Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily Domestic Gross Fri, Sep. 9 2011

Wide (1000+)

#TitleFri, Sep. 9 2011LocationsAvg.TotalWks.Dist.
1Contagion$7,984,564--3,222--$2,478$7,984,5641Warner Bros.
2The Help$2,675,273105%2,93592$912$131,076,9315Disney / DreamWorks
3Warrior (2011)$1,770,745--1,869--$947$1,770,7451Lionsgate
4The Debt$1,433,487118%1,87650$764$18,530,4432Focus
5Colombiana$1,157,591155%2,354-260$492$26,936,2973Sony / TriStar
6Rise of the Planet of the Apes$1,093,995180%2,887-306$379$165,054,8266Fox
7Shark Night 3D$1,001,904262%2,84842$352$12,266,0832Relativity Media
8Apollo 18$871,680150%3,3302$262$12,959,6342Weinstein Company
9Our Idiot Brother$835,074124%2,396-159$349$19,494,0833Weinstein Company
10Crazy, Stupid, Love$689,203186%1,310-140$526$76,938,2647Warner Bros.
11Don't Be Afraid of the Dark (2011)$674,589133%2,251-529$300$19,508,3473FilmDistrict
12Bucky Larson: Born to Be a Star$538,188--1,500--$359$538,1881Sony / Columbia
13Spy Kids: All The Time in the World$468,471344%2,544-463$184$32,190,0574Weinstein Company
14The Smurfs$351,256161%1,977-729$178$134,560,1017Sony / Columbia

Limited (100 — 999)

#TitleFri, Sep. 9 2011LocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 2$264,29257%810-282$326$376,367,3939Warner Bros.
2Captain America: The First Avenger$244,177135%804-246$304$172,858,1878Paramount
3Cowboys & Aliens$234,555132%920-265$255$97,448,4217Universal
4Seven Days in Utopia$214,106123%555-6$386$2,314,4502Visio Entertainment
5Horrible Bosses$183,507256%50381$365$115,393,46210Warner Bros. / New Line
630 Minutes or Less$174,36139%646-709$270$36,113,2595Sony / Columbia
7Final Destination 5$167,92482%655-571$256$41,369,0945Warner Bros. / New Line
8One Day$127,14615%492-695$258$13,179,3684Focus
9Zookeeper$111,714--343-58$326$78,442,50010Sony / Columbia
10Sarah's Key$107,06265%306-13$350$5,570,3998Weinstein Company
11The Change-Up$100,98097%374-165$270$36,264,6656Universal
12Conan the Barbarian (2011)$87,412-24%551-1171$159$20,704,4284Lionsgate
13Saving Private Perez$61,731128%1654$374$988,9982Lionsgate / Pantelion
14Bridesmaids$52,205116%197-23$265$168,642,20518Universal
15Transformers: Dark of the Moon$46,97821%177-247$265$350,672,11711Paramount / DreamWorks
16Super 8$40,260133%203-37$198$126,627,28414Paramount
17Mr. Popper's Penguins$38,996339%2520$155$67,577,96113Fox
18Green Lantern (2011)$29,208161%155-30$188$116,378,23213Warner Bros.
19Friends With Benefits$27,090--114-47$238$55,653,6458Sony / Screen Gems
20Kung Fu Panda 2$26,93899%164-141$164$164,905,69016Paramount / DreamWorks

Platform (1 — 99)

#TitleFri, Sep. 9 2011LocationsAvg.TotalWks.Dist.
1Laugh at My Pain$758,461--98--$7,739$758,4611CodeBlack Entertainment
2Monte Carlo$25,0632492%6928$363$22,972,72811Fox
3Bad Teacher$19,473-49%96-890$203$98,999,52212Sony / Columbia
4Attack the Block$17,21677%51-15$338$914,4997Sony / Screen Gems
5Circumstance$17,124387%2312$745$143,7023Roadside Attractions
6Born to Be Wild 3D$16,89028%490$345$12,607,69923Warner Bros. / IMAX
7The Tree of Life$12,83828%62-24$207$13,056,25016Fox Searchlight
8X-Men: First Class$12,019106%67-34$179$146,329,93915Fox
9The Hangover Part II$9,211167%60-30$154$254,436,00716Warner Bros.
10Detective Dee and the Mystery of the Phantom Flame$7,534120%30$2,511$86,0082Indomina Media
11The Devil's Double$6,41750%33-16$194$1,305,6107Lionsgate
12Another Earth$5,857-12%41-30$143$1,257,6418Fox Searchlight
13The Future$5,33965%269$205$463,0607Roadside Attractions
14Project Nim$1,90131%11-4$173$369,93610Roadside Attractions
15Tanner Hall$1,074--5--$215$1,0741Anchor Bay Films
16Snow Flower and the Secret Fan$830-23%8-4$104$1,335,8379Fox Searchlight
17Everything Must Go$17950%40$45$2,710,81618Roadside Attractions
185 Days of War$102-70%1-2$102$17,0404Anchor Bay Films
19In/Sight$82-94%3-20$27$16,8322Check Entertainment
20The Music Never Stopped$40--10$40$257,90926Roadside Attractions
21The Conspirator$16--1--$16$11,538,18822Roadside Attractions