Grosses

'Focus' Leads Lackluster Frame with $19.1M; 'The Lazarus Effect' Debuts in Fifth with $10.6MMarch 01, 2015 08:49 AM

by Daniel Garris

As was widely expected, Warner's Focus debuted in first place this weekend with an estimated $19.1 million. However, the romantic heist film starring Will Smith and Margot Robbie did perform slightly below pre-release expectations. Focus opened a lackluster 31 percent below the $27.52 million start of 2013's After Earth, though it should be noted that Focus was far less expensive than After Earth and will likely hold up significantly better than After Earth did after opening weekend. With that said, the debut of Focus further suggests that Smith's drawing power at the box office is nowhere near the level it once was.

Focus debuted with $6.47 million on Friday (which included an estimated $900,000 from Thursday night shows), increased 18 percent on Saturday to take in $7.66 million and is estimated to decline 35 percent on Sunday to claim $4.98 million. That places the film's estimated opening weekend to Friday ratio at a very solid 2.95 to 1 (though it should be noted that Friday's grosses were deflated a bit in general by winter weather in parts of the country). The film received a respectable B rating on CinemaScore. The audience breakdown for Focus skewed towards female moviegoers (53 percent) and heavily towards moviegoers over the age of 25 (88 percent).

Focus took in $2.08 million from IMAX locations, which represented 10.9 percent of the film's overall gross this weekend.

It was a tight race for places two through five this weekend, as second place and fifth place were separated by just an estimated $1.15 million.

Fox's Kingsman: The Secret Service took in an estimated $11.75 million to claim second place for a third consecutive weekend. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was down a very solid 36 percent from last weekend. Kingsman: The Secret Service continues to inch closer to the $100 million domestic mark with a stronger than expected 17-day take of $85.69 million. That places the film an impressive 52.5 percent ahead of the $58.82 million 17-day gross of 2010's Red.

The SpongeBob Movie: Sponge Out of Water held steady in third place this weekend with an estimated $11.2 million. Thanks in part to facing no new direct competition from family audiences, Paramount's 3D animated film stabilized nicely this weekend, as it was down 32 percent from last weekend. The SpongeBob Movie continues to exceed expectations with a strong 24-day take of $140.32 million and is running 32 percent ahead of the $106.34 million 24-day take of 2011's Rango.

After leading the box office each of the past two weekends, Fifty Shades of Grey fell three spots to land in fourth place with an estimated $10.93 million. Universal's successful erotic romantic drama was down a sharp 51 percent from last weekend, but showed relative signs of stabilization after last weekend's massive percentage decline. While it's proving to be very front-loaded, Fifty Shades of Grey has grossed a very strong $147.76 million in 17 days, which places it a sizable 48 percent ahead of the $99.92 million 17-day take of 2010's Valentine's Day.

The Lazarus Effect debuted in fifth place with an estimated $10.6 million. The low-budget PG-13 rated horror film from Relativity had been widely expected to open slightly higher, but was still off to a solid start this weekend given its cost. It should also be noted that online activity levels before the film's release were soft by horror film standards. The Lazarus Effect opened 12 percent below the $12.01 million start of Relativity's Oculus last April.

The Lazarus Effect opened with $3.8 million on Friday (which included an estimated $350,000 from Thursday night shows), increased a healthy 15.5 percent on Saturday to take in $4.39 million and is estimated to decline 45 percent on Sunday to gross an estimated $2.41 million. That gives the film an estimated opening weekend to Friday ratio of 2.79 to 1, which is very promising for a horror film. On the other hand, The Lazarus Effect received a C- rating on CinemaScore, which isn't the greatest early sign (even by horror film standards).

Disney's McFarland, USA held up very nicely in its second weekend, as it was down just 29 percent to place in sixth with an estimated $7.79 million. The sports drama starring Kevin Costner continues to perform on the high end of expectations with $21.98 million in ten days. That places the film 13.5 percent ahead of the $19.36 million ten-day take of last year's Draft Day (which fell 42 percent in its second weekend to gross $5.71 million). This weekend's hold is a strong sign for McFarland, USA going forward.

Warner's American Sniper continued to hold up very well this weekend with an estimated seventh place take of $7.7 million. The blockbuster Clint Eastwood directed Best Picture nominee starring Bradley Cooper was down a slim 23 percent from last weekend. American Sniper has grossed a massive $331.11 million to date and is now on the verge of surpassing the $336.71 million current total gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

The DUFF also held up well this weekend with an estimated eighth place gross of $7.15 million. The low-budget PG-13 comedy from CBS Films and Lionsgate was down 34 percent from last weekend's stronger than expected start. The DUFF continues to exceed expectations with $20.05 million in ten days. That places the film 21 percent ahead of the $16.55 million ten-day take of last year's That Awkward Moment (which fell 40 percent in its second weekend to gross $5.24 million).

Daily Domestic Gross Wed, Sep. 7 2011

Wide (1000+)

#TitleWed, Sep. 7 2011LocationsAvg.TotalWks.Dist.
1The Help$1,341,384-10%2,84365$472$127,097,5784Disney / DreamWorks
2The Debt$749,060-20%1,82640$410$16,440,2861Focus
3Colombiana$515,409-24%2,6140$197$25,325,6002Sony / TriStar
4Our Idiot Brother$447,648-21%2,5550$175$18,286,1772Weinstein Company
5Rise of the Planet of the Apes$445,497-23%3,193-153$140$163,570,6825Fox
6Apollo 18$427,789-29%3,328--$129$11,739,9371Weinstein Company
7Shark Night 3D$337,165-36%2,806--$120$10,987,1041Relativity Media
8Don't Be Afraid of the Dark (2011)$312,185-24%2,78020$112$18,544,2432FilmDistrict
9Crazy, Stupid, Love$252,119-13%1,450-127$174$76,007,9396Warner Bros.
10Harry Potter and the Deathly Hallows: Part 2$179,469-12%1,092-236$164$375,934,8678Warner Bros.
11The Smurfs$153,646-37%2,706-155$57$134,074,2266Sony / Columbia
12Spy Kids: All The Time in the World$142,451-48%3,007-298$47$31,616,1303Weinstein Company
1330 Minutes or Less$139,785-19%1,355-716$103$35,813,2314Sony / Columbia
14Conan the Barbarian (2011)$123,120-21%1,722-1293$71$20,501,7353Lionsgate
15One Day$112,409-14%1,187-538$95$12,941,8643Focus
16Captain America: The First Avenger$108,701-15%1,050-374$104$172,509,9917Paramount
17Cowboys & Aliens$106,650-14%1,185-374$90$97,112,7656Universal
18Final Destination 5$99,259-19%1,226-859$81$41,108,9724Warner Bros. / New Line
19Fright Night (2011)$94,528-13%1,468-1646$64$17,547,3503Disney / DreamWorks
20Cars 2$57,823-31%2,043--$28$189,398,95711Disney

Limited (100 — 999)

#TitleWed, Sep. 7 2011LocationsAvg.TotalWks.Dist.
1Seven Days in Utopia$93,756-14%561--$167$2,004,2371Visio Entertainment
2Sarah's Key$69,1561%31947$217$5,398,5467Weinstein Company
3Horrible Bosses$58,550-9%422-43$139$115,158,4319Warner Bros. / New Line
4The Change-Up$56,705-19%539-365$105$36,112,3805Universal
5Transformers: Dark of the Moon$41,384-8%424-94$98$350,586,16810Paramount / DreamWorks
6Bad Teacher$38,743-12%986911$39$98,942,16611Sony / Columbia
7Saving Private Perez$33,081-15%161--$205$900,2021Lionsgate / Pantelion
8Bridesmaids$24,1650%220-2$110$168,565,79517Universal
9Super 8$19,933-2%240-2$83$126,569,71513Paramount
10Kung Fu Panda 2$16,054-27%305111$53$164,865,21415Paramount / DreamWorks
11Green Lantern (2011)$11,350-13%185-37$61$116,337,81412Warner Bros.
12Mr. Popper's Penguins$10,046-24%25213$40$67,530,07512Fox
13X-Men: First Class$5,835-7%101-9$58$146,312,08214Fox

Platform (1 — 99)

#TitleWed, Sep. 7 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$14,318-3%490$292$12,577,60622Warner Bros. / IMAX
2Attack the Block$11,71811%6636$178$887,5626Sony / Screen Gems
3The Tree of Life$10,48212%86-11$122$13,033,38815Fox Searchlight
4Another Earth$5,591-11%71-23$79$1,245,0977Fox Searchlight
5Beginners$5,3075%34-16$156$5,786,66014Focus
6The Devil's Double$5,076-7%49-29$104$1,294,9106Lionsgate
7Circumstance$4,78823%114$435$123,0622Roadside Attractions
8The Hangover Part II$3,590-13%90-38$40$254,424,15215Warner Bros.
9Detective Dee and the Mystery of the Phantom Flame$3,514-11%3--$1,171$75,0511Indomina Media
10The Future$3,4808%17-4$205$454,4816Roadside Attractions
11Glee: The 3D Concert Movie$2,371-35%64-159$37$11,836,3104Fox
12Project Nim$1,34387%15-1$90$366,5809Roadside Attractions
13In/Sight$1,2163%23--$53$15,2761Check Entertainment
14Monte Carlo$1,060-20%41-50$26$22,946,69810Fox
15Snow Flower and the Secret Fan$92219%12-3$77$1,333,9268Fox Searchlight
165 Days of War$41643%32$139$16,5993Anchor Bay Films
17Rio (2011)$380-37%25-14$15$143,619,36821Fox
18Redemption Road$313-8%10-16$31$29,1302Freestyle Releasing
19Insidious$198115%4-3$50$54,009,08123FilmDistrict
20Queen of the Sun: What are the Bees Telling Us?$193-2%2--$97$244,05051Collective Eye
21The Music Never Stopped$110--1--$110$257,86925Roadside Attractions
22Everything Must Go$10658%41$27$2,710,51817Roadside Attractions