Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Thu, Aug. 25 2011

Wide (1000+)

#TitleThu, Aug. 25 2011LocationsAvg.TotalWks.Dist.
1The Help$2,640,3690%2,690156$982$82,297,3052Disney / DreamWorks
2Rise of the Planet of the Apes$1,387,9340%3,471-220$400$139,806,2773Fox
3Spy Kids: All The Time in the World$1,003,65911%3,295--$305$15,983,0491Weinstein Company
4The Smurfs$895,06615%3,057-370$293$121,193,4684Sony / Columbia
530 Minutes or Less$682,084-5%2,8880$236$29,102,2732Sony / Columbia
6Conan the Barbarian (2011)$668,011-8%3,015--$222$13,475,5751Lionsgate
7Final Destination 5$631,228-5%3,1550$200$35,359,9452Warner Bros. / New Line
8Fright Night (2011)$626,039-7%3,114--$201$11,178,5511Disney / DreamWorks
9Crazy, Stupid, Love$571,3234%1,940-695$294$66,624,3244Warner Bros.
10Harry Potter and the Deathly Hallows: Part 2$529,0524%1,738-676$304$368,240,6926Warner Bros.
11One Day$487,508-1%1,721--$283$7,273,4621Focus
12Captain America: The First Avenger$435,1379%1,988-847$219$166,521,8685Paramount
13Cowboys & Aliens$386,9850%2,213-1097$175$91,146,4754Universal
14The Change-Up$302,105-3%1,633-1280$185$33,293,1353Universal
15Glee: The 3D Concert Movie$271,47011%1,982-58$137$11,501,7342Fox

Limited (100 — 999)

#TitleThu, Aug. 25 2011LocationsAvg.TotalWks.Dist.
1Horrible Bosses$139,188-1%755-583$184$113,175,9057Warner Bros. / New Line
2Sarah's Key$96,1620%201100$478$3,450,5075Weinstein Company
3Friends With Benefits$68,4613%413-881$166$55,003,3815Sony / Screen Gems
4Transformers: Dark of the Moon$64,8900%484-402$134$348,816,9558Paramount / DreamWorks
5Zookeeper$42,59410%370-378$115$76,942,9667Sony / Columbia
6Bridesmaids$40,2603%244-41$165$167,821,20515Universal
7Mr. Popper's Penguins$33,6740%274-20$123$66,768,38710Fox
8Green Lantern (2011)$32,526-2%2420$134$115,742,18310Warner Bros.
9Kung Fu Panda 2$28,9042%237-15$122$164,067,55813Paramount / DreamWorks
10X-Men: First Class$16,8995%146-37$116$146,010,14512Fox
11The Hangover Part II$14,326-8%193-39$74$254,236,41013Warner Bros.
12Monte Carlo$7,337-1%107-17$69$22,843,7148Fox

Platform (1 — 99)

#TitleThu, Aug. 25 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$50,37711%490$1,028$11,965,50420Warner Bros. / IMAX
2The Tree of Life$21,45929%96-22$224$12,770,41213Fox Searchlight
3The Devil's Double$20,6641%83-6$249$1,085,7324Lionsgate
4Another Earth$18,3192%875$211$1,008,2435Fox Searchlight
5Attack the Block$12,3962%444$282$654,4384Sony / Screen Gems
6Super 8$12,074-12%86-22$140$125,744,10911Paramount
7The Future$10,81619%3111$349$371,9894Roadside Attractions
8Beginners$8,813-5%69-34$128$5,676,45612Focus
9Snow Flower and the Secret Fan$6,46214%37-67$175$1,306,5216Fox Searchlight
10Thor$4,1202%54-27$76$181,030,62416Paramount
11Rio (2011)$3,9037%68-31$57$143,574,21119Fox
12A Better Life$2,8727%6514$44$1,743,5849Summit
13Project Nim$1,38518%12-6$115$339,3847Roadside Attractions
145 Days of War$8784%2--$439$9,3101Anchor Bay Films
15Everything Must Go$59426%41$149$2,708,18515Roadside Attractions
16The Conspirator$572220%42$143$11,536,57119Roadside Attractions
17Queen of the Sun: What are the Bees Telling Us?$52441%32$175$240,34549Collective Eye
18Insidious$3222%9-4$36$53,985,44321FilmDistrict
19Daylight (2011)$70-7%1--$70$4,1716Cinema Purgatorio