Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Sun, Sep. 4 2011

Wide (1000+)

#TitleSun, Sep. 4 2011LocationsAvg.TotalWks.Dist.
1The Help$5,599,0884%2,84365$1,969$118,985,1764Disney / DreamWorks
2The Debt$3,618,945-1%1,826--$1,982$11,810,9131Focus
3Rise of the Planet of the Apes$3,110,5206%3,193-153$974$160,139,9885Fox
4Apollo 18$2,848,814-5%3,328--$856$8,704,2711Weinstein Company
5Colombiana$2,729,066-1%2,6140$1,044$22,025,3222Sony / TriStar
6Shark Night 3D$2,602,845-13%2,806--$928$8,404,2601Relativity Media
7Our Idiot Brother$2,101,07210%2,5550$822$15,686,2282Weinstein Company
8Spy Kids: All The Time in the World$1,879,2030%3,007-298$625$29,216,5893Weinstein Company
9Don't Be Afraid of the Dark (2011)$1,798,040-7%2,78020$647$16,635,4572FilmDistrict
10The Smurfs$1,617,1462%2,706-155$598$132,052,0906Sony / Columbia
11Crazy, Stupid, Love$1,240,6014%1,450-127$856$74,510,1126Warner Bros.
12Harry Potter and the Deathly Hallows: Part 2$1,008,56812%1,092-236$924$374,623,5848Warner Bros.
13Captain America: The First Avenger$758,4776%1,050-374$722$171,627,5417Paramount
14Cowboys & Aliens$734,8855%1,185-374$620$96,259,5656Universal
1530 Minutes or Less$700,2548%1,355-716$517$35,016,1914Sony / Columbia
16Conan the Barbarian (2011)$672,24126%1,722-1293$390$19,794,7333Lionsgate
17Final Destination 5$539,121-7%1,226-859$440$40,543,4874Warner Bros. / New Line
18Cars 2$508,19110%2,043--$249$188,686,31711Disney
19One Day$483,134-1%1,187-538$407$12,306,3153Focus
20Fright Night (2011)$464,830-5%1,468-1646$317$17,064,3583Disney / DreamWorks

Limited (100 — 999)

#TitleSun, Sep. 4 2011LocationsAvg.TotalWks.Dist.
1Seven Days in Utopia$470,07810%561--$838$1,316,9101Visio Entertainment
2The Change-Up$296,4508%539-365$550$35,791,5605Universal
3Horrible Bosses$267,8066%422-43$635$114,852,6849Warner Bros. / New Line
4Zookeeper$267,681-9%401176$668$78,013,7399Sony / Columbia
5Saving Private Perez$239,5736%161--$1,488$664,5171Lionsgate / Pantelion
6Sarah's Key$231,816-6%31947$727$5,046,7507Weinstein Company
7Transformers: Dark of the Moon$230,1153%424-94$543$350,348,22510Paramount / DreamWorks
8Bad Teacher$171,848-5%986911$174$98,777,57611Sony / Columbia
9Kung Fu Panda 2$129,717-3%305111$425$164,694,85915Paramount / DreamWorks
10Mr. Popper's Penguins$117,4510%25213$466$67,426,37712Fox
11Super 8$101,930-2%240-2$425$126,451,88713Paramount
12Bridesmaids$100,095-2%220-2$455$168,452,53017Universal
13Friends With Benefits$76,38612%161-53$474$55,539,8437Sony / Screen Gems
14Green Lantern (2011)$70,974-5%185-37$384$116,252,73212Warner Bros.
15X-Men: First Class$43,18414%101-9$428$146,277,35014Fox

Platform (1 — 99)

#TitleSun, Sep. 4 2011LocationsAvg.TotalWks.Dist.
1Bodyguard$319,2812%88--$3,628$1,174,1891Reliance Big Entertainment
2Born to Be Wild 3D$91,11316%490$1,859$12,467,24122Warner Bros. / IMAX
3Attack the Block$33,0892%6636$501$835,6186Sony / Screen Gems
4The Tree of Life$32,51512%86-11$378$12,988,67215Fox Searchlight
5The Hangover Part II$29,75310%90-38$331$254,404,87215Warner Bros.
6Another Earth$23,1364%71-23$326$1,211,9367Fox Searchlight
7Glee: The 3D Concert Movie$20,311-3%64-159$317$11,810,9084Fox
8Detective Dee and the Mystery of the Phantom Flame$19,4165%3--$6,472$52,6181Indomina Media
9The Devil's Double$16,5526%49-29$338$1,268,5816Lionsgate
10Beginners$13,085-5%34-16$385$5,764,84214Focus
11Circumstance$11,953-14%114$1,087$104,0762Roadside Attractions
12The Future$8,8607%17-5$521$439,4866Roadside Attractions
13Insidious$7,6183%4-3$1,905$54,008,44023FilmDistrict
14Monte Carlo$6,712-16%41-50$164$22,936,85210Fox
15Rio (2011)$4,6272%25-14$185$143,613,65121Fox
16Project Nim$3,997-3%15-1$266$361,8849Roadside Attractions
17In/Sight$2,730-26%23--$119$9,5711Check Entertainment
18Snow Flower and the Secret Fan$1,938-11%12-3$162$1,331,2428Fox Searchlight
19Redemption Road$1,232-16%10-16$123$25,8402Freestyle Releasing
20Resurrect Dead: The Mystery of the Toynbee Tiles$901-17%1--$901$3,0541Argot Pictures
215 Days of War$767-17%32$256$15,1403Anchor Bay Films
22Everything Must Go$374120%41$94$2,710,21517Roadside Attractions
23Queen of the Sun: What are the Bees Telling Us?$348-68%5--$70$243,56751Collective Eye
24The Music Never Stopped$232-7%1--$232$257,53525Roadside Attractions