Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Wed, Sep. 7 2011

Wide (1000+)

#TitleWed, Sep. 7 2011LocationsAvg.TotalWks.Dist.
1The Help$1,341,384-10%2,84365$472$127,097,5784Disney / DreamWorks
2The Debt$749,060-20%1,82640$410$16,440,2861Focus
3Colombiana$515,409-24%2,6140$197$25,325,6002Sony / TriStar
4Our Idiot Brother$447,648-21%2,5550$175$18,286,1772Weinstein Company
5Rise of the Planet of the Apes$445,497-23%3,193-153$140$163,570,6825Fox
6Apollo 18$427,789-29%3,328--$129$11,739,9371Weinstein Company
7Shark Night 3D$337,165-36%2,806--$120$10,987,1041Relativity Media
8Don't Be Afraid of the Dark (2011)$312,185-24%2,78020$112$18,544,2432FilmDistrict
9Crazy, Stupid, Love$252,119-13%1,450-127$174$76,007,9396Warner Bros.
10Harry Potter and the Deathly Hallows: Part 2$179,469-12%1,092-236$164$375,934,8678Warner Bros.
11The Smurfs$153,646-37%2,706-155$57$134,074,2266Sony / Columbia
12Spy Kids: All The Time in the World$142,451-48%3,007-298$47$31,616,1303Weinstein Company
1330 Minutes or Less$139,785-19%1,355-716$103$35,813,2314Sony / Columbia
14Conan the Barbarian (2011)$123,120-21%1,722-1293$71$20,501,7353Lionsgate
15One Day$112,409-14%1,187-538$95$12,941,8643Focus
16Captain America: The First Avenger$108,701-15%1,050-374$104$172,509,9917Paramount
17Cowboys & Aliens$106,650-14%1,185-374$90$97,112,7656Universal
18Final Destination 5$99,259-19%1,226-859$81$41,108,9724Warner Bros. / New Line
19Fright Night (2011)$94,528-13%1,468-1646$64$17,547,3503Disney / DreamWorks
20Cars 2$57,823-31%2,043--$28$189,398,95711Disney

Limited (100 — 999)

#TitleWed, Sep. 7 2011LocationsAvg.TotalWks.Dist.
1Seven Days in Utopia$93,756-14%561--$167$2,004,2371Visio Entertainment
2Sarah's Key$69,1561%31947$217$5,398,5467Weinstein Company
3Horrible Bosses$58,550-9%422-43$139$115,158,4319Warner Bros. / New Line
4The Change-Up$56,705-19%539-365$105$36,112,3805Universal
5Transformers: Dark of the Moon$41,384-8%424-94$98$350,586,16810Paramount / DreamWorks
6Bad Teacher$38,743-12%986911$39$98,942,16611Sony / Columbia
7Saving Private Perez$33,081-15%161--$205$900,2021Lionsgate / Pantelion
8Bridesmaids$24,1650%220-2$110$168,565,79517Universal
9Super 8$19,933-2%240-2$83$126,569,71513Paramount
10Kung Fu Panda 2$16,054-27%305111$53$164,865,21415Paramount / DreamWorks
11Green Lantern (2011)$11,350-13%185-37$61$116,337,81412Warner Bros.
12Mr. Popper's Penguins$10,046-24%25213$40$67,530,07512Fox
13X-Men: First Class$5,835-7%101-9$58$146,312,08214Fox

Platform (1 — 99)

#TitleWed, Sep. 7 2011LocationsAvg.TotalWks.Dist.
1Born to Be Wild 3D$14,318-3%490$292$12,577,60622Warner Bros. / IMAX
2Attack the Block$11,71811%6636$178$887,5626Sony / Screen Gems
3The Tree of Life$10,48212%86-11$122$13,033,38815Fox Searchlight
4Another Earth$5,591-11%71-23$79$1,245,0977Fox Searchlight
5Beginners$5,3075%34-16$156$5,786,66014Focus
6The Devil's Double$5,076-7%49-29$104$1,294,9106Lionsgate
7Circumstance$4,78823%114$435$123,0622Roadside Attractions
8The Hangover Part II$3,590-13%90-38$40$254,424,15215Warner Bros.
9Detective Dee and the Mystery of the Phantom Flame$3,514-11%3--$1,171$75,0511Indomina Media
10The Future$3,4808%17-4$205$454,4816Roadside Attractions
11Glee: The 3D Concert Movie$2,371-35%64-159$37$11,836,3104Fox
12Project Nim$1,34387%15-1$90$366,5809Roadside Attractions
13In/Sight$1,2163%23--$53$15,2761Check Entertainment
14Monte Carlo$1,060-20%41-50$26$22,946,69810Fox
15Snow Flower and the Secret Fan$92219%12-3$77$1,333,9268Fox Searchlight
165 Days of War$41643%32$139$16,5993Anchor Bay Films
17Rio (2011)$380-37%25-14$15$143,619,36821Fox
18Redemption Road$313-8%10-16$31$29,1302Freestyle Releasing
19Insidious$198115%4-3$50$54,009,08123FilmDistrict
20Queen of the Sun: What are the Bees Telling Us?$193-2%2--$97$244,05051Collective Eye
21The Music Never Stopped$110--1--$110$257,86925Roadside Attractions
22Everything Must Go$10658%41$27$2,710,51817Roadside Attractions