Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Sun, Sep. 4 2011

Wide (1000+)

#TitleSun, Sep. 4 2011LocationsAvg.TotalWks.Dist.
1The Help$5,599,0884%2,84365$1,969$118,985,1764Disney / DreamWorks
2The Debt$3,618,945-1%1,826--$1,982$11,810,9131Focus
3Rise of the Planet of the Apes$3,110,5206%3,193-153$974$160,139,9885Fox
4Apollo 18$2,848,814-5%3,328--$856$8,704,2711Weinstein Company
5Colombiana$2,729,066-1%2,6140$1,044$22,025,3222Sony / TriStar
6Shark Night 3D$2,602,845-13%2,806--$928$8,404,2601Relativity Media
7Our Idiot Brother$2,101,07210%2,5550$822$15,686,2282Weinstein Company
8Spy Kids: All The Time in the World$1,879,2030%3,007-298$625$29,216,5893Weinstein Company
9Don't Be Afraid of the Dark (2011)$1,798,040-7%2,78020$647$16,635,4572FilmDistrict
10The Smurfs$1,617,1462%2,706-155$598$132,052,0906Sony / Columbia
11Crazy, Stupid, Love$1,240,6014%1,450-127$856$74,510,1126Warner Bros.
12Harry Potter and the Deathly Hallows: Part 2$1,008,56812%1,092-236$924$374,623,5848Warner Bros.
13Captain America: The First Avenger$758,4776%1,050-374$722$171,627,5417Paramount
14Cowboys & Aliens$734,8855%1,185-374$620$96,259,5656Universal
1530 Minutes or Less$700,2548%1,355-716$517$35,016,1914Sony / Columbia
16Conan the Barbarian (2011)$672,24126%1,722-1293$390$19,794,7333Lionsgate
17Final Destination 5$539,121-7%1,226-859$440$40,543,4874Warner Bros. / New Line
18Cars 2$508,19110%2,043--$249$188,686,31711Disney
19One Day$483,134-1%1,187-538$407$12,306,3153Focus
20Fright Night (2011)$464,830-5%1,468-1646$317$17,064,3583Disney / DreamWorks

Limited (100 — 999)

#TitleSun, Sep. 4 2011LocationsAvg.TotalWks.Dist.
1Seven Days in Utopia$470,07810%561--$838$1,316,9101Visio Entertainment
2The Change-Up$296,4508%539-365$550$35,791,5605Universal
3Horrible Bosses$267,8066%422-43$635$114,852,6849Warner Bros. / New Line
4Zookeeper$267,681-9%401176$668$78,013,7399Sony / Columbia
5Saving Private Perez$239,5736%161--$1,488$664,5171Lionsgate / Pantelion
6Sarah's Key$231,816-6%31947$727$5,046,7507Weinstein Company
7Transformers: Dark of the Moon$230,1153%424-94$543$350,348,22510Paramount / DreamWorks
8Bad Teacher$171,848-5%986911$174$98,777,57611Sony / Columbia
9Kung Fu Panda 2$129,717-3%305111$425$164,694,85915Paramount / DreamWorks
10Mr. Popper's Penguins$117,4510%25213$466$67,426,37712Fox
11Super 8$101,930-2%240-2$425$126,451,88713Paramount
12Bridesmaids$100,095-2%220-2$455$168,452,53017Universal
13Friends With Benefits$76,38612%161-53$474$55,539,8437Sony / Screen Gems
14Green Lantern (2011)$70,974-5%185-37$384$116,252,73212Warner Bros.
15X-Men: First Class$43,18414%101-9$428$146,277,35014Fox

Platform (1 — 99)

#TitleSun, Sep. 4 2011LocationsAvg.TotalWks.Dist.
1Bodyguard$319,2812%88--$3,628$1,174,1891Reliance Big Entertainment
2Born to Be Wild 3D$91,11316%490$1,859$12,467,24122Warner Bros. / IMAX
3Attack the Block$33,0892%6636$501$835,6186Sony / Screen Gems
4The Tree of Life$32,51512%86-11$378$12,988,67215Fox Searchlight
5The Hangover Part II$29,75310%90-38$331$254,404,87215Warner Bros.
6Another Earth$23,1364%71-23$326$1,211,9367Fox Searchlight
7Glee: The 3D Concert Movie$20,311-3%64-159$317$11,810,9084Fox
8Detective Dee and the Mystery of the Phantom Flame$19,4165%3--$6,472$52,6181Indomina Media
9The Devil's Double$16,5526%49-29$338$1,268,5816Lionsgate
10Beginners$13,085-5%34-16$385$5,764,84214Focus
11Circumstance$11,953-14%114$1,087$104,0762Roadside Attractions
12The Future$8,8607%17-5$521$439,4866Roadside Attractions
13Insidious$7,6183%4-3$1,905$54,008,44023FilmDistrict
14Monte Carlo$6,712-16%41-50$164$22,936,85210Fox
15Rio (2011)$4,6272%25-14$185$143,613,65121Fox
16Project Nim$3,997-3%15-1$266$361,8849Roadside Attractions
17In/Sight$2,730-26%23--$119$9,5711Check Entertainment
18Snow Flower and the Secret Fan$1,938-11%12-3$162$1,331,2428Fox Searchlight
19Redemption Road$1,232-16%10-16$123$25,8402Freestyle Releasing
20Resurrect Dead: The Mystery of the Toynbee Tiles$901-17%1--$901$3,0541Argot Pictures
215 Days of War$767-17%32$256$15,1403Anchor Bay Films
22Everything Must Go$374120%41$94$2,710,21517Roadside Attractions
23Queen of the Sun: What are the Bees Telling Us?$348-68%5--$70$243,56751Collective Eye
24The Music Never Stopped$232-7%1--$232$257,53525Roadside Attractions