Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Thu, Aug. 25 2011

Wide (1000+)

#TitleThu, Aug. 25 2011LocationsAvg.TotalWks.Dist.
1The Help$2,640,3690%2,690156$982$82,297,3052Disney / DreamWorks
2Rise of the Planet of the Apes$1,387,9340%3,471-220$400$139,806,2773Fox
3Spy Kids: All The Time in the World$1,003,65911%3,295--$305$15,983,0491Weinstein Company
4The Smurfs$895,06615%3,057-370$293$121,193,4684Sony / Columbia
530 Minutes or Less$682,084-5%2,8880$236$29,102,2732Sony / Columbia
6Conan the Barbarian (2011)$668,011-8%3,015--$222$13,475,5751Lionsgate
7Final Destination 5$631,228-5%3,1550$200$35,359,9452Warner Bros. / New Line
8Fright Night (2011)$626,039-7%3,114--$201$11,178,5511Disney / DreamWorks
9Crazy, Stupid, Love$571,3234%1,940-695$294$66,624,3244Warner Bros.
10Harry Potter and the Deathly Hallows: Part 2$529,0524%1,738-676$304$368,240,6926Warner Bros.
11One Day$487,508-1%1,721--$283$7,273,4621Focus
12Captain America: The First Avenger$435,1379%1,988-847$219$166,521,8685Paramount
13Cowboys & Aliens$386,9850%2,213-1097$175$91,146,4754Universal
14The Change-Up$302,105-3%1,633-1280$185$33,293,1353Universal
15Glee: The 3D Concert Movie$271,47011%1,982-58$137$11,501,7342Fox

Limited (100 — 999)

#TitleThu, Aug. 25 2011LocationsAvg.TotalWks.Dist.
1Horrible Bosses$139,188-1%755-583$184$113,175,9057Warner Bros. / New Line
2Sarah's Key$96,1620%201100$478$3,450,5075Weinstein Company
3Friends With Benefits$68,4613%413-881$166$55,003,3815Sony / Screen Gems
4Transformers: Dark of the Moon$64,8900%484-402$134$348,816,9558Paramount / DreamWorks
5Zookeeper$42,59410%370-378$115$76,942,9667Sony / Columbia
6Bridesmaids$40,2603%244-41$165$167,821,20515Universal
7Mr. Popper's Penguins$33,6740%274-20$123$66,768,38710Fox
8Green Lantern (2011)$32,526-2%2420$134$115,742,18310Warner Bros.
9Kung Fu Panda 2$28,9042%237-15$122$164,067,55813Paramount / DreamWorks
10X-Men: First Class$16,8995%146-37$116$146,010,14512Fox
11The Hangover Part II$14,326-8%193-39$74$254,236,41013Warner Bros.
12Monte Carlo$7,337-1%107-17$69$22,843,7148Fox

Platform (1 — 99)

#TitleThu, Aug. 25 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$50,37711%490$1,028$11,965,50420Warner Bros. / IMAX
2The Tree of Life$21,45929%96-22$224$12,770,41213Fox Searchlight
3The Devil's Double$20,6641%83-6$249$1,085,7324Lionsgate
4Another Earth$18,3192%875$211$1,008,2435Fox Searchlight
5Attack the Block$12,3962%444$282$654,4384Sony / Screen Gems
6Super 8$12,074-12%86-22$140$125,744,10911Paramount
7The Future$10,81619%3111$349$371,9894Roadside Attractions
8Beginners$8,813-5%69-34$128$5,676,45612Focus
9Snow Flower and the Secret Fan$6,46214%37-67$175$1,306,5216Fox Searchlight
10Thor$4,1202%54-27$76$181,030,62416Paramount
11Rio (2011)$3,9037%68-31$57$143,574,21119Fox
12A Better Life$2,8727%6514$44$1,743,5849Summit
13Project Nim$1,38518%12-6$115$339,3847Roadside Attractions
145 Days of War$8784%2--$439$9,3101Anchor Bay Films
15Everything Must Go$59426%41$149$2,708,18515Roadside Attractions
16The Conspirator$572220%42$143$11,536,57119Roadside Attractions
17Queen of the Sun: What are the Bees Telling Us?$52441%32$175$240,34549Collective Eye
18Insidious$3222%9-4$36$53,985,44321FilmDistrict
19Daylight (2011)$70-7%1--$70$4,1716Cinema Purgatorio