Grosses

'Mission: Impossible – Rogue Nation' Takes off with $55.5M Debut; 'Vacation' Arrives with Soft $21.0M in Five Days After $14.7M Weekend TakeAugust 03, 2015 01:08 PM

by Daniel Garris

Paramount's Mission: Impossible - Rogue Nation delivered this weekend with a first place debut of $55.52 million. The well received fifth installment of the Tom Cruise led action franchise opened towards the higher end of its wide ranging expectations. Without adjusting for ticket price inflation, Rogue Nation claimed the second largest opening weekend take of the Mission: Impossible franchise; behind only the $57.85 million opening weekend of 2000's Mission: Impossible II. Rogue Nation opened 16 percent ahead of the $47.74 million debut of 2006's Mission: Impossible III, though it should also be noted that the opening weekend of Mission: Impossible III adjusts to $61.15 million when taking into account ticket price inflation. Pre-release tracking had been surprisingly soft for Rogue Nation, but the film was ultimately able to get off to a good start thanks in part to its very strong critical reviews and to the rest of the marketplace being fairly empty for this time of year.

Rogue Nation opened with $20.30 million on Friday (which included an estimated $4.0 million from Thursday evening shows), fell a slim 3 percent on Saturday to gross $19.65 million and declined 21 percent on Sunday to gross $15.57 million. That placed the film's opening weekend to Friday ratio at a solid 2.73 to 1. Early word of mouth appears to be very strong for Rogue Nation, as the film received an A- rating on CinemaScore and currently boasts a 92 percent audience score on Flixster. With that in mind, Mission: Impossible - Rogue Nation is likely to hold up relatively well going forward, though the film will also face significant competition over the next two weeks from Fox's Fantastic Four, Universal's Straight Outta Compton and Warner's The Man from U.N.C.L.E.

The audience breakdown for Mission: Impossible - Rogue Nation skewed heavily towards moviegoers 25 years and older (81 percent) and towards male moviegoers (62 percent).

Warner's Vacation debuted in a distant second place this weekend with $14.68 million. The comedy franchise re-launch starring Ed Helms and Christina Applegate has grossed $21.00 million in five days since opening on Wednesday. That is below the already scaled back expectations for the film. Vacation is running a distant 45 percent behind the $37.91 million five-day launch of 2013's We're the Millers. Instead, Vacation performed much more in line with the $19.10 million five-day start of 2012's Hope Springs. Poor critical reviews certainly didn't help matters for Vacation and the film's R rating appears to have limited some of its potential with younger moviegoers as 64 percent of the film's audience was 25 years and older. Vacation skewed slightly towards female moviegoers (53 percent).

On a positive note, Vacation was quite back-loaded towards the weekend as it registered a five-day to three-day weekend ratio of 1.43 to 1. That suggests that the film may be naturally back-loaded going forward. Over the three-day frame, Vacation had an opening weekend to Friday ratio of 3.25 to 1 (the film took in $4.52 million on Friday, increased 28 percent on Saturday to gross $5.80 million and decreased 25 percent on Sunday to gross $4.36 million). Vacation may also be aided by the relative lack of new comedies arriving in the marketplace throughout the rest of August. On the other hand, the film's modest B rating on CinemaScore isn't the most encouraging early sign, though it does suggest that the film is going over better with moviegoers than it has with critics.

It was a close race for third place this weekend between Ant-Man and Minions. Disney's Ant-Man ended up on top with $12.80 million. The Paul Rudd led 3D superhero film from Marvel was down a sizable 49 percent from last weekend, as it clearly took a direct hit from the arrival of Mission: Impossible - Rogue Nation in the marketplace. Ant-Man has grossed a solid $132.33 million through 17 days of release. That places the film just 8 percent behind the $143.20 million 17-day gross of 2011's Captain America: The First Avenger.

Minions placed in fourth with $12.39 million. The 3D computer animated prequel from Universal and Illumination Entertainment trailed Ant-Man by just $415,269 for the frame. Minions was down a significant 46 percent from last weekend, as the film continues to feel the effect of mixed word of mouth (especially among adults). With that said, Minions has grossed an impressive $287.58 million in 24 days. That places the film 3 percent behind the $295.26 million 24-day take of 2013's Despicable Me 2.

Sony's Pixels rounded out the weekend's top five with $10.50 million. The Adam Sandler led 3D action comedy fell a sharp 56 percent from last weekend. The film's percentage hold was lackluster, especially on the heels of last weekend's much softer than expected debut. With a ten-day gross of $45.71 million, Pixels is running a disappointing 42 percent behind the $79.39 million ten-day gross of 2013's Grown Ups 2 and just ahead of the $44.56 million ten-day take of 2012's Battleship.

Trainwreck followed in sixth with $9.61 million. The critically acclaimed Amy Schumer led comedy from director Judd Apatow was down a respectable 44 percent. While Trainwreck has already registered a total gross to opening weekend ratio of 2.65 to 1, the film is also displaying more front-loading than is often usual for a film from Apatow; likely a result of Schumer's fanbase having rushed out to see the film. Trainwreck has grossed a strong $79.61 million in 17 days, which places it an impressive 35 percent ahead of the $59.09 million 17-day gross of 2009's Julie & Julia.

The Weinstein Company's Southpaw landed in seventh place with $7.62 million. The Jake Gyllenhaal led sports drama was down a sharp 54 percent, which does take a bit of the luster off of last weekend's stronger than expected debut. Even with this weekend's decline, Southpaw is still off to a solid ten-day start of $31.68 million. The film is currently running 22 percent ahead of the $25.98 million ten-day gross of 2012's End of Watch.

Daily Domestic Gross Tue, Aug. 30 2011

Wide (1000+)

#TitleTue, Aug. 30 2011LocationsAvg.TotalWks.Dist.
1The Help$2,162,59120%2,77888$778$100,802,8693Disney / DreamWorks
2Colombiana$1,294,29711%2,614--$495$12,863,7801Sony / TriStar
3Rise of the Planet of the Apes$1,056,45714%3,346-125$316$150,658,2964Fox
4Our Idiot Brother$995,63615%2,555--$390$8,875,9371Weinstein Company
5Don't Be Afraid of the Dark (2011)$895,12812%2,760--$324$10,221,4941FilmDistrict
6Spy Kids: All The Time in the World$792,07137%3,30510$240$23,359,5862Weinstein Company
7The Smurfs$627,85531%2,861-196$219$127,056,6425Sony / Columbia
8Conan the Barbarian (2011)$485,81022%3,0150$161$17,544,3142Lionsgate
9Fright Night (2011)$442,68821%3,1140$142$15,089,4912Disney / DreamWorks
10Crazy, Stupid, Love$419,22316%1,577-363$266$70,514,2085Warner Bros.
1130 Minutes or Less$418,89712%2,071-817$202$32,582,2223Sony / Columbia
12One Day$379,05927%1,7254$220$10,466,4582Focus
13Harry Potter and the Deathly Hallows: Part 2$372,1954%1,328-410$280$371,535,4327Warner Bros.
14Final Destination 5$340,12415%2,085-1070$163$38,551,2243Warner Bros. / New Line
15Captain America: The First Avenger$256,9428%1,424-564$180$169,265,5626Paramount
16Cowboys & Aliens$233,8507%1,559-654$150$93,976,0605Universal

Limited (100 — 999)

#TitleTue, Aug. 30 2011LocationsAvg.TotalWks.Dist.
1The Change-Up$149,16018%904-729$165$34,771,3204Universal
2Horrible Bosses$99,06615%465-290$213$114,000,2958Warner Bros. / New Line
3Sarah's Key$97,73823%27271$359$4,262,1416Weinstein Company
4Transformers: Dark of the Moon$83,80014%51834$162$349,614,2199Paramount / DreamWorks
5Super 8$35,98314%242156$149$126,116,60012Paramount
6Bridesmaids$35,52014%222-22$160$168,115,36016Universal
7Mr. Popper's Penguins$26,61226%239-35$111$67,077,17411Fox
8Green Lantern (2011)$24,82418%222-20$112$116,022,29811Warner Bros.
9Kung Fu Panda 2$24,46125%194-43$126$164,321,25814Paramount / DreamWorks
10Glee: The 3D Concert Movie$21,2058%223-1759$95$11,727,2443Fox
11X-Men: First Class$11,650-7%110-36$106$146,147,80313Fox
12The Hangover Part II$8,40110%128-65$66$254,318,11414Warner Bros.

Platform (1 — 99)

#TitleTue, Aug. 30 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$37,2747%490$761$12,197,28221Warner Bros. / IMAX
2The Tree of Life$14,60617%971$151$12,879,50114Fox Searchlight
3The Devil's Double$13,7718%78-5$177$1,204,5845Lionsgate
4Another Earth$13,0572%947$139$1,129,9556Fox Searchlight
5Bad Teacher$10,15422%75--$135$98,283,19910Sony / Columbia
6Attack the Block$9,99714%30-14$333$729,9995Sony / Screen Gems
7Circumstance$6,73919%7--$963$55,7251Roadside Attractions
8Beginners$5,653-6%50-19$113$5,719,24113Focus
9Monte Carlo$5,17343%91-16$57$22,909,3279Fox
10The Future$4,9372%22-9$224$408,6125Roadside Attractions
11Snow Flower and the Secret Fan$2,083-1%15-22$139$1,322,5367Fox Searchlight
12Rio (2011)$1,5519%39-29$40$143,600,17120Fox
13Redemption Road$1,50145%26--$58$21,6851Freestyle Releasing
14A Better Life$1,125-7%31-34$36$1,756,65810Summit
15Project Nim$926-10%164$58$349,1248Roadside Attractions
165 Days of War$281-40%1-1$281$11,5822Anchor Bay Films
17Insidious$240-42%7-2$34$53,991,79322FilmDistrict
18Everything Must Go$187246%3-1$62$2,709,26816Roadside Attractions
19The Conspirator$42-28%3-1$14$11,538,05820Roadside Attractions