'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Daily Domestic Gross Wed, Aug. 31 2011

Wide (1000+)

#TitleWed, Aug. 31 2011LocationsAvg.TotalWks.Dist.
1The Help$1,802,985-17%2,77888$649$102,605,8543Disney / DreamWorks
2The Debt$970,532--1,786--$543$970,5320Focus
3Colombiana$872,182-33%2,614--$334$13,735,9621Sony / TriStar
4Rise of the Planet of the Apes$801,188-24%3,346-125$239$151,459,4844Fox
5Our Idiot Brother$719,057-28%2,555--$281$9,594,9941Weinstein Company
6Don't Be Afraid of the Dark (2011)$621,588-31%2,760--$225$10,843,0821FilmDistrict
7Spy Kids: All The Time in the World$545,156-31%3,30510$165$23,904,7422Weinstein Company
8The Smurfs$466,924-26%2,861-196$163$127,523,5665Sony / Columbia
9Crazy, Stupid, Love$348,311-17%1,577-363$221$70,862,5195Warner Bros.
10Conan the Barbarian (2011)$342,160-30%3,0150$113$17,886,4742Lionsgate
11Fright Night (2011)$333,888-25%3,1140$107$15,423,3792Disney / DreamWorks
1230 Minutes or Less$315,258-25%2,071-817$152$32,897,4803Sony / Columbia
13Harry Potter and the Deathly Hallows: Part 2$309,457-17%1,328-410$233$371,844,8897Warner Bros.
14One Day$262,192-31%1,7254$152$10,728,6502Focus
15Final Destination 5$246,061-28%2,085-1070$118$38,797,2853Warner Bros. / New Line
16Captain America: The First Avenger$214,567-16%1,424-564$151$169,480,1296Paramount
17Cowboys & Aliens$202,670-13%1,559-654$130$94,178,7305Universal

Limited (100 — 999)

#TitleWed, Aug. 31 2011LocationsAvg.TotalWks.Dist.
1The Change-Up$126,560-15%904-729$140$34,897,8804Universal
2Sarah's Key$82,241-16%27271$302$4,344,3826Weinstein Company
3Horrible Bosses$78,352-21%465-290$168$114,078,6478Warner Bros. / New Line
4Transformers: Dark of the Moon$70,636-16%51834$136$349,684,8559Paramount / DreamWorks
5Super 8$30,628-15%242156$127$126,147,22812Paramount
7Mr. Popper's Penguins$23,422-12%239-35$98$67,100,59611Fox
8Kung Fu Panda 2$21,061-14%194-43$109$164,342,31914Paramount / DreamWorks
9Green Lantern (2011)$20,256-18%222-20$91$116,042,55411Warner Bros.
10Glee: The 3D Concert Movie$16,184-24%223-1759$73$11,743,4283Fox
11X-Men: First Class$9,673-17%110-36$88$146,157,47613Fox
12The Hangover Part II$7,481-11%128-65$58$254,325,59514Warner Bros.

Platform (1 — 99)

#TitleWed, Aug. 31 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$33,381-10%490$681$12,230,66321Warner Bros. / IMAX
2The Tree of Life$14,029-4%971$145$12,893,53014Fox Searchlight
3The Devil's Double$10,273-25%78-5$132$1,214,8575Lionsgate
4Another Earth$9,043-31%947$96$1,138,9986Fox Searchlight
5Bad Teacher$8,959-12%75--$119$98,292,15810Sony / Columbia
6Attack the Block$7,370-26%30-14$246$737,3695Sony / Screen Gems
7Circumstance$5,756-15%7--$822$61,4811Roadside Attractions
9Monte Carlo$3,774-27%91-16$41$22,913,1019Fox
10The Future$3,533-28%21-10$168$412,1455Roadside Attractions
11Snow Flower and the Secret Fan$1,554-25%15-22$104$1,324,0907Fox Searchlight
12Redemption Road$1,240-17%26--$48$22,9251Freestyle Releasing
13Project Nim$1,21631%164$76$350,3408Roadside Attractions
14A Better Life$1,2118%31-34$39$1,757,86910Summit
15Rio (2011)$1,052-32%39-29$27$143,601,22320Fox
17Everything Must Go$130-30%3-1$43$2,709,39816Roadside Attractions
185 Days of War$95-66%1-1$95$11,6772Anchor Bay Films
19The Conspirator$34-19%3-1$11$11,538,09220Roadside Attractions