Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily Domestic Gross Tue, Aug. 30 2011

Wide (1000+)

#TitleTue, Aug. 30 2011LocationsAvg.TotalWks.Dist.
1The Help$2,162,59120%2,77888$778$100,802,8693Disney / DreamWorks
2Colombiana$1,294,29711%2,614--$495$12,863,7801Sony / TriStar
3Rise of the Planet of the Apes$1,056,45714%3,346-125$316$150,658,2964Fox
4Our Idiot Brother$995,63615%2,555--$390$8,875,9371Weinstein Company
5Don't Be Afraid of the Dark (2011)$895,12812%2,760--$324$10,221,4941FilmDistrict
6Spy Kids: All The Time in the World$792,07137%3,30510$240$23,359,5862Weinstein Company
7The Smurfs$627,85531%2,861-196$219$127,056,6425Sony / Columbia
8Conan the Barbarian (2011)$485,81022%3,0150$161$17,544,3142Lionsgate
9Fright Night (2011)$442,68821%3,1140$142$15,089,4912Disney / DreamWorks
10Crazy, Stupid, Love$419,22316%1,577-363$266$70,514,2085Warner Bros.
1130 Minutes or Less$418,89712%2,071-817$202$32,582,2223Sony / Columbia
12One Day$379,05927%1,7254$220$10,466,4582Focus
13Harry Potter and the Deathly Hallows: Part 2$372,1954%1,328-410$280$371,535,4327Warner Bros.
14Final Destination 5$340,12415%2,085-1070$163$38,551,2243Warner Bros. / New Line
15Captain America: The First Avenger$256,9428%1,424-564$180$169,265,5626Paramount
16Cowboys & Aliens$233,8507%1,559-654$150$93,976,0605Universal

Limited (100 — 999)

#TitleTue, Aug. 30 2011LocationsAvg.TotalWks.Dist.
1The Change-Up$149,16018%904-729$165$34,771,3204Universal
2Horrible Bosses$99,06615%465-290$213$114,000,2958Warner Bros. / New Line
3Sarah's Key$97,73823%27271$359$4,262,1416Weinstein Company
4Transformers: Dark of the Moon$83,80014%51834$162$349,614,2199Paramount / DreamWorks
5Super 8$35,98314%242156$149$126,116,60012Paramount
6Bridesmaids$35,52014%222-22$160$168,115,36016Universal
7Mr. Popper's Penguins$26,61226%239-35$111$67,077,17411Fox
8Green Lantern (2011)$24,82418%222-20$112$116,022,29811Warner Bros.
9Kung Fu Panda 2$24,46125%194-43$126$164,321,25814Paramount / DreamWorks
10Glee: The 3D Concert Movie$21,2058%223-1759$95$11,727,2443Fox
11X-Men: First Class$11,650-7%110-36$106$146,147,80313Fox
12The Hangover Part II$8,40110%128-65$66$254,318,11414Warner Bros.

Platform (1 — 99)

#TitleTue, Aug. 30 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$37,2747%490$761$12,197,28221Warner Bros. / IMAX
2The Tree of Life$14,60617%971$151$12,879,50114Fox Searchlight
3The Devil's Double$13,7718%78-5$177$1,204,5845Lionsgate
4Another Earth$13,0572%947$139$1,129,9556Fox Searchlight
5Bad Teacher$10,15422%75--$135$98,283,19910Sony / Columbia
6Attack the Block$9,99714%30-14$333$729,9995Sony / Screen Gems
7Circumstance$6,73919%7--$963$55,7251Roadside Attractions
8Beginners$5,653-6%50-19$113$5,719,24113Focus
9Monte Carlo$5,17343%91-16$57$22,909,3279Fox
10The Future$4,9372%22-9$224$408,6125Roadside Attractions
11Snow Flower and the Secret Fan$2,083-1%15-22$139$1,322,5367Fox Searchlight
12Rio (2011)$1,5519%39-29$40$143,600,17120Fox
13Redemption Road$1,50145%26--$58$21,6851Freestyle Releasing
14A Better Life$1,125-7%31-34$36$1,756,65810Summit
15Project Nim$926-10%164$58$349,1248Roadside Attractions
165 Days of War$281-40%1-1$281$11,5822Anchor Bay Films
17Insidious$240-42%7-2$34$53,991,79322FilmDistrict
18Everything Must Go$187246%3-1$62$2,709,26816Roadside Attractions
19The Conspirator$42-28%3-1$14$11,538,05820Roadside Attractions