$75$4,1016Cinema Purgatorio